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All HBS Web
(3,861)
- People (3)
- News (375)
- Research (2,919)
- Events (25)
- Multimedia (16)
- Faculty Publications (2,223)
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
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Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 04 Sep 2020
- Blog Post
Advice from a Career Switcher: The Value of Informational Conversations with Alumni
mid-March, Adam accepted an offer to join Breakthrough Energy Ventures (BEV) as a Portfolio Greenhouse Gas Impact Analysis Intern; BEV invests in entrepreneurs building companies that can have a significant impact on climate change at...
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- Web
VBHCD Initiative - Institute For Strategy And Competitiveness
time-driven activity-based costing (TDABC) to measure costs over the full care cycle, and then identify cost savings while maintaining quality of care Facilitate process improvements identified through the TDABC analysis Develop...
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- Web
Building and Sustaining a Successful Enterprise Q4 - Course Catalog
will have a series of shorter written analysis exercises instead of a full research paper. Career Focus Leaders who aspire to run successful enterprises need to connect the dots tightly around their business model, their core technology...
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- 01 Oct 1998
- News
Beyond the Numbers
Robinson in 1986 as assistant controller for their international consumer businesses, including bank cards and retail banking. His first task, he recalls, was to "take a look around and advise my boss what his group should be doing differently." His in-depth financial...
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Eileen K. McCluskey
- 08 Jan 2016
- Research & Ideas
Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?
empirically demonstrated that a manager’s ability was a very important factor in converting player performance into team victories in baseball. But it wasn’t just team performance that was enhanced by managerial quality. “Kahn’s additional View Details
- 01 Sep 2009
- First Look
First Look: September 1
Working PapersWhat Should GAAP Look Like? A Survey and Economic Analysis Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive theory of GAAP under the assumption...
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Martha Lagace
- 24 Jun 2008
- First Look
First Look: June 24, 2008
Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness 18, nos. 1/2 (2008): 104-130 Abstract Purpose—The purpose of this paper is to provide an analysis of regional concentration patterns...
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Martha Lagace
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
managers’ contest, but the SEC does not allow exclusion, 21% go on to win shareholder or firm support suggesting that managers often seek to exclude legitimate shareholder interests from their proxy statements. Our analysis illuminates...
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Sean Silverthorne
- Web
Law, Management and Entrepreneurship - Course Catalog
advice and analysis into decision-ready advice managers can use. Course Content and Organization: Day 1: Overview of the Course Module 1: Contracts -- Basic & Complex Day 2: Contract Basics Day 3: What Does the Contract Say? What Does it...
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- 01 Dec 2012
- News
Alumni Book Briefs
Responsibility of Power by Edward B. Atkeson (AMP 64, 1972) (Rowman & Littlefield) Beyond Justice (a novel) by Allen Dark (MBA 1972) (CreateSpace) Gaia's Limits Kindle Edition by Rud Istvan (MBA 1974) (Eloquent Books) Patent Valuation: Improving Decision Making through...
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- 22 Feb 2000
- Research & Ideas
Social Capital Markets: Creating Value in the Nonprofit World
achieve social value." REDF recently hired a full-time financial analyst, formerlywith J.P. Morgan, to help build models for SROI. REDF also practices venture philanthropy through efforts such as targeted business analysis and...
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by Anne Kavanagh
- 28 May 2019
- News
Case Study: Building the Base
initial step in his quest to help readers—particularly millennials and Gen Zers—better understand how the news is spun. The company’s launch product is a free daily newsletter that aggregates headlines from both the left and the right, with View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
curriculum. In that exercise, designed to make managers more comfortable using personal computers and to help them recognize the changes technology would bring to their organizations, each participant was provided with a personal computer to use for View Details
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by Deborah Blagg; photo by David Zadig
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
of patent applications, on facilitating transactions in the market for ideas. Standard-Essential Patents Josh Lerner builds a framework for the analysis of standard-essential patents and suggests a policy reform. Playing Favorites: How...
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by Staff
- 29 Mar 2008
- Research & Ideas
Creativity, Entrepreneurship, and Organizations of the Future
conceptualizing the airplane as a collaborative, open-source innovation. Similarly encouraging was the fact that several levels of analysis (individual, team, organization, networks, society) are being examined. We were especially...
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by Teresa M. Amabile & Mukti Khaire
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
the viewers' emotional response with the help of eye-tracking technology combined with facial expression analysis software. Evoking surprise proved to be the most effective way of capturing attention, while evoking joy was the most...
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- 29 Aug 2006
- First Look
First Look: August 29, 2006
to wonder whether having shed much of her femininity will compromise her effectiveness as a leader. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406096 PublicationsFinding Lost Profits: An Equilibrium View Details
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Sean Silverthorne
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
implemented what we propose. Yet lean retailers like Home Depot and Wal-Mart already incorporate some SKU-level analysis in their own inventory decision making. Calculating SKU-level variation can be done on a simple spreadsheet, so...
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- 13 May 2013
- Blog Post
Alumni: Where are they now? Featuring Aaron…
sustaining a Human Resources function that brings value to the business. One of these values will come through better management and analysis of data that connect the human element to business results. It will not be an easy road,...
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