Filter Results:
(1,676)
Show Results For
- All HBS Web
(2,986)
- People (4)
- News (664)
- Research (1,676)
- Events (21)
- Multimedia (31)
- Faculty Publications (971)
Show Results For
- All HBS Web
(2,986)
- People (4)
- News (664)
- Research (1,676)
- Events (21)
- Multimedia (31)
- Faculty Publications (971)
Sort by
- January 2014 (Revised June 2014)
- Case
23andMe: Genetic Testing for Consumers (A)
By: John A. Quelch and Margaret L. Rodriguez
On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details
Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.)
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
- October 2020 (Revised December 2020)
- Case
Investing at Pivotal Ventures
By: Emil N. Siriwardane, Emily R. McComb and Eren Kuzucu
Launched in 2015 by Melinda Gates, co-chair of the Bill & Melinda Gates Foundation, Pivotal Ventures is an investment and incubation company. The company aims to support and promote transformational ideas, people and organizations, and advance social progress for women... View Details
Siriwardane, Emil N., Emily R. McComb, and Eren Kuzucu. "Investing at Pivotal Ventures." Harvard Business School Case 221-033, October 2020. (Revised December 2020.)
- April 1990 (Revised December 1992)
- Case
Cut Flower Industry in Colombia (Abridged)
By: James E. Austin
The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details
Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Business or Company Management; Agriculture and Agribusiness Industry; Colombia
Austin, James E. "Cut Flower Industry in Colombia (Abridged)." Harvard Business School Case 390-109, April 1990. (Revised December 1992.)
- October 2012
- Case
Global Diversity and Inclusion at Royal Dutch Shell (A)
By: Sandra J. Sucher and Elena Corsi
Royal Dutch Shell has been among the early players to implement diversity and inclusion policies in the 1990s, first in the U.S. and then globally. In May 2009, Peter Voser, CFO and soon-to-be CEO, wants to adjust the company's business, headcount, and cost levels to... View Details
Keywords: Organizational Change and Adaptation; Managerial Roles; Restructuring; Resignation and Termination; Diversity; Financial Crisis; Energy Industry; Netherlands
Sucher, Sandra J., and Elena Corsi. "Global Diversity and Inclusion at Royal Dutch Shell (A)." Harvard Business School Case 613-063, October 2012.
- March 2007
- Case
Hallstead Jewelers
By: William J. Bruns Jr.
A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details
Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry
Bruns, William J., Jr. "Hallstead Jewelers." Harvard Business School Case 107-060, March 2007.
- March 2015
- Supplement
MELF and Business Culture in the Twin Cities (C)
By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details
Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (C)." Harvard Business School Supplement 315-080, March 2015.
- August 2014 (Revised October 2014)
- Case
Beyoncé
By: Anita Elberse and Stacie Smith
In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details
Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry
Elberse, Anita, and Stacie Smith. "Beyoncé." Harvard Business School Case 515-036, August 2014. (Revised October 2014.)
- April 2010
- Article
Managed Globalization: Doctrine, Practice, and Promise
By: Rawi Abdelal and Sophie Meunier
Two alternate visions for shaping and explaining the governance of economic globalization have been in competition for the past 20 years: an ad hoc, laissez-faire vision promoted by the United States versus a managed vision relying on multilateral rules and... View Details
Keywords: Financial Crisis; Trade; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Competition; European Union; United States
Abdelal, Rawi, and Sophie Meunier. "Managed Globalization: Doctrine, Practice, and Promise." Journal of European Public Policy 17, no. 3 (April 2010): 350–367.
- May 2018
- Supplement
Abe on Womenomics, part 3: International Efforts & Conclusions: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015
By: Boris Groysberg
This video supplement is a lightly edited excerpt of a 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details
Keywords: Leading Change; Gender; Business and Government Relations; Employment; Growth and Development; Working Conditions; Japan
Groysberg, Boris. "Abe on Womenomics, part 3: International Efforts & Conclusions: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015." Harvard Business School Multimedia/Video Supplement 418-721, May 2018.
- October 2019
- Case
David Yin's Vegetarian Mission
By: Boris Groysberg and Evan M.S. Hecht
After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his... View Details
Keywords: Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China
Groysberg, Boris, and Evan M.S. Hecht. "David Yin's Vegetarian Mission." Harvard Business School Case 420-027, October 2019.
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
- 2020
- Chapter
Luxury and Environmental Responsibility
By: Anat Keinan, Sandrine Crener and Dafna Goor
Luxury and sustainability are often perceived as incompatible and contradictory. However, as the concept of luxury and our understanding of conspicuous consumption are evolving and need to be revisited—from conspicuous to conscious consumption—the book chapter explores... View Details
Keinan, Anat, Sandrine Crener, and Dafna Goor. "Luxury and Environmental Responsibility." In Research Handbook on Luxury Branding, edited by Felicitas Morhart, Keith Wilcox, and Sandor Czellar, 300–323. Edward Elgar Publishing, 2020.
- May 2018
- Supplement
Abe on Womenomics, part 2: Women as Leaders – Policies & Exemplars: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015
By: Boris Groysberg
This video supplement is a lightly edited excerpt from a 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details
Keywords: Leading Change; Gender; Employment; Business and Government Relations; Growth and Development; Working Conditions; Japan
Groysberg, Boris. "Abe on Womenomics, part 2: Women as Leaders – Policies & Exemplars: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015." Harvard Business School Multimedia/Video Supplement 418-720, May 2018.
- August 2022
- Article
Regulatory Considerations to Keep Pace with Innovation in Digital Health Products
By: John Torous, Ariel Dora Stern and Florence T. Bourgeois
Rapid innovation and proliferation of software as a medical device have accelerated the clinical use of digital technologies across a wide array of medical conditions. Current regulatory pathways were developed for traditional (hardware) medical devices and offer a... View Details
Keywords: Emerging Technologies; Governing Rules, Regulations, and Reforms; Innovation and Invention; Medical Devices and Supplies Industry
Torous, John, Ariel Dora Stern, and Florence T. Bourgeois. "Regulatory Considerations to Keep Pace with Innovation in Digital Health Products." npj Digital Medicine 5, no. 121 (August 2022).
- 2022
- Chapter
Redirecting Rawlsian Reasoning Toward the Greater Good
By: Joshua D. Greene, Karen Huang and Max Bazerman
In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing... View Details
Greene, Joshua D., Karen Huang, and Max Bazerman. "Redirecting Rawlsian Reasoning Toward the Greater Good." Chap. 15 in The Oxford Handbook of Moral Psychology, edited by Manuel Vargas and John M. Doris, 246–261. Oxford, UK: Oxford University Press, 2022.
- 2022
- Chapter
The Merits and Limits of China's Modern Universities
By: William C. Kirby
China has a long history of advanced learning, but its modern universities are quite young. Beginning in the late nineteenth century, the establishment of Chinese universities based on international models signaled the end of a millennium of promoting talent through... View Details
Kirby, William C. "The Merits and Limits of China's Modern Universities." Chap. 11 in Making Meritocracy: Lessons from China and India, from Antiquity to the Present, edited by Tarun Khanna and Michael Szonyi, 262–283. New York, NY: Oxford University Press, 2022.
- March 2000 (Revised September 2000)
- Case
yesmail.com
David Tolmie wants yesmail.com to become a leader in "permission marketing." Yesmail sends clients promotional e-mail messages to targeted consumers who said "yes" when asked whether they wished to receive promotional offers in a set of categories of interest. Tolmie... View Details
Keywords: Marketing Communications
Wathieu, Luc R. "yesmail.com." Harvard Business School Case 500-092, March 2000. (Revised September 2000.)
- September 2004 (Revised February 2007)
- Case
Roller Coaster Ride, The: The Resignation of a Star
By: Boris Groysberg, Steve Balog and Jennifer Haimson
Presents a detailed account of power dynamics that unfold in the firm when one of its best and brightest threatens to leave. Focuses on the dynamics of attracting, retaining, compensating, negotiating, and leveraging a star performer in a professional services firm. A... View Details
Keywords: Talent and Talent Management; Compensation and Benefits; Resignation and Termination; Retention; Business or Company Management; Negotiation; Power and Influence
Groysberg, Boris, Steve Balog, and Jennifer Haimson. "Roller Coaster Ride, The: The Resignation of a Star." Harvard Business School Case 405-031, September 2004. (Revised February 2007.)
- March 2013
- Case
First Green Bank: Bringing Bloom to Desert Landscapes
By: Christopher Marquis and Juan Almandoz
First Green Bank is a bank start-up in the midst of the financial crisis which aims to promote sustainability while making money as a bank. The case presents an ethical dilemma as it considers a loan to an arms manufacturer. View Details
Keywords: Social Entrepreneurship; Financial Crisis; Business and Stakeholder Relations; Business and Community Relations; Environmental Sustainability; Ethics; Banking Industry; United States; Florida
Marquis, Christopher, and Juan Almandoz. "First Green Bank: Bringing Bloom to Desert Landscapes." Harvard Business School Case 413-073, March 2013.