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All HBS Web
(2,298)
- People (1)
- News (561)
- Research (1,478)
- Events (11)
- Multimedia (15)
- Faculty Publications (652)
Show Results For
-
All HBS Web
(2,298)
- People (1)
- News (561)
- Research (1,478)
- Events (11)
- Multimedia (15)
- Faculty Publications (652)
- 06 Apr 2015
- News
The Goldfish Conundrum
- January 2013 (Revised October 2015)
- Case
Pittsburgh
- 03 Aug 2012
- News
Off and Running: Faculty on the Olympics
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
- February 2003 (Revised June 2003)
- Case
Interface's Evergreen Services Agreement
- March 2007 (Revised August 2009)
- Case
Aurolab: Bringing First-World Technology to the Third-World Blind
- 19 Nov 2014
- News
Rethink What You “Know” About High-Achieving Women
- 20 Apr 2011
- News
HBS Faculty Comment on Environmental Issues for Earth Day
- 2015
- Working Paper
Toxic Workers
- October 2002 (Revised March 2013)
- Case
Intermountain Health Care
- February 2016 (Revised August 2021)
- Case
Martin Luther King and the Struggle for Black Voting Rights
Eva Ascarza
Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details
- May 2014
- Article
Cynicism in Negotiation: When Communication Increases Buyers' Skepticism
- 2023
- Working Paper
How People Use Statistics
- March 2021
- Case
The U.S. Home Improvement Sector in 2020
- Article
Adam Smith, Behavioral Economist
- November 1996 (Revised December 1996)
- Case
SAP America
Eight Business Books to Challenge Your Thinking
We hope our readers are able to enjoy plenty of downtime this summer, as leisure and rest are an important part of preventing burnout and allowing ourselves time to develop new ideas.
We’ve rounded up recommendations for eight books that have held our... View Details
- April 1996 (Revised November 1996)
- Case
Cleveland Turnaround (A, The: Responding to the Crisis (1978-1988)
- January 1999 (Revised March 2001)
- Case