Customer Management - Publications - Faculty & Research

01 Sep 2008
News

The MBA Turns 100

Six months before Harvard Business School officially opened in October 1908, the School had no classrooms, no faculty, and no curriculum. But its proponents had a Big Idea: Create a professional school designed to train managers for a... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

cubicles—is often treated as an afterthought at immature IT organizations, says HBS professor Robert Austin. Yet this attitude is unwise, because the sooner bugs are caught, the easier and cheaper they are to correct. But who is best suited to control and View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

06 Jun 2013
Op-Ed

How to Do Away with the Dangers of Outsourcing

Staffing, risks, benefits, and regulatory compliance are all increasingly externalized, most often to parts of the world where need routinely trumps prudence. Rather than manage their own corporate assets, CEOs and other top executives of... View Details

Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion

01 Apr 2000
News

Getting the Message

years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details

Keywords: Susan Young

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

analysis. Many of them could be regarded as "indirect" performance measures, presumably of interest to managers and the investment analysts who regularly examine their work. They included such things as the proportion of new... View Details

Keywords: by James Heskett

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53512 Online Network Revenue Management Using Thompson Sampling By: Ferreira, Kris Johnson, David Simchi-Levi, and He Wang Abstract—We consider a price-based network revenue View Details

Keywords: Sean Silverthorne

21 Aug 2019
Blog Post

Leveraging Academic Opportunities to Attain My Post-HBS Job

immense value for businesses that need to assess an individual’s financial information, such as lenders. Ultimately, Plaid’s mission is to empower innovators by democratizing access to the financial system. I had always been interested in Plaid and one of my previous... View Details

01 Jan 2003
News

Charles O. Rossotti, MBA 1964

Cofounder, Former Chairman & Chief Executive Officer American Management Systems, Inc. Former Commissioner, Internal Revenue Service Senior Advisor, The Carlyle Group Return to Alumni Achievement Awards main page ©2003 www.RockyThies.com... View Details

23 Oct 2019
News

Preparing Leaders to Leverage Artificial Intelligence

and engineers who are developing AI don’t necessarily speak the language of business,” he explains. “HBS is training the next generation of managers to be fluent in both business and data science, and to act as the translational catalyst... View Details

Keywords: Intellectual Ambition; Pathbreaking Research; Artificial Intelligence

05 Jul 2011
First Look

First Look: July 5

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1590245 Cases & Course MaterialsBook Publishing in 2010 Stephen P. Bradley and Nancy BartlettHarvard Business School Note 711-419 Legacy book publishers wrangled with e-book retailers over royalty rates, release... View Details

Keywords: Sean Silverthorne

01 Apr 1999
News

An Eye to the East

customer behavior in Japan." But perhaps the most telling comment came from Trilochan Sastry of the Indian Institute of Management. While noting that HBS-generated research, case studies, and management... View Details

Keywords: Alejandro Reyes

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

"As different cultural traditions meet in the marketplace and inside organizations, managers face tough choices about the values that they and their organizations will live by," HBS professor Lynn Sharp Paine told participants... View Details

Keywords: by Judith A. Ross

21 Oct 2014
First Look

First Look: October 21

Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and selling methodologies. But... View Details

Keywords: Sean Silverthorne

25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

World Nutella Day a cease-and-desist letter in 2013. The company backed down and eventually embraced this day of honor of its beloved product. Companies devote significant resources to holding focus groups and collecting customer... View Details

Keywords: by Danielle Kost

01 Dec 2008
News

Designing Change

Stecker. “Muzak has a huge music library, and many employees came to the company because they love music. Making music an integral, daily aspect of company culture enabled employees to better deliver on their goal of creating value for their View Details

Keywords: Julia Hanna

01 Oct 2001
News

Ready for Takeoff: Web Portal Enters Second Phase

After two years of building its readership, honing its mission, and crafting fresh, insightful content, HBS Working Knowledge is poised for the next stage of its development. "It's an exciting time. We launched the original product with solid content and a strong View Details

Keywords: Lory Hough; Colleges, Universities, and Professional Schools; Educational Services; News, Library, Internet, and Other Services; Information

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

volunteer as poll workers. Facilitate political engagement. Look to online platforms that have simplified small contributions to political campaigns and increased the diversity of donors, as well as efforts to encourage employees and View Details

Keywords: by Rachel Layne

01 Mar 2004
News

Drug Imports a Hot Topic at Alumni Health-Care Conference

Conference Coverage on the Working Knowledge website. European Business Conference Seeks to Understand Differences Americans expect to find luxury goods at the mall. Europeans don’t. American shoppers expect to be waited on. U.K. View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Apr 1997
News

Facing the Music

READ MORE An Orchestral Startup—Richard J. Lim (HBS'98), cofounder of Metamorphosen Chamber Orchestra Managing a Master—Edward C. Arrendell (MBA'80) with Wynton Marsalis, "an unbeatable combination." Guitar Hero—Henry E. Juszkiewicz (MBA... View Details

Keywords: Marguerite Rigoglioso

August 2000 (Revised February 2003)
Case

Borders Group, Inc.

By: Zeynep Ton and Ananth Raman

Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details