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Show Results For
- All HBS Web
(845)
- News (133)
- Research (517)
- Events (4)
- Multimedia (1)
- Faculty Publications (103)
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- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
Bureau, the Centers for Disease Control, the Environmental Protection Agency, and the Department of Interior, without focusing on specific "customer" needs. One executive observed, "What View Details
- 03 Jan 2017
- Research & Ideas
5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)
order and devour a pepperoni pizza at midnight, try tackling next week’s grocery list instead. Researchers from Harvard Business School and the Analyst Institute evaluated a year's worth of customer orders from an online grocer. Their... View Details
Keywords: by Carmen Nobel
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
or product doing what is, on balance, good for the business? Will their identification with an issue attract more customers than it drives away? Will it attract the kind of employee who shares the values implied by the CEO’s position? Of... View Details
Keywords: by James Heskett
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
customers, not to mention the convenience of keeping customer information on file. While the intermediary charges a fee for its service, buyers widely perceive that the costs are borne by others, namely sellers. Sellers in turn pay the... View Details
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
for the company’s various customer segments. Students must consider whether PatientPing’s pricing, sales team, and sales process are optimal based on the unique challenges of the health care industry. Additionally, students are asked to... View Details
Keywords: Dina Gerdeman
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
what extent does platform leadership help or hinder the development of such ideas? Do our anti-trust laws adequately address the issue of platform leaders and their behaviors? Platform leadership requires ingenuity, a strong customer... View Details
Keywords: by James Heskett
- 05 May 2009
- First Look
First Look: May 5, 2009
Banerjee and Lakshmi Iyer Publication:Natural Experiments in History, edited by Jared Diamond and James Robinson. Harvard University Press, forthcoming No abstract is available at this time. Download the paper: http://www.hbs.edu/research/pdf/08-062.pdf Are... View Details
Keywords: Martha Lagace
- 28 Oct 2013
- Research & Ideas
Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World
right thing and adjusting what you're doing." In a world of heightened hazards and uncertainty, leaders who make commitments to other parties are basically saying, "This is the overall direction we plan to pursue and this is what we View Details
Keywords: by Joseph L. Badaracco
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
are the first to learn of changing customer needs, first to see competitors' marketing strategies in action, and first to encounter new regulatory initiatives. Top management increasingly relies on the ability of its geographically and... View Details
Keywords: by Staff
- 27 Sep 2004
- Research & Ideas
IBM Finds Profit in Diversity
goals without providing the structures to educate senior executives in the specific challenges faced by various constituencies. In addition, these strategies often don't provide models that teach or encourage new behaviors. IBM has taken... View Details
Keywords: by David A. Thomas
- 16 Nov 1999
- Lessons from the Classroom
Leading Change and Organizational Renewal
and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a viable force in tomorrow's markets. In this program, we... View Details
Keywords: by Staff
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Determination to make what they regarded as best-of-class offerings tailored specifically to consumers' emerging needs. They knew their products and services fit consumers' preferences because each had spent enormous time and effort... View Details
Keywords: by Martha Lagace
- 09 Sep 2009
- First Look
First Look: September 9
between free and a positive price. In this piece, I offer a series of specific examples of resources offered without charge, for a positive price, or for a flat fee ("all-you-can-eat"). I conclude by assessing the... View Details
Keywords: Martha Lagace
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their View Details
Keywords: Anna Secino
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
to plan ahead: Focus on high-potential customers. Make sure you focus on building relationships with ambitious customers in growth industries where pent-up demand is going to be unleashed once the economy turns the corner. If you're... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
that we can thrive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53562 forthcoming Customer Needs and Solutions In Pursuit of Enhanced Customer Retention Management: Review, Key Issues,... View Details
Keywords: Sean Silverthorne
- 16 Sep 2008
- First Look
First Look: September 16, 2008
right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Times has been a real leader on consumer demographic marketing. With 16 million registered users, nytimes.com is one of the only media sources that can let you customize an advertising message around rich contextual context with View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details
Keywords: by Sean Silverthorne
- 06 May 2008
- First Look
First Look: May 6, 2008
series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four... View Details
Keywords: Martha Lagace