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Show Results For
-
All HBS Web
(9,292)
- People (40)
- News (3,005)
- Research (3,936)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,702)
- May 2011 (Revised January 2013)
- Case
Nike Football: World Cup 2010 South Africa
By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1...
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Keywords:
Digital Marketing;
Business Divisions;
Communication;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Launch;
Planning;
Competition;
Apparel and Accessories Industry;
South Africa
Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency....
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Keywords:
Brand Management;
CRM;
Customer Relationship Management;
Marketing Strategy;
Marketing;
Brands and Branding;
Customer Focus and Relationships;
Competition;
Consumer Products Industry
Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.
- March 2022 (Revised May 2022)
- Case
Winning Business at Russell Reynolds (A)
By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and...
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Keywords:
Compensation;
Collaboration;
Executive Search Firms;
Consulting Firms;
Compensation and Benefits;
Restructuring;
Human Resources;
Human Capital;
Management Practices and Processes;
Organizational Culture;
Organizational Change and Adaptation;
Social and Collaborative Networks;
Recruitment;
Selection and Staffing;
Talent and Talent Management;
Consulting Industry;
Employment Industry;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
South America;
Oceania
Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds (A)." Harvard Business School Case 422-045, March 2022. (Revised May 2022.)
- 09 Feb 2009
- Research & Ideas
Uncompromising Leadership in Tough Times
started the turnaround of the company by first working on values—redefining them and communicating them widely. First, they do not merely focus on cost cutting and layoffs when...
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Keywords:
by Martha Lagace
- Research Summary
Managers' Use of Information
William J. Bruns, Jr. is studying (with Sharon M. McKinnon of Northeastern University) managers' use of information in day-to-day and long-term management situations. The findings of this research-that managers develop and rely more heavily on personal information...
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- March – April 2010
- Article
The Need for Ideological Consciousness
By: George C. Lodge
Every so often in American history a crisis comes along that requires Americans to inspect cherished assumptions and to act in a way that many find ideologically repulsive. Although our leaders insist that such actions are pragmatic-the only sensible way to deal with...
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Keywords:
History;
Leadership;
Competition;
Framework;
Consumer Behavior;
Business and Community Relations;
Government and Politics;
Financial Crisis;
Planning;
United States
Lodge, George C. "The Need for Ideological Consciousness." Challenge 53, no. 2 (March–April 2010): 76–89.
- Program
Families in Business
strengths of your family business and implement practices that enable high performance, shareholder loyalty, healthy family relationships, and broad social impact. Key Benefits In this family enterprise...
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- Research Summary
Integrated Care for Total Knee Replacement: Quality of Life, Quality of Movement, User Acceptability
This study provides an opportunity to focus on the challenge of cross-organizational coordination in the healthcare setting. It is structured as a randomized clinical trial involving seven European hospitals (in seven different countries). It is focused specifically...
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- Web
Lifelong Learning - Alumni
Career Management Climate Change Diversity and Inclusion Economy, Government Entrepreneurship Finance and Operations Governance and Boards Happiness, Purpose View Details
- Working Paper
The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation
By: Tatyana Deryugina, Alexander MacKay and Julian Reif
Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the dynamics of residential electricity demand by exploiting price variation arising from a...
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Deryugina, Tatyana, Alexander MacKay, and Julian Reif. "The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation." NBER Working Paper Series, No. 23483, October 2017.
- December 2011 (Revised May 2015)
- Case
Aviva Investors
By: George Serafeim
The Aviva Investors case describes the challenge of integrating sustainability considerations into the strategy and business practices of companies and into the decision making process of the investment community. Steve Waygood, Chief Responsible Investment Officer at...
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Keywords:
Investing;
Investment Management;
Shareholder Activism;
Disclosure;
Stock Exchanges;
Sustainability;
Sustainable Development;
Sustainability Reporting;
ESG;
ESG (Environmental, Social, Governance) Performance;
Social Impact;
Activism;
Investment;
Management;
Business and Shareholder Relations;
Environmental Sustainability;
United Kingdom
Serafeim, George, Robert G. Eccles, and Kyle Armbrester. "Aviva Investors." Harvard Business School Case 112-047, December 2011. (Revised May 2015.)
- October 2004 (Revised August 2007)
- Case
Alibris in 2004
Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want...
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Keywords:
Price;
Books;
Crisis Management;
Supply and Industry;
Service Operations;
Online Technology;
Consumer Products Industry
McAfee, Andrew P. "Alibris in 2004." Harvard Business School Case 605-035, October 2004. (Revised August 2007.)
- Research Summary
A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details
- Article
How Direct-to-Consumer Brands Can Continue to Grow
By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger
Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how...
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Keywords:
Direct-to-consumer;
Customer Journey;
Business Model;
Customer Relationship Management;
Growth and Development Strategy
Rangan, V. Kasturi, Daniel Corsten, Matt Higgins, and Leonard A. Schlesinger. "How Direct-to-Consumer Brands Can Continue to Grow." Harvard Business Review 99, no. 6 (November–December 2021): 101–109.
- 09 May 2013
- HBS Seminar
D.J. Wu, Georgia Tech
- Web
Positions - Faculty & Research
candidate should have a strong interest in the concerns of practicing managers and excellent communication skills. The ideal candidate will conduct research influencing both academics View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
itself improbably shattering records held by Justin Bieber and The Jackson 5, and amassing 100 million fans. In 2019, BTS joined The Beatles and The Monkees as the third band...
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- Web
Initiatives & Projects - Faculty & Research
leaders who make a difference in the world" by infusing this leadership perspective with an entrepreneurial point of view. Global The Global Initiative builds on a legacy of global engagement by supporting the HBS community of faculty,...
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- June 2010
- Article
The Circulation of Ideas across Academic Communities: When Locals Re-import Exported Ideas
By: Julie Battilana, Michel Anteby and Metin Sengul
The circulation of ideas across academic communities is central to academic pursuits and has attracted much past scholarly attention. As North American-based scholars with European ties, we decided to examine the impact of Organization Studies in North American...
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Keywords:
Knowledge Dissemination;
Organizational Structure;
Learning;
Archives;
Civil Society or Community;
North and Central America;
Europe
Battilana, Julie, Michel Anteby, and Metin Sengul. "The Circulation of Ideas across Academic Communities: When Locals Re-import Exported Ideas." Organization Studies 31, no. 6 (June 2010): 695–713.
- 18 Nov 2013
- Video