Customer Management - Publications - Faculty & Research

25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

hedge fund, an Amazon employee focused on retail data, and a forecaster at General Electric," says HBS David Sarnoff Professor of Business Administration Marco Iansiti, who serves as faculty chair of the initiative and head of the Technology and Operations View Details

Keywords: by Julia Hanna; Education; Technology

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

can veer from routine memos to unexpected management questions to high-stakes strategy development. They wanted to know if GPT-4 could guide entrepreneurs through these disparate tasks. To answer this question, they made the tool... View Details

Keywords: April White

13 Apr 2017
News

Solving Nigeria’s Skilled Workforce Challenge

Photos by Kunle Ogunfuyi Even a college degree couldn’t help Temi Abiola, who grew up in Nigeria, land a job. Though he speaks fluent English, he lacked the problem-solving and customer relations skills required for his dream job in the... View Details

Keywords: Jill Radsken

17 Dec 2001
Research & Ideas

Enterprising Women

business leaders, moderated by HBS professor Myra Hart, at the Harvard Business School Entrepreneurship Conference. Robin Chase said that being a woman did not hinder her ability to start Zipcar, a service allowing customers to rent cars... View Details

Keywords: by Julia Hanna

23 May 2019
News

Marla Beck, MBA/MPA 1998

for cosmetics needed to be more customer focused, so in 1999 she launched Bluemercury, a retailer of high-end beauty products. Perhaps the most obvious evidence that Beck’s thoughtful strategy and hard work have disrupted the beauty... View Details

Keywords: Susan Young

22 Feb 2022
News

Ink: Bringing Purpose to Life

organization’s DNA and treat it as a radical new operating system. Deep Purpose is the result of a three-year journey for Gulati, in which he visited organizations around the world to see, firsthand, how leaders have managed to create... View Details

Keywords: Publishing Industries (except Internet); Information

01 Sep 2009
News

Faculty Books

and skilled people to accomplish what relief agencies could not: an information system and supply chain that managed the flow of relief supplies. IBM’s actions exemplify an emerging business idea: the vanguard company creating synergy... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

witnessed the company’s scrappy nature, commitment to innovation, and operational creativity. Key Takeaways from the Log 9 Site Visit The Entrepreneurial Manager (TEM) course at HBS introduced the Diamond-Square framework as a means to... View Details

Profile

Kathleen Hebert

Kathleen is fulfilling a summer internship with Facebook in a customer marketing role that's "consumer-insight" focused. It's a chance to work in an established environment that's growing rapidly and see how that growth can be... View Details

Web

Workshops & Technical Talks - Research Computing Services

Databases (RCS) Intermediate SQL Topics (RCS) Custom Databases for Data Management (Datafest) Multiple Approaches to Combining Data (Datafest) Introduction to SQL (DataCamp) SQL Essential Training (LinkedIn... View Details

12 Aug 2002
Research & Ideas

‘Let the Buyer Beware’ Doesn’t Protect Investors

language originally intended to inform an investor, which now protects the offerers. —D. Quinn Mills "While some analysts insist that Quattrone believed in honest research, others say he tried to bully them. `I'll have you out of here Monday morning if you say... View Details

Keywords: by D. Quinn Mills

28 Nov 2012
What Do You Think?

Should Pay-for-Performance Compensation be Replaced?

compensation from financial performance is not an answer. At issue is the short-term/long-term balance of stockholder interests." Srinivasan suggested that a program should contain both. Phillip Gelman added, "If managers were... View Details

Keywords: by James Heskett

08 May 2007
First Look

First Look: May 8, 2007

S. Kaplan and Steven R. Anderson Periodical:Journal of Cost Management 21, no. 2 (March-April 2007): 5-15 Abstract Activity-based costing has enabled managers to see that not all revenue is good revenue and... View Details

Keywords: Martha Lagace

01 Dec 2018
News

Hard Choices

sometimes be skirted, frauds sometimes perpetrated, society’s resources misallocated, and the environment sometimes damaged. Managements are sometimes tolerated or even embraced who should not be—managements preoccupied with... View Details

Keywords: Seth Klarman (MBA 1982)

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

analysis. Many of them could be regarded as "indirect" performance measures, presumably of interest to managers and the investment analysts who regularly examine their work. They included such things as the proportion of new... View Details

Keywords: by James Heskett

01 Feb 2000
News

New Releases

Environmental Management, Associate Professor Forest Reinhardt argues that managers should treat environmental management as an integral part of corporate strategy rather than merely as an exercise in public... View Details

01 Apr 1998
News

Plunging Into the Net

and fellow faculty member John J. Sviokla coined a term to describe the nonphysical arena in which business transactions were increasingly taking place - the marketspace. The Managing in the Marketspace course the pair developed and... View Details

November 2019
Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble

This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details

Citation

Purchase

12 Apr 2004
Research & Ideas

Waking Up a Sleeping Company

shielded them from responsibility. The lack of performance standards related directly to the organization's inability to deal with conflict. Many managers could not abide open conflict in meetings. Disagreements over issues were... View Details

Keywords: by Bill George

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

to a subscription model to ensure that they gain buy-in from the sales force, provide the right incentives to spur sales, and, perhaps most importantly, facilitate a shift away from one-time sales to managing an ongoing, long-term View Details

Keywords: by Michael Blanding; Energy

Publications