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  • Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
Related
  • January 2018 (Revised January 2019)
  • Case

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull
In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest... View Details
Keywords: Speciality Drugs; Hub Services; Pivot; Speciality Prescriptions; Health Care and Treatment; Customization and Personalization; Internet and the Web; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; Massachusetts
Related
  • August 2001 (Revised August 2012)
  • Case

BestDoctors, Inc.

By: Regina E. Herzlinger and Seth Bokser
Upon learning the news of a critical illness, patients and their families are shocked, saddened, fearful, and angry all at once. And just as soon as they catch their collective breath, they all ask the same question—a question that has the potential to infuse hope into... View Details
Keywords: Business Model; Entrepreneurship; Health Care and Treatment; Medical Specialties; Knowledge Sharing; Demand and Consumers; Health Industry
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  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49331   Working Papers The Business Model: Nature and Benefits By: Casadesus-Masanell, Ramon, and John Heilbron Abstract—This paper considers the nature of the business model and its... View Details
Keywords: Sean Silverthorne
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

called Netflix emerged in the 1990s with a novel idea: rather than make people go to the video store, why don't we mail DVDs to them? Netflix's business model made profit in just the opposite way to Blockbuster's. Netflix customers paid a... View Details
  • September 2024
  • Supplement

Anker Innovations (B)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Business Model; Electronics Industry; Consumer Products Industry
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  • Web

Marketing - Faculty & Research

customer-centric organization a firm attempts to sustain value over time. Our faculty addresses a broad array of topics in all of these areas. Our work attempts to get a better understanding of how consumers use information and make View Details
  • 16 Jul 2018
  • Research & Ideas

Kids of Working Moms Grow into Happy Adults

who are employed, and they have more egalitarian gender attitudes about women and men in the workplace as well,” McGinn says. “So having an employed mom affects the choices these sons are making.” Employed moms strongly shape their... View Details
Keywords: by Dina Gerdeman
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

Karl Ulrich, Wharton professor, must decide between a commercial and "open source" model for his new business case venture. Students analyze a variety of open source and proprietary business models... View Details
Keywords: Martha Lagace
  • August 2008 (Revised December 2009)
  • Case

Nantero

By: William A. Sahlman, Dan Heath and Caroline Perkins
This case describes a decision confronting the founder of Nantero, a company developing a new semiconductor technology. The company needs to raise additional venture capital. Potential investors have competing visions for the company, and its business model. Some... View Details
Keywords: Business Model; Decision Choices and Conditions; Venture Capital; Investment; Product Development; Production; Technology; Semiconductor Industry
Related
  • 25 May 2010
  • First Look

First Look: May 25

attempting the transformation required to embrace a new, dominant technology—the choice to maintain focus on the old technology. In considering this choice we distinguish between "racing"... View Details
Keywords: Martha Lagace
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

considered especially effective today—as well as those that are losing luster. Tiered pricing guides consumers to make the ‘right’ choice An increasing number of firms are starting to use tiered pricing, a strategy that provides customers... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • Web

Technology & Operations Management - Faculty & Research

Adaptation ; Competitive Advantage ; Growth and Development Strategy ; Business Model Citation Find at Harvard Register to Read Related Liao, Jianwen, and Feng Zhu. "How to Avoid the Agility Trap." Harvard Business Review 102, no. 6... View Details
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

  Working PapersPublic Action for Public Goods Authors:Abhijit Banerjee, Lakshmi Iyer, and Rohini Somanathan Abstract This paper focuses on the relationship between public action and access to public goods. It begins by developing a simple View Details
Keywords: Martha Lagace
  • 23 Jun 2023
  • HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

patients as they see fit. A new Harvard Business School case study explores Buurtzorg’s decentralized model in depth, with lessons for institutions struggling with morale and productivity. Buurtzorg’s approach has yielded patient... View Details
Keywords: by Annelena Lobb; Health
  • Web

Podcast - Business & Environment

through growth equity. He describes how he started the Drawdown Fund with Paul Hawken, editor of the New York Times best-selling book on climate solutions called Drawdown, and the strategic choices that set their fund operations apart... View Details
  • 09 Sep 2015
  • HBS Seminar

Judith A. Chevalier, Yale University

  • Web

Courses - Entrepreneurship

under conditions of profound uncertainty and do so while balancing great risks against potentially attractive rewards. Moreover, they operate without the benefit of well-defined processes for making such choices and with few resources. As... View Details
  • February 2023 (Revised March 2024)
  • Supplement

Shanty Real Estate: Teaching Note Supplement

By: Michael Luca and Jesse M. Shapiro
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
Keywords: Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
Related
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

exploitation tends to drive out exploration, rendering organizations rigid and vulnerable to environmental change. Drawing on the Carnegie School, we propose a model where perturbation moderates the relationship between exploitation and... View Details
Keywords: Martha Lagace