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Show Results For
- All HBS Web
(484)
- News (91)
- Research (355)
- Events (3)
- Multimedia (3)
- Faculty Publications (140)
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
first, the product was refined, and the business model came after." Kroese also pointed out that of the $36 billion spent on advertising in 2004, only $10 billion was spent in online advertising. By... View Details
Keywords: by Julie Jette
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
Photo courtesy New England Patriots Photo courtesy New England Patriots New England Patriots owner Robert Kraft (MBA 1965) launched a $25 million "Stand Up to Jewish Hate" campaign last week, which is "aiming to raise awareness nationwide about soaring incidents of... View Details
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
internal audience—the fourteen thousand brokers who work for Merrill who are bound to feel threatened by the firm's decision to offer low-cost online trading. Crane, in fact, views advertising as a window... View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
online trading. Crane, in fact, views advertising as a window into the future that reveals where financial services are headed. Pointing to a recent issue of Business Week, he notes that close to 75 percent... View Details
Keywords: Susan Young
- 01 Oct 2000
- News
Internet Tsunami
Hiroshi Mikitani (MBA '93) is the founder, president, and CEO of Rakuten, Japan's leading online shopping destination. He believes that because the Internet allows merchants to circumvent the many intermediaries who jack up prices in... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107029 How Media Choices are Changing Online Advertising Harvard Business School Note 707-458 What is the response by View Details
Keywords: Martha Lagace
- 08 Dec 2009
- First Look
First Look: Dec. 8
Online Advertising Authors: Benjamin Edelman Publication: HBR Now, HBR Voices (December 2009) Abstract The Internet is sold to advertisers as a highly measurable medium that is... View Details
Keywords: Martha Lagace
- 01 Dec 2015
- News
Snapping Up Voters
Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to... View Details
Keywords: Sasha Issenberg
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
"crammed" the new business into the old business model and sales processes. For example, most newspapers tried to force their online sites to make money by selling the same types of advertising to... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- 22 Sep 2015
- News
Getting New Ideas off the Ground
A serial entrepreneur and innovator, Nicholas Grouf (MBA 1995) helped create the technology for online personalization, cowrote the first policies around Internet privacy, developed bundled low-cost computers and View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
Warner. However, it has also begun to explore new ways to expand its online advertising model, experimenting with more elaborate forms of advertising (involving graphics,... View Details
Keywords: Martha Lagace
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the... View Details
Keywords: Garry Emmons
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- Profile
Linda Leung
Physics Laboratories’ research into potential flights to Mars, reflect one of Linda’s lifelong ambitions: “To work on things no has worked on before.” From plasma physics to online advertising Although Linda... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
mass-migrating to the Internet. But it is also delusional to think that online advertising can bankroll the costly newsgathering architecture specifically built around expensive print ads. Following the... View Details
- 22 Jun 2010
- First Look
First Look: June 22
PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about View Details
Keywords: Martha Lagace
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, View Details
- 01 Feb 2001
- News
Ready for Take-Off
(MBA '77) of Communispace, a software environment for virtual collaboration within companies. Tracy A. Lawrence (MBA '99) of GetConnected.com, Inc., an Internet channel where consumers can comparison-shop among telecommunications providers. Lydia M. Marshall (MBA '75)... View Details
Keywords: Spingboard
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details