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Show Results For
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All HBS Web
(660)
- News (275)
- Research (274)
- Events (1)
- Multimedia (3)
- Faculty Publications (102)
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
the streets of ten major cities, starting in Beijing and culminating in London. Formula E team owners include Leonardo DiCaprio and Richard Branson, both vocal environmentalists. Higgins says the green factor definitely appealed to the...
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- 22 Jul 2024
- News
Viral Marketing’s Early Muse
year but got nowhere—so in 2009 he produced a music video, “United Breaks Guitars,” and posted it to YouTube. The video went viral, received widespread coverage in traditional media outlets (Wall Street Journal, CNN, and others), and...
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- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on...
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- 01 Jun 2023
- News
Spray Canon
value that is then built upon to create a market value—which is a separate type of validation,” says Riley, who credits Deitch’s time as director of the Museum of Contemporary Art, Los Angeles and his Art in the View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
to recruit the best distributors, and to capture market share from weaker, local competitors. Selling the American dream has paid off handsomely. Eight of the ten most valuable brands in the world, according to the Interbrand consultancy,...
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by Sean Silverthorne
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
soar. While all this is happening, Facebook's marketing influence will accelerate dramatically, providing a growing revenue stream for the company. When Facebook first started it was no more than a mechanism to attract eyeballs for...
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by Mikolaj Piskorski
- 31 Jan 2016
- News
Studios Back App, Hoping to Fill Cinema Seats
Backed by $50 million in capital from three movie studios, startup Atom Tickets is planning a nationwide launch this summer, reports the Wall Street Journal. Cofounded by Matthew Bakal (MBA 2004), Atom is entering a View Details
- Profile
Ricardo De Armas
feminine-care products in Latin America," says Ricardo. "Then, in a senior position, I managed material and productions costs for our baby-care business. Finally, I was involved at the intersection of marketing and View Details
Albert H. Gordon
Gordon, with the financial assistance of Stone and Webster, acquired the venerable investment firm in 1931 when it was on the brink of collapse. Gordon helped rebuild the firm by focusing on specific niche markets including utility...
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Finance
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details
- 01 Jun 2011
- News
An Economy Undermined
anger, and shifting ideologies. Then, in 1982, the bull market in stocks began. It changed the way companies were managed. CEOs focused on getting the stock price up. There was a takeover movement, then junk bonds, and then leveraged...
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- 12 Mar 2007
- Research & Ideas
The New Real Estate
percent for the market as a whole. New Capital Market Instruments The press and Wall Street are focused on the 24 countries which now have REITs and the 28 countries which are...
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- 09 Jan 2006
- Research & Ideas
Rebuilding Commercial Real Estate
Students of recent United States real estate history can't help but notice unsettling parallels between the red-hot commercial market of the late 1980s and today. Then, as now, money gushed into the market, driving office and retail...
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Carlos Reines
Carlos Co-founded RubiconMD and led its growth until its acquisition by Oak Street Health/ CVS. Originally from Spain, he’s passionate about leveraging technology to drive change in healthcare and improve patient lives. Prior to...
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- 01 Dec 2005
- News
Trillion-Dollar Fixer-Upper
recent U.S. real estate history can’t help but notice unsettling parallels between the red-hot commercial market of the late 1980s and today. Then, as now, money gushed into the market, driving office and retail property values to...
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- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing...
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by Michael Blanding
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
will be a tough task." A second line of thought is, as Khurt Williams commented, "Apple's biggest threat is Wall Street fickleness and incessant focus on growth." Others felt that it is impossible to sort out whether the...
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- Career Coach
Nicole Ledoux
evaluating large vs. small companies and traditional vs. alternative career paths), Networking, Resume and Cover Letter Review, Interviewing Work Experience: 88 Acres (Co-founder & CEO, start-up Consumer Products company in the Natural Foods space); State View Details
- 01 Sep 2005
- News
Fixer Upper
Real estate broker Sharon Enloe Baum (MBA ’65) cruises the streets of Manhattan in a chauffeured black Rolls-Royce that sports the license plate SOLD 1. Actually, in terms of co-ops and houses, she’s sold a lot more than one during her...
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Real Estate
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
attract desirable customers. "On the face of it, price coherence seems good for consumers because they get a benefit for choosing the intermediary, and they pay no additional fee," says Benjamin G. Edelman, an associate professor at Harvard Business School in the...
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