Customer Management - Publications - Faculty & Research

01 Dec 2008
News

Designing Change

Stecker. “Muzak has a huge music library, and many employees came to the company because they love music. Making music an integral, daily aspect of company culture enabled employees to better deliver on their goal of creating value for their View Details

Keywords: Julia Hanna

01 Apr 1998
News

Plunging Into the Net

and fellow faculty member John J. Sviokla coined a term to describe the nonphysical arena in which business transactions were increasingly taking place - the marketspace. The Managing in the Marketspace course the pair developed and... View Details

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Print View - Course Catalog

Zuzul Spring 2025 Q3Q4 3.0 Managing Customers for Growth Marketing Eva Ascarza Fall 2024 Q2 1.5 Managing Human Capital Organizational Behavior Ethan Bernstein Fall 2024 Q1Q2... View Details

07 Dec 2016
HBS Case

Why Millennials Flock to Fintech for Personal Investing

a huge amount of operating costs. “They have a phone number and an email for customer service, and that’s about it,” says Viceira. “The main way they communicate with customers is through a blog.” Secondly,... View Details

Keywords: by Michael Blanding; Financial Services

23 Jul 2021
Blog Post

Trends in Consumer Products

Covid. We speak to thousands of consumers each week to understand and anticipate consumer trends. Gina Pak, ’15, CMO Blueland (sustainable cleaning products) Despite the circumstances, we have been fortunate enough to offer in-demand products and were introduced to so... View Details

06 Oct 2020
News

Clearing the Path to Citizenship

who was working as a senior project manager at Amazon, had become obsessed with understanding why the paper-heavy US immigration process remained so difficult and expensive. “Immigration is one of those overlooked areas where technology... View Details

Keywords: April White

01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

Incredibly, no such guide to flavor compatibility has ever been published before. Do restaurant chef/owners have management lessons for the rest of business? Absolutely. One acclaimed owner assigns a mood rating on a scale of one to ten... View Details

01 Apr 1998
News

Microfinance's Big Payoff: Michael Chu and ACCION International

short-term business loans to the self-employed poor. Chu, a native of China, grew up in Montevideo, Uruguay. After graduating from Dartmouth and HBS, he held senior management positions with several firms, including The Boston Consulting... View Details

01 Feb 2000
News

New Releases

Environmental Management, Associate Professor Forest Reinhardt argues that managers should treat environmental management as an integral part of corporate strategy rather than merely as an exercise in public... View Details

25 Feb 2002
Research & Ideas

The Country Effect: Does Location Matter?

firms in industrialized countries, while the new study finds market orientation—where the interests of customers are placed first among stakeholders—is more central to the high performance Asian firms. The work also argues against a... View Details

Keywords: by Sean Silverthorne

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

role (himself MBA '75, PhD '82, he is D'Arbeloff MBA Class of 1955 professor of business administration and cochair of the school's entrepreneurship and service management unit), he pointed out that none of these ideas was a business.... View Details

Keywords: by John S. Rosenberg

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

customer behavior can change. The burst will be when we will observe that consumer patterns are changing." On the other hand, some believed that things that have changed since the 2000 bubble may make another one less likely. Ofer... View Details

Keywords: by James Heskett; Publishing; Retail

01 Apr 2020
Blog Post

How Scott Linzmeyer Crafted a Business He Loves at Reveler Beverage

build a business he loves. After graduating from Boston University, Linzmeyer joined General Electric in their financial management program which gave him the opportunity to develop his financial skills and determine where he wanted to... View Details

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

and improved customer relationship management opportunities. We're really talking about fundamental changes in how people communicate, get information, and conduct business. Wired for Success Pat Russo... View Details

Article

Optimizing Organic Waste to Energy Operations

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak

A waste-to-energy firm that recycles organic waste with energy recovery performs two environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two... View Details

Keywords: Business Ventures; Energy Generation; Renewable Energy; Revenue; Customers; Strategy; Corporate Governance; Wastes and Waste Processing; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Cost Management; Urban Scope

Citation

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12 Mar 2013
First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details

Keywords: Sean Silverthorne

02 Oct 2015
News

The ‘F’ Word

definition means being comfortable with failing.” “Failure is not just the opposite of success,” says Shikhar Ghosh, a senior lecturer in the Entrepreneurial Management Unit who has founded or led eight tech startups over the past 20... View Details

Keywords: Walt Disney Studios

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Related Collections - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

01 Jun 2009
News

Crisis and Creativity

waste.” He’s correct. Now more than ever is the time for innovative managers and entrepreneurs to come up with ideas that lead to opportunities to launch new ventures. There is considerable anecdotal evidence that crises can be catalysts... View Details

Keywords: Bhaskar Chakravorti

04 Mar 2015
What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

depending on your point of view. Here's a management that may actually believe it can achieve wins for customers and investors by engineering a win for employees, something that several of us have written... View Details

Keywords: by James Heskett; Retail

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