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- All HBS Web (584)
- Faculty Publications (125)
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- 29 Jun 2007
- First Look
First Look: June 29, 2007
market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its profit. The open source developers make product... View Details
Keywords: Martha Lagace
- 13 Oct 2010
- First Look
First Look: October 13, 2010
contracting structure has important strategic implications. Preferring Balanced vs. Advantageous Peace Agreements: A Study of Israeli Attitudes Towards a Two-State Solution Authors:Deepak Malhotra and Jeremy Ginges Publication:Judgment... View Details
Keywords: Sean Silverthorne
- 14 Sep 2010
- First Look
First Look: September 14, 2010
the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume that it's going to be used against them. When UPC scanners... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online shopping will quintuple in the next... View Details
Keywords: by Peter Jacobs
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
same time advertises directly to consumers to generate demand that pulls the product off retail shelves. In the same way, President Trump must push his agenda through Congress, but strong popular support backing the agenda will help... View Details
Keywords: by Christina Pazzanese
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
the preferred testing ground for Phase 1 clinical trials of new drugs, the benefits of massive R&D spending and economic throw-offs are being enjoyed elsewhere, primarily in the United States and in an increasingly competitive Asia.... View Details
- 02 Sep 2019
- What Do You Think?
Are Overlooked Forces Shielding the US from Severe Economic Downturns?
Harvard Business School. The experiment was typical of thinking in those days: If only we had better ways of communicating, especially better ways of tracking customer preferences and demand. Now we do. Another notion prevalent in those... View Details
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
that arises from merely purchasing a product. Labor increases valuation of completed products not just for consumers who profess an interest in "do-it-yourself" projects, but even for those who express a View Details
Keywords: by Staff
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
"I believe 120 percent in what I'm doing," she said, well before the Boston site took shape. "If you didn't have that, you wouldn't have the energy to get up in the morning. You really enjoy the good days, because there are a lot of bad days right now.... View Details
Keywords: by John S. Rosenberg
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
personal relationships and the preferences of a few key decision makers. Informal rules get made on how the system operates. Then one day when a firm has grown enough, it discovers that it has a channel footprint. Whether this organically... View Details
- 06 Apr 2010
- First Look
First Look: April 6
response to an ad-sponsored rival often entails business model reconfigurations. We also find that when there is an ad-sponsored entrant, the incumbent is more likely to prefer to compete through the subscription-based or the ad-sponsored... View Details
Keywords: Martha Lagace
- 07 Dec 2015
- Research & Ideas
The Rise of Personalized Entrepreneurial Finance and Other VC Trends
Over the last ten years, technology has reduced entire catalogues of consumer goods to devices that fit in the palms of our hands. Phones are smarter, networks are faster, and more people have access to more information than ever before.... View Details
- 04 Dec 2012
- First Look
First Look: December 4
applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users View Details
Keywords: Carmen Nobel
- 12 Feb 2013
- First Look
First Look: Feb. 12
PublicationsOne-Switch Conditions for Multiattribute Utility Functions Authors:Abbas, Ali E., and David E. Bell Publication:Operations Research Abstract We introduce a variety of new independence conditions for multiattribute utility functions that permit View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
Keywords: Carmen Nobel
- 04 Mar 2014
- First Look
First Look: March 4
total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search... View Details
Keywords: Sean Silverthorne
- 16 Dec 2008
- First Look
First Look: December 16, 2008
Publication:Annual Review of Psychology 60 (2009): 475-499 Abstract As technology has simplified meeting basic needs, humans have cultivated increasingly psychological avenues for occupying their consumption energies, moving from View Details
Keywords: Sean Silverthorne
- 16 Jun 2009
- First Look
First Look: June 16
maximizing, yet asymmetric payoffs. Studies 1 and 2 showed that people prefer to maximize profits when interacting within their social category, but chose suboptimal individual and joint profits when interacting across social categories.... View Details
Keywords: Martha Lagace
- 06 Nov 2007
- First Look
First Look: November 6, 2007
Business Research 60, no. 6 (June 2007): 640-648 Abstract This article extends the discussion of congruity or the preference by consumers for alternatives similar to themselves 1) by examining the effect in... View Details
Keywords: Sean Silverthorne