Publications

September 2019
Article

The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence

By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang

Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even... View Details

Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result

Find at Harvard

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

Educators

Research Summary

Technology Adoption

Professor Ashraf's research in technology adoption addresses the puzzling question of why easy and accessible technology is not used, even when it has the potential to save lives or significantly increase income.

"View Details

09 Jan 2024
Research & Ideas

Could Clean Hydrogen Become Affordable at Scale by 2030?

Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the... View Details

Keywords: by Desmond Dodd; Energy; Green Technology

March 24, 2020
Article

Delayed Negative Effects of Prosocial Spending on Happiness

By: Armin Falk and Thomas Graeber

Does prosocial behavior promote happiness? We test this longstanding hypothesis in a behavioral experiment that extends the scope of previous research. In our Saving a Life paradigm, every participant either saved one human life in expectation by triggering a targeted... View Details

Keywords: Prosocial Behavior; Altruism; Happiness; Well-being; Spending; Behavior

December 2002 (Revised February 2015)
Case

Jim Sharpe: Extrusion Technology, Inc. (Abridged)

By: H. Kent Bowen and Barbara Feinberg

Jim Sharpe, 10 years after receiving his MBA from Harvard and working for others, has finally become his own boss and 100% owner of manufacturer of aluminum extrusions. After 10 months of an unfunded search, he acquires the business in an LBO and prepares to face his... View Details

Educators

2023
Working Paper

Learning by Investing: Entrepreneurial Spillovers from Venture Capital

By: Josh Lerner, Jinlin Li and Tong Liu

This paper studies how investing in venture capital (VC) affects the entrepreneurial outcomes of individual limited partners (LPs). Using comprehensive administrative data on entrepreneurial activities and VC fundraising and investments in China, we first document that... View Details

Keywords: Partners and Partnerships; Entrepreneurship; Venture Capital; Investment; China

Erik Stafford joined the faculty at HBS in July 1999, where he has taught finance in the required and elective curricula of the MBA Program and in the CFA Investment Management Workshop.

Erik's research efforts focus on investment management, capital... View Details

Keywords: financial services

Jun 23 2022
Testimonial

Preparing for Future Generations

January 2011 (Revised June 2012)
Supplement

Joe Gifford in Tal Afar, Iraq (B)

By: Joseph Badaracco, Richard Burgess Jr., Robert Carpio III and William Wheeler

A Lieutenant leading a platoon in Iraq must make a complex ethical, military, and leadership decision: whether to risk his life and that of other soldiers to reenter a home rigged with an explosive and save three Iraqis. The (B) case describes the decision made and the... View Details

Keywords: Decisions; Decision Choices and Conditions; Crisis Management; Problems and Challenges; Iraq

Web

Contemporary Black Artists and Public Art | Baker Library | Bloomberg Center | Harvard Business School

Media Club, the Black Investment Club, and the African American Student Union; he is a two-time recipient of the Robert F. Greenhill Award for Outstanding Service to the HBS Community. McGee has extensive... View Details

Malcolm P. Baker

Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

His research is in the... View Details

Keywords: investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry

21 Jul 2021
Research & Ideas

What Does an ESG Score Really Say About a Company?

Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well... View Details

Keywords: by Kristen Senz

August 2001 (Revised May 2004)
Case

Maria Hernandez & Associates

By: William J. Bruns Jr.

This case presents the situation of an unemployed web page designer who starts a new consulting firm with personal savings and a family loan. Two months later, she is to report on operations to her father, using financial reports she must design and construct. View Details

Keywords: Financial Reporting; Accounting; Business Startups; Design; Borrowing and Debt; Service Industry

Educators