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Show Results For
- All HBS Web
(3,573)
- People (15)
- News (918)
- Research (2,077)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,465)
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
to that of the Harvard Business School. Take away the titles and their corporate affiliation and most CEOs would go unrecognized. Their persuasive clout would disappear. Are CEOs representing employees? How about those who don’t support the stance on a particular... View Details
Keywords: by James Heskett
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to... View Details
Keywords: by Julia Hanna
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a brand... View Details
- 31 Mar 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Investment Management
events as an alternative to a traditional recruiting presentation. “Our most well attended Investment Management events are around tactical skills, like how to pitch a stock,” she noted. Presenting on these types of topics builds your View Details
Keywords: Investment Management / Hedge Fund
- 26 Sep 2024
- Blog Post
Syngenta Tomato Vision
around the room. We were fortunately able to sample different varieties of tomatoes and experience their innovative flavor profiles. For instance, we were able to try the award-winning Yoom tomato that had been created for a specific umami flavor and deep-purple color.... View Details
- 01 Jun 2011
- News
Downtime
Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My... View Details
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing technologies and deliver... View Details
- 06 Dec 2021
- Research & Ideas
The Popular Stock Metric That Can Lead Investors Astray
property, brand recognition, or customer loyalty—have become increasingly important over the past 10 to 15 years, the researchers say. However, generally accepted accounting principles in the US treat such investments as expenses that are... View Details
Keywords: by Rachel Layne
- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
your business model and your industry, your company will have a big impact. That will positively affect your future profitability through brand building, cost savings, and employee engagement, which then allows you to be a responsible... View Details
Keywords: Re: George Serafeim
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
branded as Harvard Online or “from Harvard.” This arrangement has enabled other parts of the university to use the one-of-a-kind learning platform developed by HBS Online to extend their reach as well. “Our MBA students and course... View Details
Keywords: Jennifer Gillespie
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
globalized, it’s been Americanized.” If you wanted to build a global brand or service, you had to dominate the U.S. market, he explained. That is rapidly changing with the rise of multinationals in China, India, and even Korea.... View Details
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
point for Mendoza and she began to build a personal brand around performing while at HBS. She noted “For the first time I thought ‘Maybe these two things can coexist. Maybe I don’t need to be just one thing.’” Bringing Authenticity to... View Details
- 20 Sep 2016
- First Look
September 20, 2016
growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium Gulf carriers on the other. The company, therefore, decided to launch a low-cost airline of its own called Scoot, the fourth brand in its portfolio.... View Details
Keywords: Sean Silverthorne
- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller View Details
Keywords: Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 06 Dec 2018
- News
Cold Call Horror Stories
might’ve been something like Competition and Strategy, and it was kind of an open session where the case was on branding, and this company was actually trying to brand lobsters. And I guess for a while they were pretty successful—they had... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
encourage direct customer participation in such activities—as with Pepsi and DonorsChoose.org. Customer involvement is key for two reasons: First, it increases the "bang" for every chartable buck, as consumers truly interact with the View Details
Keywords: by Sean Silverthorne