Personalization - Publications - Faculty & Research - Harvard Business School

Filter Results: (8,155)

Filter Results: (8,155)

Show Results For

← Page 16 of 8,155 Results →

June 2015 (Revised January 2016)
Case

To Buy or What to Buy: Your First Home

By: Charles F. Wu, Steven Hirsch, Beatrice Liem, Kevin Ryan and Derrick Snyder

Peter and Kate Rose are a young couple looking to buy their first home in the Boston area. They have narrowed down a target list to three homes, but are also considering whether it makes sense to buy a home in the first place. They must make decisions regarding which... View Details

Keywords: Real Estate; Real Assets; Investing; Personal Investing; Brokerage; Housing; Property; Private Ownership; Investment; Real Estate Industry; United States; Boston; New England; Massachusetts; North America

2015
Working Paper

Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections

By: Doug J. Chung and Lingling Zhang

We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the... View Details

Keywords: Multi-channel Marketing; Personal Selling; Advertising; Political Campaigns; Dynamic Panel Data; Instrumental Variables; Marketing Communications; Political Elections; Advertising Campaigns; United States

February 10, 2023
Article

The Case for Having a Boring CEO

By: Rosabeth Moss Kanter

CEOs who avoid the cameras and minimize drama offer valuable leadership lessons. Their lifestyles aren’t splashed on the pages of magazines. They don’t speak out on every public issue, and their pronouncements are balanced and cautious. Sometimes when I name them as my... View Details

Keywords: CEO; Leadership; Company Management; Personal Brand; Reliability; Humility; Public Opinion

Find at Harvard

Register to Read

October 15, 2021
Article

Virtuous Victims

By: Jillian J. Jordan and Maryam Kouchaki

How do people perceive the moral character of victims? We find, across a range of transgressions, that people frequently see victims of wrongdoing as more moral than non-victims who have behaved identically. Across 15 experiments (total n = 9,355), we document this... View Details

Keywords: Moral Judgment; Restorative Justice; Punishment; Compensation; Person Perception; Moral Sensibility; Judgments; Perception

May 2012
Background Note

Innovation Magic

By: Stefan Thomke and Jason Randal

Why do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that... View Details

Keywords: Innovation; Product Differentiation; Experimentation; Personal Strategy ＆ Style; Innovation and Invention; Creativity; Service Operations; Product; Customer Satisfaction

01 Jun 2002
News

Up to the Challenge: Ken Baumgartner - Sticking with It

Photography by Robert Schoen As a boy growing up in Flin Flon, a small mining town four hundred miles north of Winnipeg, Manitoba, Ken Baumgartner did what many Canadian boys do to pass the long winters: He played hockey. But unlike many of his friends who dreamed of... View Details

Keywords: Amy Burton; hockey; education; family; career paths; personal priorities; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Mining

January 2022 (Revised August 2022)
Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details

Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States

April 2021 (Revised February 2023)
Case

Mahatma Gandhi: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Mohandas Gandhi from his early days in British-controlled India to the inspirational martyr who, through personal deprivation and leadership, inspired millions and became the catalyst for India to break away from Britain. The case describes... View Details

Keywords: Mission And Purpose; Values And Beliefs; Personal Characteristics; Power And Influence; Diversity; Leadership Development; Work-life Balance; History; Leadership Style; Leading Change; India

November 2019 (Revised June 2020)
Case

Shiseido Acquires Drunk Elephant

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details

Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan

June 2014 (Revised February 2017)
Case

Kathy Giusti and the Multiple Myeloma Research Foundation

By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble

What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its... View Details

April 2011
Case

Kay Sunderland: Making the Grade at Attain Learning

By: Linda A. Hill and Heather Beckham

Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content... View Details

Keywords: Communication; Interpersonal Relations; Personal Strategy ＆ Style; Creativity; Conflict; Interdepartmental Relations; Talent Management; Management Style; Interpersonal Communication; Talent and Talent Management; Relationships; Conflict and Resolution; Communication Strategy; Power and Influence; Service Industry

2022
Working Paper

Heterogeneity of Gain-Loss Attitudes and Expectations-Based Reference Points

By: Pol Campos-Mercade, Lorenz Goette, Thomas Graeber, Alex Kellogg and Charles Sprenger

Existing tests of reference-dependent preferences assume universal loss aversion. This paper examines heterogeneity in gain-loss attitudes, and explores its implications for identifying models of the reference point. In two experimental settings we measure gain-loss... View Details

Keywords: Reference-dependent Preferences; Rational Expectations; Personal Equilibrium; Endowment Effect; Expectations-based Reference Points

June 7, 2016
Comment

Can Brand Trump Win a Presidency?

By: John A. Quelch

In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details

July–August 2014
Article

Becoming a First-Class Noticer: How to Spot and Prevent Ethical Failures in Your Organization

By: Max Bazerman

We'd like to think that no smart, upstanding manager would ever overlook or turn a blind eye to threats or wrongdoing that ultimately imperil his or her business. Yet it happens all the time. We fall prey to obstacles that obscure or drown out important signals that... View Details

Keywords: Accountability; Business Ethics; Cognitive Psychology; Human Behavior; Personal Ethics In Business; Business or Company Management; Ethics

Find at Harvard

February 2011
Case

Jamie Turner at MLI, Inc.

By: John J. Gabarro and Colleen Kaftan

The case describes the evolution of an interpersonal mismatch between a previously successful manager, Jamie Turner, and his new boss, Pat Cardullo. Turner, a 32-year-old MBA graduate, has been recruited by Cardullo to be vice president of marketing and sales at Modern... View Details

Keywords: Communication; Interpersonal Relations; Superior ＆ Subordinate; Micro Organizational Behavior; Performance Management; Personal Strategy ＆ Style; Management Style; Conflict Management; Interpersonal Communication; Employee Relationship Management; Rank and Position; Performance; Communication Strategy; Personal Development and Career; Acquisition; Distribution Industry; Consumer Products Industry; San Diego; Chicago

April 2011
Teaching Note

Designs by Kate: The Power of Direct Sales (Brief Case)

By: John A. Deighton and Sarah Abbott

Teaching Note to 4277. View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Marketing Channels; Compensation and Benefits; Sales

March 2015
Teaching Note

Cynthia Carroll at Anglo American (A), (B), and (C)

By: Gautam Mukunda

This is a teaching note for the Cynthia Carroll at Anglo American case. It describes how to teach the case to demonstrate theories of leading change and Leader Filtration Theory. The case is a dramatic story of organizational transformation as Carroll attempts to... View Details

Keywords: Leadership And Change Management; Leadership, Personal Strategy ＆ Style; Change Management; Change; Safety; Organizational Culture; Leadership; Leadership Style; Mining Industry; South Africa

April 2011
Supplement

Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)

By: John A. Deighton and Sarah Abbott

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Sales

2018
Working Paper

Two Hundred Years of Health and Medical Care: The Importance of Medical Care for Life Expectancy Gains

By: Maryaline Catillon, David Cutler and Thomas Getzen

Using two hundred years of national and Massachusetts data on medical care and health, we examine how central medical care is to life expectancy gains. While common theories about medical care cost growth stress growing demand, our analysis highlights the importance of... View Details

Keywords: Mortality; Life Expectancy; Medical Care; Productivity; Public Health; Healthcare Spending; Spending Per Year Of Life Gained; Personal Medicine; Technophysio Evolution; Health; Economics; Health Care and Treatment; Spending; Data and Data Sets; Health Industry

April 2015
Supplement

Cynthia Carroll at Anglo American Video Supplement

By: Gautam Mukunda

This is a video supplement for the Cynthia Carroll at Anglo American case series. The video features Cynthia Carroll reflecting on her implementation of organizational transformation at Anglo American in regards to the mining company's safety culture. View Details

Keywords: Leadership And Change Management; Leadership, Personal Strategy ＆ Style; Change Management; Change; Safety; Organizational Culture; Leadership; Leadership Style; Mining Industry; South Africa

←
16
17
…
407
408
→