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- All HBS Web (528)
- Faculty Publications (63)
Show Results For
- All HBS Web (528)
- Faculty Publications (63)
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
BALLMER: Microsoft plans to remain on the cutting edge of digital media technology. If you think that the last decade produced a torrent of consumer high-tech innovation — notably personal computers, broadband Internet access, cell... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
on IT services in 2018, and the direction of global tech trends, the shortage isn’t going away quickly. Berendt cofounded Talent Alpha in 2018 to fill that gap. The Kraków-based startup is building a marketplace to link central and eastern Europe’s software houses with... View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
mid-1970s, young Dal ended up with a backside full of splinters. His penance, as he searched for a pair of tweezers with needle points to pull out the painful shards of wood, was to discover the difficulty of finding any kind of suitably... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details
Keywords: Multiple alumni
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
retailers’ margins and even increase conversion. We demonstrate using a simple theoretical framework that inducing consumers to inspect higher-priced items first may simultaneously increase the average price of items sold and the overall... View Details
Keywords: Dina Gerdeman
- Career Coach
Judy Shen-Filerman
Judy (HBS '94) has a passion for helping students shape their career vision, improve their storytelling and be effective communicators in US corporate culture. Judy’s coaching firm specializes in developing professionals from non-US cultures, first generation... View Details
- 08 Oct 2013
- First Look
First Look: October 8
then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships between market share, quality, and user welfare. We also analyze... View Details
Keywords: Sean Silverthorne
- Web
Loan Assistance Programs - Alumni
replace student contributions as calculated by MBA Financial Aid Services, or borrowing for living expenses above the financial aid budget Debt incurred for non-HBS work in a joint degree program Debt from other degree programs Consumer... View Details
- 29 May 2013
- Blog Post
A self-discovery journey
is the endless list of resources that are available for everything. The career search is not an exception. A very structured process starts with the slow self-discovery of what matters most to you. A set of apparently odd exercises steers... View Details
- 11 Oct 2021
- Blog Post
Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)
chain, and climate, and knew she needed to make others see it as well. “I was only interested in climate change work, so I approached my search explaining that I may not have an investing background, but I have unique and technical... View Details
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
response: “At Hershey, our capacity expansion plans are focused on several key areas to support our growth and meet increasing consumer demand. ” In this phase, however, the labels on the answers were randomized. Choudhury and his team... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
host of factors. Intermediary relationships, institutional commitments, legal restrictions, entrenched customer behavior, and competitive practices often limit the type and extent of changes that a firm can realistically make. 2. Within companies, channels often are... View Details
- 08 Jun 2023
- Blog Post
Koppert Cress: Macro Greenhouses, Microgreens
students first-hand exposure to pivotal technological challenges and approaches to addressing climate change across different industries, including energy, shipping, consumer products, and agriculture. Introduction to Koppert Cress... View Details
- 01 Sep 2010
- News
Start-Ups Make Their Pitch
Medical Devices, the regional finalists were: Boston: iSpecimen (Mike Pierce, MBA ’01, interim COO) is building a network that connects clinical laboratories and hospital electronic medical record systems at leading institutions. The system will provide researchers... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
online digital world, consumers are searching for ways to reclaim these values in many of the industries I’ve studied. What advice would you offer to an endangered industry? If you foresee your core... View Details
- Web
Research Links - The Art of American Advertising
has a remarkably rich and diversified collection of trade catalogs covering a wide array of subject areas, including agriculture, textile manufacturing, hardware and machine tools, railroads, automobiles, aviation, consumer products,... View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do View Details
Keywords: Martha Lagace
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Gotham Greens has an ongoing sustainable packaging team that stays abreast of new technologies as they emerge, continually searching for more sustainable options. Puri believes that a lack of suitable eco-packaging alternatives that... View Details
Keywords: by Ranjay Gulati
- Career Coach
Ellen Harris
Ellen (HGSE ’86) is the Director of Outward Bound Professional/Facilitator at Thompson Island Outward Bound Professional where she is responsible for business development and corporate team and leadership development. Ellen enjoys working with international students... View Details