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All HBS Web
(1,003)
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- News (106)
- Research (821)
- Events (1)
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- March 1985 (Revised May 2004)
- Teaching Note
Waltham Motors Division (TN)
By: William J. Bruns Jr.
Teaching Note for (9-184-169).
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Keywords:
Auto Industry
- March 1969 (Revised August 1997)
- Case
Fabritek Corp.
Describes a large-volume automotive parts contract in a high-quality machine work company. Quality and delivery problems arise when one of the four men on the job is replaced with a high producer who cannot earn a substantial bonus because of machine interference.
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Holstein, William K., Linda Sprague, and Lawrence Bennigson. "Fabritek Corp." Harvard Business School Case 669-004, March 1969. (Revised August 1997.)
- January 1991
- Supplement
Volkswagen of America: Audi 5000 (B)
Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration.
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Keywords:
Advertising;
Advertising Campaigns;
Product Launch;
Performance Evaluation;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (B)." Harvard Business School Supplement 591-066, January 1991.
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (B): Model Year 1978 Results with Beta Motors
Designed as a class hand-out after discussion of the (A) case.
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Keywords:
Auto Industry
Shapiro, Benson P. "Cumberland Metal Industries (B): Model Year 1978 Results with Beta Motors." Harvard Business School Supplement 578-171, May 1978. (Revised October 1994.)
- December 1984 (Revised March 1986)
- Teaching Note
Kalamazoo Plant: Parts Division, Acme Motors, Teaching Note
By: Michael Beer
- September 1997 (Revised May 1998)
- Case
Mitsubishi Motor Manufacturing of America: The Quest for a Model Workplace
By: Lynn S. Paine and Dale Coxe
This case details the sexual harassment case brought against Mitsubishi Motor Manufacturing of America by nearly 300 female employees in April 1996. The recommendations developed for the company by former U.S. Labor Secretary Lynn Marten are presented. In response to...
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Keywords:
Ethics;
Moral Sensibility;
Groups and Teams;
Organizational Culture;
Organizational Change and Adaptation;
Behavior;
Attitudes;
Problems and Challenges;
Working Conditions;
Crime and Corruption;
Auto Industry;
United States
Paine, Lynn S., and Dale Coxe. "Mitsubishi Motor Manufacturing of America: The Quest for a Model Workplace." Harvard Business School Case 398-028, September 1997. (Revised May 1998.)
- November 1990
- Supplement
Honda Motor Co. (B): Views of Senior Management
Provides a follow-up to Honda Motor Co. and Honda of America (A). Describes the memos of Nobuhico Kawamoto, newly appointed Honda president, and Shoichiro Irimajiri, newly appointed executive vice president, with respect to the challenges facing Honda in the 1990s....
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Sorenson, Ralph Z. "Honda Motor Co. (B): Views of Senior Management." Harvard Business School Supplement 391-107, November 1990.
- January 1978
- Case
Studsel Automotive Co.
By: Robert G. Gilbertson and F. Warren McFarlan
Keywords:
Auto Industry
Gilbertson, Robert G., and F. Warren McFarlan. "Studsel Automotive Co." Harvard Business School Case 178-101, January 1978.
- June 1985 (Revised August 1985)
- Teaching Note
Volkswagen Group, Teaching Note
Keywords:
Auto Industry
- 25 Aug 2003
- Research & Ideas
Studying Japan from the Inside
choose one. But if I have to choose one, I would say I enjoyed the case on Nissan Motor, the auto manufacturer that had been turned around by Carlos Ghosn. Ghosn was sent from Renault, the French auto...
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Keywords:
by Cynthia Churchwell
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and...
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Keywords:
by Sean Silverthorne
- 12 May 2020
- Cold Call Podcast
Autonomous Vehicles Are Ready to Disrupt Society, Business—and You
- August 1983 (Revised March 2011)
- Supplement
Honda (B)
Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive...
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Christiansen, Evelyn T., and Richard Pascale. "Honda (B)." Harvard Business School Supplement 384-050, August 1983. (Revised March 2011.)
- May 1982 (Revised February 1983)
- Supplement
Ford Motor Co. (C)
Keywords:
Auto Industry
Salter, Malcolm S. "Ford Motor Co. (C)." Harvard Business School Supplement 382-165, May 1982. (Revised February 1983.)
- May 1982 (Revised February 1983)
- Case
Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980
Salter, Malcolm S. "Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980." Harvard Business School Case 382-161, May 1982. (Revised February 1983.)
- 1988
- Article
The Struggle for Dominance in the Automobile Market: The Early Years of Ford and General Motors
Tedlow, Richard S. "The Struggle for Dominance in the Automobile Market: The Early Years of Ford and General Motors." Business and Economic History 17 (1988): 49–62.
- September 1975
- Case
British Leyland: The Cowley Complex
By: George C. Lodge
Lodge, George C. "British Leyland: The Cowley Complex." Harvard Business School Case 376-051, September 1975.
- August 1998
- Case
General Motors Corp. (D),The : 1993-1996
By: Peter Tufano
The fourth in a four-part series, the case details the financial policies and practices at General Motors from 1990 to 1996. This case describes the set of financial decisions taken by the firm as its business recovered, and focuses on an immediate decision faced by...
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Tufano, Peter, Markus Mullarkey, and William J Widlern. "General Motors Corp. (D),The : 1993-1996." Harvard Business School Case 299-009, August 1998.
- Article
Managing Digital Design at BMW
By: Stefan Thomke
Thomke, Stefan. "Managing Digital Design at BMW." Special Issue on The Human Dimensions of Managing Digital Design. Design Management Journal 12, no. 2 (Spring 2001): 20–28.