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How HBS Financial Aid Can Help You Meet the Cost of Your MBA - MBA

East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details

    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
    • Web

    Past Issues - Alumni

    faced by women, to hasten the day when such gender-based inquiry is unnecessary. Rival Visions Hamilton, Gallatin, and the Financing of America Complete Table of Contents September 2012 High Honors Meet the 2012 Alumni Achievement Award... View Details
    • Web

    5 Reasons to Join a Club at HBS - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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    Globalization - Faculty & Research

    Benefits ; Financial Crisis ; Cross-Cultural and Cross-Border Issues ; Global Strategy ; Strategy ; Construction Industry ; Manufacturing Industry ; Latin America ; South View Details
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    College Students, Take a Sneak Peek at the HBS MBA - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
    • 29 Jan 2024
    • Research & Ideas

    Do Disasters Rally Support for Climate Action? It's Complicated.

    Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details
    Keywords: by Rachel Layne
    • Web

    The Importance of Mentorship: A Conversation With Professor Ting Zhang - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
    • October 2023 (Revised April 2024)
    • Case

    FARM Rio: Bringing a Brazilian Fashion Brand to the World

    By: Isamar Troncoso and Jill Avery
    FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
    Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
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    • Web

    A Guided Experience into the World of Entrepreneurship - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details

      Benson P. Shapiro

      Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

      Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
      • Web

      What is an HBS Section? - MBA

      East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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      Winners & Runners-Up | New Venture Competition

      essentials kit that reduces infant and maternal mortality in South Asia. Business Track, 2014 Alfred Marcela Sapone Jess Beck Saurabh Mahajan Business Track Winner Service layer on the sharing economy. Booya Fitness Prita Kumar Business... View Details
      • Web

      Advisory Board - Entrepreneurship

      Accounting Review, Journal of Accounting and Economics, Journal of Accounting Research, Contemporary Accounting Research, and Management Science. He has served on the editorial board of several journals and presented his research to corporate executives and academic... View Details
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      10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program - MBA

      East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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      From Harvard to Miss New Jersey: A Journey of Perseverance and Self-Belief - MBA

      East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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      Should Entrepreneurs Get an MBA? - MBA

      East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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      My HBS Student Loan Story: Les Williams (MBA 2005) - MBA

      East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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      Improving Lives One Data Set at a Time - MBA

      East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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      3 Benefits of the Case Method - MBA

      East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details