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  • June 2021
  • Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller
In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details
Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Technology Industry; Technology Industry; Israel
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  • 27 Mar 2012
  • First Look

First Look: March 27

expensive globalization and IT strategy. Under the leadership of founder and CEO Josef von Rickenbach, PAREXEL has made several bold investments over the past 20 years based on a vision of future industry dynamics and client demand.... View Details
Keywords: Carmen Nobel
  • 2008
  • Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Auto Industry; Miami; Orlando; Tampa
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  • March 2022 (Revised February 2024)
  • Case

Applied Intuition: Powering Autonomy

By: Andy Wu, Rocio Wu and Matt Higgins
Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Auto Industry; California; Detroit
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  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

numerous undertakings to roll out no- or low-emission products and processes in multiple sectors. Hence, the major auto producers, globally, have announced commitments to phase out production of new internal combustion engines by 2035 to... View Details
  • February 2018 (Revised October 2019)
  • Technical Note

The Art and Science of Brand Valuation

By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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  • April 2021 (Revised December 2023)
  • Case

The Mahindra Group: Leading with Purpose

By: Ranjay Gulati and Rachna Tahilyani
India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’... View Details
Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Asia; India; Mumbai; South Korea; Italy; United States
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  • 18 Nov 2010
  • Research & Ideas

GM’s IPO: Back to the Future

investment banking--give their points of view. Joseph Bower, Baker Foundation Professor The GM IPO represents the beginning of the end of a remarkable piece of intervention by the Obama administration. The government's involvement in the US View Details
Keywords: by Staff; Auto
  • 2011
  • Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber
Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details
Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry
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  • September 2013 (Revised August 2015)
  • Background Note

Leadership and Teaming

By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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  • 30 Apr 2008
  • Sharpening Your Skills

Sharpening Your Skills: Brand Management

unusual answers in a globalizing auto industry have framed two case studies. Key concepts include: Why would any company in the world want to locate in a high-cost, high-wage economy like Germany? Why would... View Details
Keywords: by Staff; Auto; Auto; Auto
  • 26 Aug 2009
  • Op-Ed

Where Cash for Clunkers Ran Off the Road

short-term incentive programs designed to shape consumer purchase behavior. It has no experience in such initiatives and proved itself incapable of forecasting demand associated with different incentive levels. And the auto View Details
Keywords: by John Quelch; Auto
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

(for economic reasons) or decide to (for lifestyle reasons) to trade down. General Motors and Ford used to control midfield in the U.S. auto market with the Chevrolet Malibu and the Ford Taurus. Nowadays, the Toyota Camry controls... View Details
Keywords: by John Quelch; Auto; Auto
  • Profile

Kendall Brinker

Kendall Brinker is driven by a passion for the auto industry. Although her university was "overwhelmingly male," she found a great number of female colleagues who shared her enthusiasm in the View Details

    Frederick J. Fisher

    Fisher produced auto bodies specifically designed for autos rather than as modifications of horse-drawn carriages. When Cadillac placed an order for 150 closed bodies in 1910, it was the first volume order... View Details
    Keywords: Automotive & Aerospace

      Harvey S. Firestone

      rim in 1907, and the balloon tire in 1923, which became the industry standard. In 1928, Firestone initiated his ambitious and successful plan to establish auto supply and service stores throughout the U.S. View Details
      Keywords: Automotive & Aerospace

        J. Peter Grace

        1950 to 55% in 1977 as the company became the fifth largest producer of chemicals in the U.S. Grace grew his company into a diversified industrial complex including restaurants, sporting good stores, and View Details
        Keywords: Chemicals & Industrial
        • 01 Mar 2006
        • News

        Drive-In Nation

        For decades, the U.S. auto industry ruled America’s economy, shaped the country’s development, and influenced American culture and social mores. Now, buffeted by globalization and other powerful forces, it... View Details
        Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade
        • 26 Feb 2007
        • Research & Ideas

        The Power of the Noncompete Clause

        found just that in Michigan. At the turn of the twentieth century, Detroit in many ways resembled the Silicon Valley of the last few decades. Growth of the nascent auto industry was explosive, with more than... View Details
        Keywords: by Martha Lagace

          Charles G. Bluhdorn

          From 1960 to 1965, Gulf and Western’s growth was largely through expansion of its auto parts business. In 1965, Bluhdorn began to move toward diversification. He acquired such companies as New Jersey Zinc Company, Paramount Pictures, the... View Details
          Keywords: Utilities & Energy