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Show Results For
- All HBS Web
(2,347)
- People (20)
- News (652)
- Research (1,052)
- Events (3)
- Multimedia (2)
- Faculty Publications (235)
- 22 Nov 2011
- Working Paper Summaries
Carbon Tariffs: Impacts on Technology Choice, Regional Competitiveness, and Global Emissions
- Web
Live from Klarman Hall - Alumni
from Strength to Strength in Work, Life, & Happiness Speaker: Arthur Brooks , Professor of Management Practice Our skills and interests naturally change as we age—a fact that can be difficult and frightening for many “strivers.” How can... View Details
- Program
Family Office Wealth Management—Virtual
mid-career professionals who face new investments or major life decisions. In this virtual program, you will gain an in-depth understanding of best practices in family wealth management; explore the governance, structure, and investment... View Details
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 2017
- Article
Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?
By: Benjamin Handel and Joshua Schwartzstein
Consumers suffer significant losses from not acting on available information. These losses stem from frictions such as search costs, switching costs, and rational inattention, as well as what we call mental gaps resulting from wrong priors/worldviews, or relevant... View Details
Handel, Benjamin, and Joshua Schwartzstein. "Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?" Journal of Economic Perspectives 32, no. 1 (Winter 2018): 155–178.
- 14 Jun 2023
- Research & Ideas
Four Steps to Building the Psychological Safety That High-Performing Teams Need
all races benefited). Normalize opportunities to learn from mistakes Edmondson refers to them as “learning behaviors.” It might be as simple as organizing a team meeting to understand why something went wrong and gleaning lessons for next... View Details
Keywords: by Kara Baskin
- Program
Preparing to Be a Corporate Director
Summary What does it take to succeed as a corporate director? For senior executives interested in joining a corporate board, preparation is key, as board service presents unique responsibilities, dynamics, risks, and opportunities. It... View Details
- 11 Sep 2015
- Blog Post
What is the JD/MBA Program at HBS?
concurrently, or apply during the first year of study at either HLS or HBS. Because of the flexibility of the program, it typically attracts a diverse set of students interested in business, law, and public service. Tian Feng and Zach... View Details
- Web
Case Method Project
and colleges Use this methodology to deepen students’ understanding of American democracy Based on the highly successful experience of Harvard Business School and other graduate and professional programs that use case-based teaching, we... View Details
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- 08 Jun 2007
- Working Paper Summaries
Poverty, Social Divisions and Conflict in Nepal
Keywords: by Quy-Toan Do & Lakshmi Iyer
- 18 Nov 2014
- First Look
First Look: November 18
international trade and investment. Insights about differences in the development of financial institutions across countries, the role of financial constraints, and the use of internal capital markets are proving central in understanding... View Details
Keywords: Sean Silverthorne
- Research Summary
Renovating Democratic Capitalism
This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
with other historical examples, suggesting that the key to understanding technology diffusion lies not only in explaining the number of different users but also in explaining the number of different uses. Publisher's link:... View Details
Keywords: Dina Gerdeman
- Web
Accounting & Management - Doctoral
Accounting & Management The doctoral program in Accounting and Management, which falls under the PhD in Business Administration, focuses on understanding the role of information and measurement systems for: allocating resources among... View Details
- 14 Apr 2016
- Blog Post
What I Learned at SVMP
gather on campus to read cases, learn from HBS faculty, and understand more about the MBA program. Find out what four SVMPers (who participated in the program last summer) took away from the experience. Christen Talley After SVMP, I... View Details
- 2010
- Book
Buy-In: Saving Your Good Idea from Getting Shot Down
By: John P. Kotter and Lorne A. Whitehead
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead,... View Details
Keywords: Communication Intention and Meaning; Cost vs Benefits; Problems and Challenges; Interests; Value
Kotter, John P., and Lorne A. Whitehead. Buy-In: Saving Your Good Idea from Getting Shot Down. Harvard Business Review Press, 2010.
- Web
Application Requirements - Doctoral
Admissions & Financial Support Application Requirements Interested in applying to one of our fully funded PhD Programs? Before you begin, learn more about our application requirements. Please note that applicants are only required to... View Details
- Program
Strategic Negotiations
efficiencies by developing a systematic approach to managing negotiations Synchronize internal and external negotiations Address the complexities associated with multiple parties and agendas as well as evolving timeframes Negotiate effectively across borders and... View Details
- 08 Sep 2021
- Blog Post
Socioeconomic Inclusion at HBS: Joshua Mbanusi (MBA 2021)
poverty instilled in Mbanusi both an understanding of the difficulty of doing so and a desire to help others do the same. While getting his undergraduate degree in policy analysis, Mbanusi spent a summer working for the Department of... View Details