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Show Results For
- All HBS Web
(832)
- People (4)
- News (207)
- Research (453)
- Multimedia (2)
- Faculty Publications (145)
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Here's a snapshot of department stores today: Regional brands have all but disappeared; larger players like Federated and May are merging their multi-brand companies, and consolidation continues. Meanwhile, all sorts of retailers from... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details
Keywords: by James Heskett
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details
Keywords: by James Heskett
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call patterns for route sales. The findings reveal that the long-term... View Details
Keywords: Dina Gerdeman
- 29 Sep 2015
- First Look
September 29, 2015
dysfunction had been tracked. Key factors for integrating outcomes measurement into the clinical workflow include ongoing communication between cross-functional teams composed of clinicians and technical professionals, an iterative design... View Details
Keywords: Sean Silverthorne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
Michael Luca and Weijia (Daisy) Dai, an assistant professor of economics at Lehigh University, recently studied effectiveness of paid search ads for small businesses by designing a large-scale field experiment that involved nearly 20,000... View Details
- 12 Mar 2012
- Research & Ideas
Crowded at the Top: The Rise of the Functional Manager
businesses, there's no reason to have a chief marketing officer because there's no single company brand to manage. But in companies that have more related businesses, it makes sense to have these positions toward the top with the... View Details
Keywords: by Carmen Nobel
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
pieces of news reminded me of the importance of this question. It was reported that Saturn dealerships were closing in anticipation of the announcement by General Motors that Saturn was one of three brands that it would drop. Saturn,... View Details
Keywords: by Jim Heskett
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
scarcity encourages us to buy sooner and perhaps to buy more than normal. We saw two excellent examples of this effect this summer with the launches of the iPhone and the seventh Harry Potter book. In both cases, the pre-launch publicity was View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head shops? View Details
- 24 Mar 2015
- First Look
First Look: March 24
is currently provided by GAAP financial reporting. The purpose of this paper is to examine the optimal design of information intermediaries that can increase the impact of sustainability information on corporate conduct. Specifically, we... View Details
Keywords: Sean Silverthorne
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
technique. Also included in each toolkit is a spreadsheet supplement that contains sample problems; interactive graphs and tables that illuminate the concept visually; and a prebuilt Excel model that guides users in conducting quantitative analysis. The toolkits are... View Details
Keywords: by Sarah Jane Gilbert
- 09 Oct 2012
- First Look
First Look: October 9
investigates teaming in the high-stakes, fast-paced setting of a hospital emergency room and focuses on the effects of a new organizational structure, which we call a team scaffold, on teaming effectiveness and performance outcomes. Using a multi-method research View Details
Keywords: Sean Silverthorne
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
In many emerging economies, the need to give people in poverty better access to financial services seems obvious. The mobile phone is a perfect vehicle, given their widespread adoption, even among the financially less well off. Designing... View Details
- 22 May 2007
- First Look
First Look: May 22, 2007
explore the use of more distributed institutional forms. In this article, we review the emerging scholarship on the formation and function of self-regulatory institutions. Download the paper: http://www.hbs.edu/research/pdf/07-089.pdf Evolution Analysis of Large-Scale... View Details
Keywords: Martha Lagace
- May 2008
- Supplement
Kenny Kahn at Muzak (B)
By: Linda A. Hill and Emily Stecker
Supplemental Material for 408-057 View Details
Keywords: Organizations; Geographic Location; Innovation and Invention; Employees; Management Teams; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Design; Music Industry
Hill, Linda A., and Emily Stecker. "Kenny Kahn at Muzak (B)." Harvard Business School Supplement 408-069, May 2008.
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 13 Apr 2010
- First Look
First Look: April 13
case:http://cb.hbsp.harvard.edu/cb/product/910017-PDF-ENG Transforming ASUSTeK: Breaking from the Past Willy Shih, Ho Howard Yu, and Hung-Chang ChiuHarvard Business School Case 610-041 What happens when an original design manufacturer... View Details
Keywords: Martha Lagace
- 28 Jul 2015
- First Look
First Look: July 28, 2015
handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly acquired a... View Details
Keywords: Carmen Nobel