Design thinking - Publications - Faculty & Research

04 Jan 2017
What Do You Think?

How Much Bureaucracy is a Good Thing in Government and Business?

Summing Up: Are Bureaucracies Worth Improving? Several messages emerge from responses to this month’s column on the worthiness of bureaucracies. In general, there is a wide range of thinking about the value of bureaucracies and work done... View Details

Keywords: by James L. Heskett

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

it.” I see it differently. Think of it as a glass-half-full vs. a glass- half-empty view. An effective culture embodies learning, innovation, and change. Cultures centered around transparency and trust pave the way for change. In this... View Details

Keywords: by Avery Forman

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

marketers think of the customer experience like a play in three acts—pre-purchase, purchase, and post-purchase. However, research by De Freitas and fellow researchers looked more holistically at the customer journey and found that most... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

November 1988
Case

Honeywell Residential Division: New Product Development

By: Steven C. Wheelwright

Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details

Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry

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Negotiation, Organizations & Markets - Faculty & Research

(October 18, 2024). Deepa Bachu: Design Thinking at Pensaar By: Thomas Graeber and Joshua Schwartzstein October 2024 | Teaching Note | Faculty Research Teaching Note for HBS Case No. 923-026. Citation... View Details

Web

Programs & Resources - Entrepreneurship

in innovative companies around the world. THE Rock 100 Alumni New Venture Competition Rock Entrepreneurship Advisor Program YouTube Channel Executive Education Given the importance of innovation and entrepreneurship within organizations, our programs are View Details

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

Web

Middle East & North Africa - Global

more than 100 interviews with students in Casablanca, which informed the team’s extensive design thinking process. During their final presentation to their project partner, the HBS students proposed that... View Details

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

decisions. Analytics are important, but judgment and critical thinking ultimately set the roadmap. All employees, not just the data scientists, use data to develop new insights and foresight instead of relying on past experience. Given... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

01 Apr 2024
In Practice

Navigating the Mood of Customers Weary of Price Hikes

the Digital, Data, and Design Institute. Chiara Farronato: Dig into data to find regional and product differences When I think of prices, I think of data, lots of data. We... View Details

Keywords: by Rachel Layne; Retail; Consumer Products

07 Jun 2023
HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

at Harvard Business School. “It was better designed and nicer to use.” However, when Amazon released its Kindle e-reader three years later, it included an important feature: a connection to wifi that allowed readers to download books more... View Details

Keywords: by Michael Blanding

03 May 2024
Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

real-life interactions and the best way to design collaborative workspaces, including business incubators. “Being physically in the same place as others that have different backgrounds becomes pretty important.” Knowledge and experience... View Details

Keywords: by Ben Rand

02 Sep 2015
What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

Sam’s Club’s parent, once said: “Give me fewer, better-trained, better-paid people and they’ll win every time.”) But think a minute. We’ve mentioned four organizations that all have been quite successful pursuing both high- and... View Details

Keywords: by James Heskett; Web Services; Retail; Apparel & Accessories; Consumer Products; Fashion

Web

FAQs - Alumni

For those age 13 and older, there will be a special Teen Case designed just for this age group. Once registered for reunion, families will receive a follow-up communication. While on campus , please note that onsite HBS-sponsored... View Details

21 Apr 2015
First Look

First Look: April 21

welcome counterpoint to the largely hidden involvement of corporate leaders in shaping policy through the hundreds of millions of dollars they direct to Super PACs, trade associations, and think tanks to promote liberal and conservative... View Details

Keywords: Carmen Nobel & Sean Silverthorne

10 Feb 2015
First Look

First Look: February 10

Publications February 2015 RAND Journal of Economics Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design By: Boudreau, Kevin J., Karim R. Lakhani, and... View Details

Keywords: Sean Silverthorne

24 Apr 2012
First Look

First Look: April 24

would not be achieved even if the product offered a payout ratio comparable to U.S. insurance contracts. We present evidence suggesting that lack of trust, liquidity constraints, and limited salience are significant non-price frictions that constrain demand. We suggest... View Details

Keywords: Carmen Nobel

Web

Behavioral Finance & Financial Stability

rate environment, have clear implications for the design of stabilization policies. They suggest that policies may need to become more aggressive with a rebalancing of the roles of monetary, fiscal and financial policies. View Details

03 May 2011
Working Paper Summaries

How Do Risk Managers Become Influential? A Field Study of Toolmaking and Expertise in Two Financial Institutions

Keywords: by Matthew Hall, Anette Mikes & Yuval Millo; Banking

05 Dec 2022
What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

doubt about what they think of Welch as a leader, although Cohan's is a more careful, balanced appraisal. For the Gen Zers and Millennials among us who don’t even recognize the name, this is a guy who, when he retired, was called “the CEO... View Details

Keywords: by James Heskett; Industrial Products; Media & Broadcasting; Medical Devices & Supplies; Manufacturing

Publications