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Show Results For
-
All HBS Web
(9,745)
- People (21)
- News (2,365)
- Research (5,825)
- Events (43)
- Multimedia (132)
- Faculty Publications (3,887)
- 2022
- Chapter
Coordinating Marketing and Sales in B2B Organizations
This chapter focuses on the topic of coordinating marketing and sales in Business-to-Business (B2B) organizations. It provides an historical overview, indicating that this is not a new issue facing firms, that the business press has outlined a recurring set of...
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Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." In Handbook of Business-to-Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal. Edward Elgar Publishing, 2012.
- Research Summary
Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920
Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details
Keywords:
Commodities;
Coffee;
Mexico;
Foreign Investment;
Institutions;
Immigration;
Developing Agriculture;
Development;
Export Crop;
Emerging Market;
Property Rights;
Labor History;
History;
Capital Markets;
Business History;
Agriculture and Agribusiness Industry;
Latin America;
Mexico;
Central America
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
key questions: In this particular market, which market institutions are working, and which institutions are missing? Which parts of our business model can be adversely affected by these institutional voids?...
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Keywords:
by Martha Lagace
- Fast Answer
Real estate: emerging markets
Where should I begin my research on real estate in frontier and emerging markets? Research Topics Suggested Resources Overviews ABI/ProQuest
Find articles and reports using keywords specific to your market and real estate sector;... View Details
Find articles and reports using keywords specific to your market and real estate sector;... View Details
- 07 Dec 2010
- News
Innovations from Emerging Markets
- 27 Mar 2014
- News
From Marx to Marketing
the time a partner at the Athens-based Ulysses Commission Trading Company, an agency company representing foreign manufacturers in the Greek market, watched those dramatic days in late 1989 with mixed feelings. "I knew that the decades-long View Details
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (B)
By: Lynda M. Applegate and Genevieve J.S. Feraud
Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space.
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Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Customer Satisfaction;
Entrepreneurship;
Partners and Partnerships;
Strategy;
Business Strategy;
Web Services Industry
Applegate, Lynda M., and Genevieve J.S. Feraud. "InSite Marketing Technology (B)." Harvard Business School Case 800-280, February 2000. (Revised April 2003.)
- 13 Oct 2008
- News
European Markets Imitate American
- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market...
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- Fast Answer
Consumer goods: market research
Individual reports include analysis of drivers of the industry, industry risk, market data and segments, competitors and industry performance. SimplyMap Is a mapping tool for the U.S. that incorporates View Details
- 26 Sep 2014
- News
How to market brand Beyoncé
- 01 Jun 2018
- News
Disrupting India’s Dental Market
late 2010. He was satisfied with the quality of his care until, hovering above the spittoon, he spotted black fungal algae encircling the drain. Something about the entire business struck Singh, an entrepreneur with experience in...
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Keywords:
Sasha Issenberg
- Web
Resources - Creating Emerging Markets
conference papers, and graduate level research. Stories of Corruption CEM has started a blog series featuring personal accounts of corruption in emerging markets as a means of fostering transparent data collection on the topic. We invite...
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- 15 Apr 2017
- News
Bringing Markets to Myanmar
different way to talk about this. So I interrupted the whole formality of the conversation, and in a respectful way I said, Mr. Minister, you have a noble dream. It involves radical change from where things are now in Myanmar. And it's going to mean a very, very...
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- 08 Aug 2013
- News
Cause Marketing Gets Personal
says. A natural at fundraising and policy-making, Langer excelled at establishing cause-related marketing at NABCO. "I used to think I'd be terrible at marketing, until I realized how different it is to sell something your heart is in,...
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- Web
Marketing Faculty - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Heads Rajiv Lal Stanley Roth, Sr. Professor of Retailing Co-Unit Head, Marketing Elie Ofek Malcolm P....
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- Web
Marketing - HBS Online
Certificate Courses (2) Digital Marketing Strategy Professor Sunil Gupta Develop digital marketing strategies that reach and retain customers. 7 weeks, 6-7 hrs/week Enroll by October 24 $1,850 Certificate...
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- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and...
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Keywords:
by Sarah Jane Gilbert
- 14 Jan 2013
- News
Why Money Market Funds Are Still Safe Investments
- January 2008 (Revised September 2008)
- Supplement
Marketing the "$100 Laptop" (C)
By: John A. Quelch and David Chen
In October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled...
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Keywords:
Nonprofit Organizations;
For-Profit Firms;
Partners and Partnerships;
Information Infrastructure;
Problems and Challenges;
Philanthropy and Charitable Giving;
Computer Industry;
Canada;
Mongolia;
Uruguay;
United States
Quelch, John A., and David Chen. Marketing the "$100 Laptop" (C). Harvard Business School Supplement 508-065, January 2008. (Revised September 2008.)