Potential - Publications - Faculty & Research

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

with a comprehensive approach to assessing the current health care market. Students can build from this framework with their own assessments of potential opportunities for business or policy innovation within the market. Purchase this... View Details

Keywords: Sean Silverthorne

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

even a potential mate. “When you’re observing another person’s choice, the choice itself becomes very diagnostic,” says Barasz, who graduated in May and will soon join the faculty of the IESE Business School in Barcelona. “It becomes the... View Details

Keywords: by Carmen Nobel; Retail

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

station—to answer survey questions about potential clients entering a luxury boutique, some dressed down in gym clothes and a Swatch watch and others wearing elegant dresses, fur coats, and Rolex watches. Shop assistants well aware that... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

you want to do next? We could do anything next!" The possibilities seemed limitless for wireless entertainment and information systems, and the potential pitfalls were unforeseen. Had Huber decided to offer hundreds of fun... View Details

Keywords: by Carmen Nobel; Auto

21 Feb 2012
Research & Ideas

Leadership Program for Women Targets Subtle Promotion Biases

woman." The authors recommend that WLPs use a "shadow negotiation" framework that focuses on strategic "moves and turns" to give women tools to negotiate over potentially controversial issues and decisions. “We... View Details

Keywords: by Maggie Starvish

14 Nov 2011
Research & Ideas

Creating a Global Business Code

could use to evaluate and track their own company's ethical performance. And this is when the project got really complicated. For starters, there was the issue of buy-in. The researchers discovered that some companies balked at the idea of employees View Details

Keywords: by Carmen Nobel

31 Jul 2007
First Look

First Look: July 31, 2007

common operating platform across three separate institutions, BancoSol of Bolivia, Mibanco of Peru, and Banco Solidario of Ecuador. The Banca Regional is a response to forces that the banks perceive as potentially threatening to their... View Details

Keywords: Martha Lagace

13 Feb 2006
Research & Ideas

The Hidden Market for Babies

regulation would actually increase innovation since it would tend to increase transparency in this field, and provide potential researchers with the data they need. Regulation could also increase access to reproductive services, which... View Details

Keywords: by Manda Salls; Biotechnology; Health; Technology

18 Jul 2005
Research & Ideas

Time to Rethink the Corporate Tax System?

relegated to specialists within corporations, given the risks that it entails. Q: If both shareholders and tax authorities are potentially worse off from all this activity, what should be done about this more generally? A: While firms are... View Details

Keywords: by Ann Cullen

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

the idea originated: It can participate as an investor, as a customer, as a supplier, or simply as an interested bystander. If and when some real value has been created, then the company can potentially step in by licensing the technology... View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

reach its aggressive growth targets. In the summer of 2016, after an intense few months of talks with potential investors, Ozbugutu was looking at five competitive term sheets from funds with great fintech know-how and emerging-markets... View Details

Keywords: Dina Gerdeman

11 Jan 2016
Research & Ideas

Is Group Loyalty a Force for Good or Evil?

ethics is to study why good people do bad things,” she says. Even when people have good intentions, she notes, it can lead to bad outcomes. “Often we fail to appreciate when cumulatively our transgressions become something that becomes larger and View Details

Keywords: by Michael Blanding

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

"Carolinas Healthcare employs 120 staff working on data analytics, a big strategic investment but a major potential point of differentiation in the quest to both cut costs and improve patient outcomes" Quelch says. Other... View Details

Keywords: by Dina Gerdeman; Health; Technology

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

decouple: money ("How much more cheaply can I buy it?"); effort ("How much more difficult will it be to get it?"); and time ("How long will I have to wait for it?") Different people may place different value on those factors, he says, some View Details

Keywords: by Michael Blanding

07 Oct 2014
First Look

First Look: October 7

research; Giusti worried if charging for some of its functions would be at odds with its mission and historical practices. She worked with her executive team to examine potential sources of revenue and to decide if this was the right... View Details

Keywords: Sean Silverthorne

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

school students do have a role in these industries, and being part of cultural change is potentially within their grasp. To think about how companies have dealt with this power in the past is the important thing. To think about whether... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

27 Jul 2010
First Look

First Look: July 27

result of the efforts of two fledgling local entrepreneurs with a business model they believe can achieve a substantial and profitable share of a potential $150 million market. With the backdrop of the 2002 banking crisis, the governing... View Details

Keywords: Martha Lagace

31 Jul 2006
Research & Ideas

When Not to Trust Your Gut

should help you identify when to incorporate careful, reasoned analysis into your negotiation judgments. We realize that our recommendations run counter to the implicit trust and confidence that many of us have in our intuition. However, the data is clear: with the use... View Details

Keywords: by Max H. Bazerman & Deepak Malhotra

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

potential market, with new technology, and with a very different kind of market—processed foods—he built a brand on a different set of benefits, and with different sources of differentiation. The rotunda at Marshall Field's State Street... View Details

Keywords: by Martha Lagace

02 Jul 2024
Book

Five Essential Elements to Build the Capital You Need to Lead

defensive back, and maybe he saw some innate coaching potential (my superpower) in the way I interacted with the other kids. Whatever the case may be, that capability, especially that coaching and encouraging potential, was the groundwork... View Details

Keywords: by Dina Gerdeman

Publications