Publications

February 2000 (Revised November 2002)
Case

QuickenInsurance: The Race to Click and Close (A)

By: Lynda M. Applegate

ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona

August 2008
Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

By: John A. Quelch

Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details

Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China

January 2004
Case

Nokia and MIT's Project Oxygen (Abridged)

By: David B. Yoffie and Rebecca Henderson

Looks at how Nokia should respond to a future vision of computing and communications that was developed at MIT's Project Oxygen. View Details

Keywords: Mobile and Wireless Technology; Adaptation; Strategic Planning; Telecommunications Industry; Technology Industry

November 1999 (Revised June 2011)
Background Note

Accounting for Foreign Operations

By: David F. Hawkins

Students are required to compute and explain the quality annual earnings per share figures and major differences between managing domestic and global operations. View Details

Keywords: Business Earnings; Financial Statements; International Accounting; Globalized Firms and Management

November 1997 (Revised May 2002)
Case

MicroAge, Inc.: Orchestrating the Information Technology Value Chain

By: Lynda M. Applegate and Kirk A. Goldman

MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details

Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona

February 1999 (Revised May 1999)
Case

Onsale, Inc.

By: Youngme E. Moon

Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details

Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry

January 1992 (Revised August 1992)
Case

Lexon Corp. (A)

By: Lynn S. Paine

A general manager at Lexon Computer Corp. must decide whether interception and surveillance of employees' e-mail is acceptable company practice, and whether to follow the advice of his computer operations manager who wants to fire the person who complained that the... View Details

Keywords: Information; Rights; Managerial Roles; Interpersonal Communication; Employee Relationship Management; Ethics; Computer Industry

June 1996 (Revised January 1999)
Case

XcelleNet, Inc. (A)

By: Stephen P. Bradley, Richard L. Nolan and James Leonard

XcelleNet, a $35 million system software company based in Atlanta, was founded in 1986 to address the computing needs of a class of remote and mobile users and data that were rarely connected to a network. Though the clear first mover and leader in the remote... View Details

Keywords: Technological Innovation; Opportunities; Competitive Strategy; Competitive Advantage; Technology Networks; Computer Industry; Atlanta

June 2009 (Revised June 2009)
Supplement

iPremier (C): Denial of Service Attack (Graphic Novel Version)

By: Robert D. Austin, Richard Nolan and Michael Parent

Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. View Details

Keywords: Safety; Risk Management; Information Technology; Crisis Management; Information Technology Industry

June 2009 (Revised June 2009)
Supplement

iPremier (B): Denial of Service Attack (Graphic Novel Version)

By: Richard Nolan, Robert D. Austin and Michael Parent

Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. View Details

Keywords: Safety; Risk Management; Information Technology; Crisis Management; Information Technology Industry

February 2021
Tutorial

What is AI?

By: Tsedal Neeley

This video explores the elements that constitute artificial intelligence (AI). From its mathematical basis to current advances in AI, this video introduces students to data, tools, and statistical models that make a computer 'intelligent.' Through an explanation of... View Details

Keywords: Artificial Intelligence; Digital; Technological Innovation; Leadership; AI and Machine Learning; Mathematical Methods

February 2001
Background Note

National Innovation Systems and Comparative Industry Evolution

Discusses U.S. and Japanese innovation systems. Illustrates these with comparative studies of computer and pharmaceutical industries. Probes effects of labor, capital, and customer market institutions on these sectors in the United States and Japan. View Details

Keywords: Industry Growth; Innovation and Invention; Computer Industry; Computer Industry; Japan; United States

June 2009 (Revised June 2009)
Case

iPremier (A): Denial of Service Attack (Graphic Novel Version)

By: Richard Nolan, Robert D. Austin and Michael Parent

Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. View Details

Keywords: Information Technology; Crisis Management

February 1999 (Revised March 2000)
Background Note

Changing Physician Behavior

By: Richard M.J. Bohmer

A review of strategies to change physician behavior including feedback, profiling, consensus-based guidelines, care paths, and computer systems. Discusses the strengths and weaknesses of each observation. View Details

Keywords: Health Care and Treatment; SWOT Analysis; Behavior; Strategy; Health Industry

September 1996
Case

Silicon Graphics, Inc. (B)

By: Marco Iansiti and Alan D. MacCormack

After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University? View Details

Keywords: Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry

May 2020
Article

Scalable Holistic Linear Regression

By: Dimitris Bertsimas and Michael Lingzhi Li

We propose a new scalable algorithm for holistic linear regression building on Bertsimas & King (2016). Specifically, we develop new theory to model significance and multicollinearity as lazy constraints rather than checking the conditions iteratively. The resulting... View Details

Keywords: Mathematical Methods; Analytics and Data Science

Read Now

19 Aug 2002
Research & Ideas

Here Comes Internet2—Time to Shed Dot Vertigo

business has had a skewed perception of information technology, Nolan observed. Business usually looks at IT as a way of automating transactions. Computers were imagined not to change the information structure of a business per se, but to... View Details

Keywords: by Martha Lagace

March 1996 (Revised February 1997)
Case

Change Agent Program at Siemens Nixdorf, The

By: Rosabeth M. Kanter, John F. McGuire and Afroze A Mohammed

To change its culture, the German computer giant Siemens Nixdorf Information Systems launched a program to train 21 "change agents" who would lead entrepreneurial projects designed to get results and to serve as models of a new style. View Details

Keywords: Change Management; Organizational Culture; Training; Leadership Development; Programs; Human Resources; Corporate Entrepreneurship; Business Model; Computer Industry; Germany