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Show Results For
- All HBS Web
(534)
- People (1)
- News (216)
- Research (276)
- Multimedia (3)
- Faculty Publications (11)
- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
"Every sector needs leaders aware of the causes of climate change and focused on mitigating its effects. Whether reducing greenhouse gas emissions, protecting natural resources, or supporting other causes, a multidisciplinary movement of... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
ad, followed by a longer period of joy, in order to get the most 'attention' bang for the buck," Teixeira says. This finding flies in the face of focus groups of the past, which found that viewers responded most positively to ads that had a View Details
- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
Industries." One key aspect of the Internet revolution to keep in mind, began Applegate, is that new business models continue to draw on essential information and values that have always driven business. "This is an evolutionary process," she reminded the audience.... View Details
- 01 Mar 2017
- News
The Middle Way
On February 1, 2016, a line of First Nations drummers in traditional regalia—elaborate headdresses, each cheek bearing two red streaks—entered from the rear of a packed hall at the University of British Columbia’s Museum of Anthropology,... View Details
Keywords: Dan Morrell; photos by Kamil Bialous
- 10 Mar 2017
- News
The Business of Lego Batman
own, obviously, the rights to the brand, the Lego brand. And it's going to impact them in a very, very big way. This is not a subbrand. This is not a Ninjago movie, or a Bionicle movie, View Details
- 16 Jun 2023
- Blog Post
The HBS Climate Rising Podcast Reaches 50 (Episodes)
balance the technical and business aspects to help educate our listeners about opportunities in this emerging field of climate tech. Our first series in 2023 addressed how businesses are using artificial intelligence (AI) and machine learning to mitigate View Details
- 01 Jun 2011
- News
Downtime
surmount them or succumb to them. Memorable childhood books? The Laura Ingalls Wilder series that begins with Little House in the Big Woods, for their vivid reconstruction of a world gone by and a child’s... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
asks Rose. “How do we create a category?” The Answers: It strikes me that Lovepop embodies the “It’s the thought that counts” approach to gift giving. Sometimes, you just can’t think of a gift that’s just right because you’re trying to give a gift to someone who has... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
Leonard agreed to join forces in an e-mail Q&A with HBS Working Knowledge to explain more. Sarah Jane Gilbert: Your work examines the concept of a company being either a "mouse" or an "elephant." What are the... View Details
- 16 Jan 2014
- Research & Ideas
Resolving Patent Disputes that Impede Innovation
In the high-tech industry, it's common practice for a governing body to develop technical standards for any given technology. The goal is to promote widespread adoption and compatibility among various devices. The Bluetooth standard lets a Nokia headset communicate... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
a $44,000 bid. Chalk up another win for companies that are willing to be a little playful with their brands, a potentially dangerous tactic that can easily backfire but that creates big wins with consumers if done well. Social media... View Details
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
- 05 Jul 2011
- News
The Business of Champions
Last month, more than one million people lined the streets of Boston for a parade in honor of their National Hockey League champion Boston Bruins. Talk about consumer excitement over a product! On that score (or should I say “SCO-ORE!”),... View Details
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
operating or engineering jobs (“who don’t understand the big picture,” according to those at headquarters); between officers and enlisted personnel in the military; between doctors and hospital... View Details
- 01 Sep 2013
- News
Who Are We?
"Our big opportunity lies in operating efficiency—with billions of dollars invested in locomotives and maintenance, there are hundreds of millions of dollars available for the bottom line if we can innovate... View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
questions. The calls are high stakes — a top executive with a murky message can cause share demand to dry up, or worse, a drop in the stock price, faster than you can say, "Outlook is uncertain." Imagine, then, the challenge for... View Details
Keywords: by Dina Gerdeman
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
that is highly valued by them, but doesn't cost you a lot of money. For example, allocate more services to good customers. This could mean a designated line at the deli counter, or a ten items View Details
- 26 Oct 2017
- News
Can Farming Save the Planet?
if I actually knew what I was doing; you guys should let me in.’ “Having never had a math or a business course before, the first year was interesting, but I clearly had a lot to learn and HBS delivered,” he adds. Once he graduated,... View Details
- 19 Feb 2019
- Blog Post
The First Five Years: '30 Under 30' Edition
life and career. Professionally, it is a team award for the various folks I work with at TPG Capital, who make showing up to work every day a great privilege and pleasure.” Gandhi: “I think when you’re doing things as an entrepreneur and activist, you can often feel... View Details
Keywords: All Industries
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
perhaps harder to control for safety. Instead of having three or four sources for a particular ingredient, for example, it might have 30 or 40. “Do those smaller local organic growers have the experience,... View Details