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All HBS Web
(1,131)
- People (2)
- News (282)
- Research (691)
- Events (4)
- Multimedia (1)
- Faculty Publications (272)
Show Results For
-
All HBS Web
(1,131)
- People (2)
- News (282)
- Research (691)
- Events (4)
- Multimedia (1)
- Faculty Publications (272)
- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
- April 2015 (Revised December 2015)
- Case
Resuscitating Monitter
- 04 Oct 2011
- First Look
First Look: October 4
- November 2011
- Article
Ownership Structure and Financial Constraints: Evidence from a Structural Estimation
- January 2001 (Revised June 2001)
- Case
COFIDIS
- 11 Dec 2012
- First Look
First Look: Dec. 11
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
- Web
Required Curriculum - MBA
- November 2022
- Background Note
The Future of E-Commerce: Lessons from the Livestream Wars in China
- November 2017
- Teaching Note
Tencent
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- December 2009 (Revised September 2024)
- Case
Phreesia: The Patient Intake Company
- January 2019 (Revised March 2021)
- Case
SoundCloud: Subscription Streaming?
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
- Web
Resumes & Cover Letters - Alumni
- September–October 2013
- Article
The Role of Organizational Scope and Governance in Strengthening Private Monitoring
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- 18 Mar 2008
- First Look
First Look: March 18, 2008
Michael A. Wheeler
Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details
- Web