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  • May 2007 (Revised March 2010)
  • Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
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  • Research Summary

Macroeconomic management

By: Richard H.K. Vietor
Richard H. K. Vietor has been studying how national governments foster economic development and compete in a globalized economy. He has been researching these activities in ten countries, publishing the results first in 2007, in a book entitled How Countries... View Details

    Frank Nagle

    Frank Nagle is an assistant professor in the Strategy Unit at Harvard Business School. Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them - especially... View Details

    • 24 Jan 2013
    • News

    Q&A: Why U.S. Companies Fail to Innovate

    • 30 Jun 2017
    • News

    10 Business Books Every Freelancer Should Read In 2017

    • 28 Feb 2014
    • News

    Andrew Luck Visits Harvard Innovation Lab, Talks Future of Sports Innovation

    • 09 Nov 2016
    • Blog Post

    Learning from Classmates at HBS

    that I would meet incredible people from all around the world with experiences in a wide variety of industries. What I didn’t expect was how unique every one of my classmates' stories and perspectives would... View Details
    • 12 Feb 2015
    • Video

    Philanthropy 2.0: Investing with a Purpose

    • March 2011 (Revised September 2011)
    • Background Note

    Everyone and Everything is Online

    By: Stephen P. Bradley and Nancy Bartlett
    The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details
    Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
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    • January 2015 (Revised May 2018)
    • Case

    $19B 4 txt app WhatsApp...omg!

    By: David Collis, Ashley Hartman and Aakash Mehta
    In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details
    Keywords: WhatsApp; Facebook; Mobile Messaging; Social Network; Acquisitions; Value Added; Strategy Alignment; Monetization; Social Platforms; Technology; Strategy; Corporate Strategy; Acquisition; Communication Technology; Social and Collaborative Networks; Value Creation; Social Media; Applications and Software; Digital Platforms; Communications Industry; Information Technology Industry
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    • May 1, 2020
    • Article

    COVID-19’s Hard Lessons Might Prepare Business for Climate Change

    By: Joseph B. Lassiter III and Danielle Kost
    The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change.
    We asked faculty members affiliated with the Business and Environment Initiative at... View Details
    Keywords: COVID-19; Health Pandemics; Climate Change; Environmental Sustainability
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    • April 2021 (Revised December 2022)
    • Case

    Capitalism, Slavery, and Reparations

    By: Sophus A. Reinert and Cary Williams
    The birth of “Modern Economic Growth” constituted a watershed in human history, allowing societies to escape the Malthusian impasse and permanently raise living standards. While the new growth regime had lifted billions of people out of extreme poverty over the last... View Details
    Keywords: Reparations; Living Standards; Poverty; Social Issues; Economic Growth; Equality and Inequality; Globalized Economies and Regions; Human Needs
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    • 29 Jul 2021
    • Video

    International Perspective Series: Student Experience

    • February 2022 (Revised April 2024)
    • Case

    Aleph Farms: A New Culture of Meat

    By: Elie Ofek and Jeff Huizinga
    Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details
    Keywords: Innovation; Disruptive Innovation; Adoption; Go To Market Strategy; Industry Evolution; Food Industry; Environmental And Social Sustainability; Marketing Of Innovations; Brand Building; Capital Expenditures-equipment; Disruption; Green Technology; Environmental Sustainability; Food; Market Entry and Exit; Brands and Branding; Consumer Behavior; Competitive Strategy; Growth and Development Strategy; Food and Beverage Industry
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    • 28 Jun 2012
    • News

    Want to Build Engagement? Be Inclusive

    • 2017
    • Chapter

    Globalization in Historical Perspective

    By: Pankaj Ghemawat and Geoffrey Jones
    This chapter explores the role that firms have played over time in promoting international trade and investment. It takes a chronological perspective and is organized around a first wave of globalization from the mid-nineteenth century until the 1920s and a second wave... View Details
    Keywords: International Business; International Marketing; History; Marketing; Investment; Trade; Globalization
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    • 22 Aug 2010
    • News

    Income Inequality and Financial Crises

    • 24 Sep 2018
    • Blog Post

    Working to Keep Pirates At-Bay: My Summer in Cyber Security

    After spending three years working in consulting before coming to HBS, I knew I wanted to use my summer to expand beyond the world of Board of Directors advisory and multi-national company strategic planning... View Details
    Keywords: Entrepreneurship
    • September 2012
    • Case

    Natural Gas

    By: Rawi Abdelal and Sogomon Tarontsi
    In an overview of natural gas as a fossil fuel and traded commodity, the case describes various regional markets of natural gas, highlighting diversity of price formation mechanisms across and within those markets. Recent changes in the economics of unconventional... View Details
    Keywords: Markets; Strategy; Energy Sources; Energy Industry; Mining Industry
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    • 16 Sep 2020
    • Blog Post

    Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part

    heartbreaking events, watching alongside the rest of the world as Ahmaud Arbery, Christian Cooper, George Floyd, Breonna Taylor, and Tony McDade were targeted in public places... View Details
    Keywords: All Industries