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- May 2000
- Supplement
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW).
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Keywords:
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Auto Industry
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Video Supplement 500-502, May 2000.
- April 2000
- Article
The Fable of Fisher Body
By: Ramon Casadesus-Masanell and Daniel F. Spulber
General Motors' (GM) acquisition of Fisher Body is the classic example of market failure in the literature on contracts and the theory of the firm. According to the standard account, GM merged vertically with Fisher Body in 1926, a maker of auto bodies, because of...
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Keywords:
Mergers and Acquisitions;
Failure;
Contracts;
Vertical Integration;
Market Transactions;
Investment;
Trust;
Production;
Assets;
Supply Chain;
Opportunities;
Technology;
Auto Industry
Casadesus-Masanell, Ramon, and Daniel F. Spulber. "The Fable of Fisher Body." Journal of Law & Economics 43, no. 1 (April 2000): 67–104.
- February 2000 (Revised October 2000)
- Case
CarPoint in 1999
By: Thomas R. Eisenmann and Gillian Morris
Updates events in Microsoft CarPoint through the end of 1999, focusing on CarPoint's strategic alliance with Ford and on competitive developments.
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Keywords:
History;
Business Model;
Transportation Networks;
Alliances;
Emerging Markets;
Entrepreneurship;
Growth and Development Strategy;
Auto Industry
Eisenmann, Thomas R., and Gillian Morris. "CarPoint in 1999." Harvard Business School Case 800-328, February 2000. (Revised October 2000.)
- January 2000
- Teaching Note
Autobytel.com (TN)
By: Youngme E. Moon
Teaching Note for (9-500-015).
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Keywords:
Auto Industry
- November 1999
- Case
Adam Opel AG (A) and (B) (Condensed)
By: Joseph L. Bower
Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's...
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- November 1999 (Revised June 2002)
- Case
Debate Over Unbundling General Motors: The Delphi Divestiture and Other Possible Transactions, The
Ever since General Motors (GM) announced in February 1997 its intention to divest Delphi Automotive Systems--its upstream parts manufacturing operations--Wall Street had called for further unbundling, and various stakeholders competed for their claim of value...
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Keywords:
Valuation;
Supply Chain;
Vertical Integration;
Corporate Strategy;
Corporate Governance;
Auto Industry;
United States
Salter, Malcolm S. "Debate Over Unbundling General Motors: The Delphi Divestiture and Other Possible Transactions, The." Harvard Business School Case 800-196, November 1999. (Revised June 2002.)
- October 1999 (Revised October 2005)
- Case
Autobytel.com
By: Youngme E. Moon
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's...
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Keywords:
Growth and Development Strategy;
Internet and the Web;
Marketing Channels;
Strategy;
Internet and the Web;
Competition;
Business Model;
Service Operations;
Budgets and Budgeting;
Growth and Development;
Auto Industry
Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
- September – October 1999
- Article
Decoding the DNA of the Toyota Production System
By: Steven Spear and H. Kent Bowen
Spear, Steven, and H. Kent Bowen. "Decoding the DNA of the Toyota Production System." Harvard Business Review 77, no. 5 (September–October 1999): 96–106. (Winner of Shingo Prize for Excellence in Manufacturing Research presented by Jon M. Huntsman School of Business.)
- July 1999
- Case
Restructuring General Motors North America (A): Pay-for-Performance
Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture.
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Keywords:
Restructuring;
Compensation and Benefits;
Marketing;
Organizational Change and Adaptation;
Problems and Challenges;
Sales;
Auto Industry;
North America
Salter, Malcolm S. "Restructuring General Motors North America (A): Pay-for-Performance." Harvard Business School Case 800-027, July 1999.
- July 1999 (Revised January 2004)
- Case
Chrysler and BMW: Tritec Engine Joint Venture
By: H. Kent Bowen and Courtney Purrington
A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the...
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Keywords:
Product Development;
Joint Ventures;
Projects;
Business Strategy;
Management Teams;
Groups and Teams;
Machinery and Machining;
Design;
Business Processes;
Product Design;
Product;
Management Analysis, Tools, and Techniques;
Auto Industry
Bowen, H. Kent, and Courtney Purrington. "Chrysler and BMW: Tritec Engine Joint Venture." Harvard Business School Case 600-004, July 1999. (Revised January 2004.)
- June 1999 (Revised November 2006)
- Case
Basil "Buzz" Hargrove and de Havilland, Inc. (A)
By: Kathleen L. McGinn and Angela Keros
Buzz Hargrove, national president of the Canadian Auto Workers, needs to find a way to secure an agreement from a negotiated contract with de Havilland, Inc. Local union leaders feel the deal is not good enough, but Hargrove is convinced management will close the plant...
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Keywords:
Media;
Power and Influence;
Negotiation Deal;
Leadership;
Agreements and Arrangements;
Business Exit or Shutdown;
Labor Unions;
Negotiation Types;
Management Teams;
Auto Industry;
Auto Industry;
Canada
McGinn, Kathleen L., and Angela Keros. Basil "Buzz" Hargrove and de Havilland, Inc. (A). Harvard Business School Case 899-138, June 1999. (Revised November 2006.)
- March 1999 (Revised November 2001)
- Case
Honda-Rover (A): Crafting an Alliance
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Faced with vexing financial challenges in 1993, British Aerospace (BAe) is determined to shed its loss-making automaker, Rover. It offers to sell its stake in Rover to Honda, Rover's partner since 1979, but Honda is reluctant to raise its stake in Rover. Meanwhile, BMW...
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Change Management;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (A): Crafting an Alliance." Harvard Business School Case 899-223, March 1999. (Revised November 2001.)
- March 1999 (Revised November 2001)
- Case
Honda-Rover (B): Honda Draws the Line
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Supplements the (A) case.
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Change Management;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (B): Honda Draws the Line." Harvard Business School Case 899-224, March 1999. (Revised November 2001.)
- March 1999 (Revised November 2001)
- Case
Honda-Rover (C): "The Sting"
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Supplements the (A) case.
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. Honda-Rover (C): "The Sting". Harvard Business School Case 899-225, March 1999. (Revised November 2001.)
- March 1999 (Revised November 2001)
- Case
Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Supplements the (A) case.
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance." Harvard Business School Case 899-226, March 1999. (Revised November 2001.)
- February 1999 (Revised June 2010)
- Case
Car Wash Partners, Inc.
By: Paul A. Gompers
Examines the investment decision of Cabot Brown and Bill Burgin, two venture capitalists, to finance Car Wash Partners (CWP). CWP intends to purchase automatic car washes around the country. Investment strategy and deal structuring are discussed.
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Keywords:
Mergers and Acquisitions;
Entrepreneurship;
Venture Capital;
Financial Strategy;
Auto Industry;
Auto Industry
Gompers, Paul A. "Car Wash Partners, Inc." Harvard Business School Case 299-034, February 1999. (Revised June 2010.)
- November 1998 (Revised November 2001)
- Case
BMW AG: The Digital Auto Project (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case.
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Keywords:
Auto Industry
Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Auto Project (B)." Harvard Business School Case 699-045, November 1998. (Revised November 2001.)
- November 1998 (Revised November 2001)
- Case
BMW AG: The Digital Car Project (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its...
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Keywords:
Change;
Competency and Skills;
Management;
Time Management;
Product Positioning;
Product Development;
Business Processes;
Performance;
Problems and Challenges;
Technology;
Auto Industry
Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Car Project (A)." Harvard Business School Case 699-044, November 1998. (Revised November 2001.)
- September 1998 (Revised September 1999)
- Supplement
Edmund's-www.edmunds.com (Supplement)
By: Richard L. Nolan, Stephen P. Bradley, John J. Sviokla and Kelley Porter
Supplements the case.
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Nolan, Richard L., Stephen P. Bradley, John J. Sviokla, and Kelley Porter. "Edmund's-www.edmunds.com (Supplement)." Harvard Business School Supplement 399-036, September 1998. (Revised September 1999.)
- August 1998 (Revised November 1998)
- Case
General Motors Corp. (A), The : Overview
By: Peter Tufano
The first in a four-part series, this case details the financial policies and practices at General Motors from 1990 to 1996. This part provides a brief introduction to the company.
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Tufano, Peter, William J Wildern, and Markus Mullarkey. "General Motors Corp. (A), The : Overview." Harvard Business School Case 299-006, August 1998. (Revised November 1998.)