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- 07 Apr 2009
- First Look
First Look: April 7, 2009
for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit-planning) process. From an analytical standpoint the case looks at the surprising... View Details
Keywords: Martha Lagace
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
before we fully locked and loaded the business case. It’s a great example of how we are trying to shift to be customer-focused, take some of the emotion out, and let the analytics help drive it.” “The genius of all-day breakfast,” says... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
where analysis of the facts and data fails to provide a clear answer. Gray areas test managers’ skills and humanity. Badaracco presents a five-question framework offering a way for managers to balance their analytical work with the human... View Details
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