Publications
Publications
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- All HBS Web
(117,172)
- Faculty Publications (3,558)
- October 1993 (Revised February 1995)
- Case
Dendrite International
By: Frank V. Cespedes and Marie Bell
Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending... View Details
- October 1993
- Teaching Note
CML Group, Inc.: Going Public (B & C) TN
Teaching Note for (9-285-092) and (9-286-009). View Details
- September 1993 (Revised December 1993)
- Background Note
Business Transformation Self-Assessment: Summary of Findings--1992-93
- August 1993
- Article
Transaction Cost Theory: Inferences from Clinical Field Research
- July 1993 (Revised November 1993)
- Case
European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details
- summer 1993
- Article
Market Research and Marketing Dialects
- June 1993 (Revised December 1995)
- Case
Frito-Lay, Inc.: The Navigator Project (A)
By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details
- June 1993 (Revised April 1994)
- Supplement
Frito-Lay, Inc.: The Navigator Project (B)
By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Supplements the (A) case. View Details
- summer 1993
- Article
Database Marketing: New Rules for Policy and Practice
By: Frank V. Cespedes and H. Jeff Smith
- June 1993
- Teaching Note
MEM Company, Inc.: English Leather TN
Teaching Note for (9-593-035). View Details
Keywords: Consumer Products Industry
- May 1993
- Teaching Note
American Mobile Satellite Corp., Teaching Note
Teaching Note for (9-593-038). View Details
- May 1993 (Revised October 1995)
- Case
Connor Formed Metal Products
By: Lynda M. Applegate, Donna B. Stoddard and Melinda Conrad
Connor Formed Metal Products was a small, privately owned manufacturer of custom metal springs and stampings. Since becoming president in 1984, Bob Sloss had implemented many changes to the company's organizational structure, management control systems, and information... View Details
- May–June 1993
- Article
Tailored Logistics: The Next Advantage
By: Joseph B. Fuller
Keywords: Logistics
- April 1993
- Teaching Note
Becton Dickinson Division: Marketing Organization TN
Teaching Note for (9-593-070). View Details
- April 1993 (Revised October 1995)
- Case
ALZA and Bio-Electro Systems (A): Technological and Financial Innovation
By: Josh Lerner and Peter Tufano
To develop the next generation of risky products, ALZA, a mature and profitable biotechnology firm specializing in drug delivery systems, must raise $40 million. Organizational constraints and competitive concerns demand that the work be done inside the firm. However,... View Details
- April 1993 (Revised February 1996)
- Supplement
ALZA and Bio-Electro Systems (B1): Rights Offering Strategy
By: Josh Lerner and Peter Tufano
Supplements the (A) case. Describes the CEO's decision. View Details
- April 1993 (Revised February 1996)
- Supplement
ALZA and Bio-Electro Systems (B2): The Rights Offering
By: Josh Lerner and Peter Tufano
Supplements the (A) case. Describes the implementation of the CEO's decision. View Details
Keywords: Intellectual Property
- April 1993 (Revised February 1996)
- Supplement
ALZA and Bio-Electro Systems (C): 1988-92
By: Josh Lerner and Peter Tufano
Supplements the (A) case. Describes the aftermarket performance of the units. View Details
Keywords: Performance