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- All HBS Web
(3,832)
- People (1)
- News (641)
- Research (2,750)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,682)
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
2017 Advances in Strategic Management Geography, Location, and Strategy By: Alcácer, Juan, Bruce Kogut, Catherine Thomas, and Bernard Yin Yeung, eds. Abstract—Changes in both technology and global political economy have vastly accelerated... View Details
Keywords: Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
managers who are concerned about firm level metrics such as stock price. To have greater impact marketing needs to go beyond brand-level profits to show the impact of marketing actions on firm profitability. In this paper we focus on... View Details
Keywords: Martha Lagace
- October 2004 (Revised July 2011)
- Case
AT&T 2000-2004
By: Stephen P. Bradley and Kerry Herman
Provides an update on CEO Michael Armstrong's "Project Grand Slam" strategy to build the value of AT&T by offering a complete, integrated telecommunications solution to both corporate and residential customers, including wireless and wire line telephone, Internet,... View Details
Keywords: Business Exit or Shutdown; Customers; Business or Company Management; Failure; Business and Shareholder Relations; Networks; Corporate Strategy; Internet; Wireless Technology; Value Creation; Telecommunications Industry
Bradley, Stephen P., and Kerry Herman. "AT&T 2000-2004." Harvard Business School Case 705-425, October 2004. (Revised July 2011.)
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
remote surveillance of the performance of these products. Predictive analysis applied to humans is now one of the hottest concepts to come along. It is being made possible by a system of customer loyalty programs, big data, and cloud... View Details
Keywords: by James Heskett
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
Operations Management unit, to see what would happen if they showed people exactly what government was doing on their behalf—starting on the most basic level of street repairs. Would that kind of transparency increase faith in government... View Details
Keywords: by Michael Blanding
- Web
Digital Marketing Workshop - Course Catalog
marketing prowess over seven weeks of hands-on exercises and data analysis straight from the trenches. You will be taught by the best of the best experts from the leading performance marketing firms in North America, who collectively View Details
- Web
Dean Srikant Datar’s 2022 Commencement Remarks | About
qualities. You were resilient. After all, not even COVID could stop you from coming to HBS. Resilience will give you greater confidence to attempt things that are difficult, and to take on challenges because they help you grow. You were flexible. Once here, you View Details
- 01 Oct 2013
- News
Banking on Africa's Future
Tope Lawani Tope Lawani (MBA 1995) is a man on a mission—make that two missions, actually. The cofounder and managing partner of London-based Helios Investments, Lawani says his firm aims to reward investors with "attractive,... View Details
- 01 Dec 2018
- News
Combating Climate Change
If global temperatures rise by 6 degrees celsius by 2050—as they are on track to do—officials at the International Energy Agency say the changes would bring “devastating consequences for the planet.” And those consequences will extend to business: Storm-lashed View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
example, he argues, fashion industry competitors could agree among themselves to collectively manage resources to reduce the water pollution caused by their manufacturing processes. The beef industry could agree to collaborate on... View Details
- 25 Aug 2009
- First Look
First Look: August 25
business model, dominate the industry's early history. As the industry evolved, a new breed of managers emerged who built a dominant business model that enables their companies to grow dramatically. Later, after the industry matured,... View Details
Keywords: Martha Lagace
- 01 Mar 2023
- News
Happy Monday
Illustration by Fabio Consoli Illustration by Fabio Consoli The co-CEOs noticed it right away: Early in the pandemic, staffers at the online children’s clothing company Primary.com were struggling when they logged back into Zoom on Mondays. People were not recharging... View Details
- 20 Feb 2013
- News
Thanking Veterans Online
sign-up process is easy. Service members and veterans can validate their military service against a government database or a military financial institution catering to nine million military customers through a real-time process. (For... View Details
- 10 Aug 2015
- News
A Talent Pipeline for Society’s Challenges
microinsurance market. She finished HBS as a Leadership Fellow, launching Accion International’s microinsurance program in 2005. A follow-up project at Capital One, introducing prepaid debit cards to unbanked customers in the United... View Details
Keywords: Jill Radsken
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
history of innovation, by the late 1990s Muzak had anemic financials and low employee morale. When new CEO Bill Boyd took the helm in 1997, he assembled a new management team. The new VP of Marketing, Kenny Kahn, worked with design firm... View Details
Keywords: Martha Lagace
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
to move aggressively to secure their market share gains by investing windfall profits to make their auto lineups more competitive for the next decade. That means introducing new designs that offer attractive features, improved fuel efficiency, and better View Details
- 06 Oct 2009
- First Look
First Look: October 6
double the company's size and take it to new geographies, he wonders if the right capabilities are in place for what should be changed to manage the integration process effectively. Purchase this case:... View Details
Keywords: Martha Lagace
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
their parents own. So BMW, knowing that it's a fashion brand, is trying to manage different and multiple brand messages for different audiences, using the Internet and various other forms of distribution. Q: What else about marketing... View Details
- Web
Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details