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Show Results For
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All HBS Web
(528)
- News (67)
- Research (413)
- Events (6)
- Multimedia (1)
- Faculty Publications (147)
- 06 Sep 2011
- Research & Ideas
How Small Wins Unleash Creativity
All good managers understand the importance of making sure that every member of a team feels personally motivated and necessary throughout the workday, lest their work should stagnate and suffer. But what's the key to igniting creativity, joy, trust, and View Details
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by Carmen Nobel
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
required course designed to develop students’ global and cultural intelligence. In the course, students tackle a real product or service challenge for a partner organization and complete an immersion in their partner’s city. Seoul was...
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- 09 Aug 2017
- Blog Post
"A Balance Between Autonomy and Resources to Help Me Learn."
as the favorite. “There was no strong salary differentiation – it was really about which company would give me the best experience,” says Jon. “Apex met all my search criteria. It’s a place where I could learn a lot about project...
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Manufacturing
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources...
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- Profile
Yaping Wang
business lens to make recommendations for leadership: planning road maps, choosing products for development, differentiating and positioning the brand. As a manager, there is so much to learn in order to...
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- Profile
Michelle Lee
differentiate learning for their students, showed Michelle "how a company builds from the ground up. I learned what I really love is the early stages of a company where you're figuring out the unknown, testing out different...
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- 01 Jan 2008
- News
Meg Whitman, MBA 1979
she picked up customer expertise at P&G and later at Disney, where she ran the Consumer Products Division. As a VP at Bain & Company, she gained industry experience that she later applied as head of the Children’s Group at Stride Rite and...
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- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
explicitly a function of current product offerings. The setting illustrates firms' dual incentives at work: A firm better differentiates products under a looser standard but...
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Dina Gerdeman
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
Forest Reinhardt Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of View Details
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Re: Multiple Faculty
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
reasons, there's considerably less differentiation across products and services than in the past. One way the companies can compete in this harsh environment is to provide better customer service by...
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by Sarah Jane Johnston
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return...
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- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,...
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Julia Hanna
- 30 Jul 2008
- Op-Ed
Why the U.S. Should Encourage FDI
FDI to the United States has averaged 4.3 percent while the average for outbound FDI from the United States has been 12.1 percent. Second, this remarkable return differential doesn't reflect a more general View Details
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by Mihir A. Desai
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
sheer number of Americans promotes an attention to individual differentiation that is less prevalent in more conformist and homogeneous societies. Among 300 million curious consumers, it is possible for almost any innovation to find a...
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by John Quelch
- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to View Details
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Martha Lagace
- 08 Apr 2014
- First Look
First Look: April 8
current users of core products is introduced: "brand immigrants" who claim to be part of the in-group of core users of the brand and "brand tourists" who do not claim any membership status to the brand community. A...
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Sean Silverthorne
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
Abstract—The Food and Drug Administration approves new medical devices after in-depth reviews of safety and effectiveness data. Some have advocated for shorter review times to encourage innovation. We evaluated whether regulatory review time and View Details
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Carmen Nobel
- Web
Brand Name Management - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade...
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- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making processes. This paper explores how...
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Carmen Nobel
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including...
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