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Show Results For
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All HBS Web
(635)
- People (2)
- News (208)
- Research (318)
- Multimedia (1)
- Faculty Publications (58)
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
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Sean Silverthorne
- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both...
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- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
at Harvard Business School. MBA in hand, he arrived at P&G at the age of 30 as an assistant brand manager for Joy dishwashing detergent. A variety of other assignments followed, such as helping turn around P&G's beauty products business...
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- 01 Jun 2012
- News
Straight to the Heart
to be in the right place at the right time. We’re a proactive society, built on taking matters into our own hands and not accepting our fate. So when it comes to love, we should sit around and look to the stars? That’s crazy. You’ve heard...
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- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,...
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- Profile
Chris Wilson-Byrne
and that there were numerous incentives, such as fee waivers and deferred admissions, to make applying easier. "The moment I stepped on campus," Chris says, "I felt that this was a place full of interesting and dynamic...
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- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
constraints?" But that can't be done elsewhere because of the importance of local ingredients. They could do different local ingredients, but then it would have to be a place with enough of a deep culinary tradition where the...
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- 22 Feb 2022
- News
Savings and Loam
finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane working conditions or social or...
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- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and...
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Martha Lagace
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
African coffee supply with African coffee demand. Now five years old, Neo has nine locations around Lagos, its own branded capsules for Nespresso machines, and plans to grow. To do that, the Dozies will have to nurture a coffee-sipping...
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- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
industry are just beginning to understand the impact on farmers, pointed out Bluford Putnam, CME Group’s chief economist and managing director. The warming of oceans is already leading to greater rainfall, in some places making it...
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Agriculture
- Profile
Fumi Tamaki
industry as the ideal opportunity to gain a more customer-centric business experience. “In addition to the formal services,” Fumi says, “there are club events, conferences, speakers – so many useful places to gather information about...
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- Web
Approaching Business with an Artistic Eye - Global Activities 2020
point. “Global brands like Zara sell their products in the Middle East through franchisors, so garments can cost twice as much as in the United States,” he explains. “We use skilled artisans right in Lebanon—no intermediaries.” “In the...
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- Profile
Paola Lara
Procter & Gamble by a friend, Paola quickly established herself as a talented manager in the company’s Venezuelan and Chilean offices, assuming significant responsibilities for leading brands such as Head & Shoulders and Pantene....
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- 23 Jan 2020
- News
Bringing Education Back Home
“Universidad of San Sebastian is located in Culiacán, Mexico. Culiacán happens to be one of the most violent places in Mexico, and by now, in the world, and the education level in our country, in general, is really low. So a friend of...
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Educational Services
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
to create a framework to help managers think about their allocation challenges. The result was published in a recent paper, "Allocating Marketing Resources". Brand managers can be confronted with a complex, daunting task, the authors...
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by Sean Silverthorne
- 18 Nov 2008
- First Look
First Look: November 18, 2008
charity" only on days that they visit their place of worship; on other days of the week, religiosity has no effect. Notably, the result persists after controlling for a host of factors that may influence bidding, but disappears when...
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Martha Lagace
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
unique characteristics that differentiate them from for-profit concerns: The real value creators for nonprofits are the dispersed units, where money is raised and good deeds accomplished. With for-profits, headquarters is usually where the value is created. A constant...
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by Sean Silverthorne
- 28 May 2019
- News
Case Study: Building the Base
base audience for the newsletter before changing course? The Answers: If News Bling wants to establish itself without taking on funding, I would consider an intermediate strategy, particularly with a 2,000-person subscriber base. Their product sounds like it would be...
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- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
huge motivation to try something like this." Amazon is not the first to try launching its own shopping holiday. Chinese e-commerce behemoth Alibaba manufactured its own event in 2009 with "Singles Day," which takes place on...
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