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Show Results For
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All HBS Web
(3,329)
- People (17)
- News (849)
- Research (1,519)
- Events (15)
- Multimedia (33)
- Faculty Publications (569)
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
encourage the continued patronage of customers. They allow retailers to gather data on customer behavior in order to decipher trends, appropriately reward loyalty, and influence shopping behavior. Loyalty schemes take many forms; some of...
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- 31 Jul 2007
- First Look
First Look: July 31, 2007
constitutional test and encourage private investors in electric power, it was not clear that officials had fully understood the lessons of the recent disputes. Problems lay less in the legal framework than in lack of information about...
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Martha Lagace
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
order to slow the build-up of network effects around the first mover and ensure that the second mover's product begins to build up a critical mass. A number of smaller strategic elements converge to generate this window of opportunity, but I View Details
- 27 Jun 2005
- Research & Ideas
The Potential Downside of Win-Win
encourage readers to devote more time to finding the right products for their customers, creating the right bundle of goods and services, and developing innovations that improve the world, while perhaps spending less time figuring out how...
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by Max H. Bazerman
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
research can best help society by encouraging citizens to purchase products that will improve their own welfare. However, most researchers appear to have neglected consumers as even an indirect target audience for their work. By and...
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by Max H. Bazerman
- 22 Jan 2018
- News
The First Five Years: ‘30 Under 30’ Edition
ostensibly he taught us about entrepreneurship, Professor Ghosh explored difficult and personal topics with us in his classes, such as depression and failure in the framework of being a leader. He encouraged us to share our stories and...
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- 08 Sep 2021
- Blog Post
Building the Bridge from Nonprofit to VC with Joshua Mbanusi (MBA 2021)
offer front-line employees access to learning, coaching, and training that propels growth for individuals and their employers. While outside of the investing space, the business model is perfectly aligned with how Mbanusi wants to address social change and he was View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
that encourages innovation, problem-solving, and improvement. Yet, words were insufficient for describing and communicating such strategies. Statements such as "Delight the customer," "Offer superior service," or...
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by Robert S. Kaplan & David P. Norton
- 14 Mar 2017
- First Look
First Look at New Research, March 14
ranks. To support these efforts at effecting institutional change, Abe also has overseen rapid growth in daycare facilities for the children of working mothers and has worked intensively to encourage Japan's business associations to...
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Sean Silverthorne
- 24 Oct 2017
- Research & Ideas
Tax Reform is on the Front Burner Again. Here’s Why You Should Care
helping the environment or encouraged to drill for carbon-based fuels? How do we fund government programs such as health care and entitlements? How big should government be? "...it would be constructive to have a discussion about...
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by Sean Silverthorne
- Web
2018 Symposium - Race, Gender & Equity
in this area, and her work has been published in numerous peer-reviewed journals including Social Problems, Gender & Society, and American Behavioral Scientist. She is currently serving as President of Sociologists for Women in Society, a national organization that...
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- 01 Jul 2014
- First Look
First Look: July 1
structure shapes performance in problem-solving tasks. Problem solving, we argue, involves both search for information and search for solutions. Our results show that the effect of network clustering is opposite for these two important and complementary forms of...
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Carmen Nobel
- 19 Jun 2012
- First Look
First Look: June 19
available requests for tender, "crowd-sourcing," and volunteer experts to discover, expose, and encourage prosecution of corrupt dealings by the Russian government. These efforts made Navalny a cause célèbre in Western media and...
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Sean Silverthorne
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
into the business to the day the product departs the shipping dock. The researchers encouraged businesses to think of that order as the actual customer, and watched as they routed that person here and there among departments, perhaps...
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by Sarah Jane Johnston
- 22 Dec 2003
- Research & Ideas
How to Build a Better Board
their time by providing directors with better information. As we mention in the book, encourage directors to get out and do things between the meetings to learn more about the business. Provide them with interim reports about what's going...
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by Martha Lagace
- 06 Oct 2015
- First Look
October 6, 2015
evaluating financing alternatives. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315137-PDF-ENG Harvard Business School Case 715-029 Immigration Policy in Germany Germany's Chancellor Angela Merkel faced economic and moral pressure to View Details
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Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who markets the idea that if men...
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an...
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- 06 Sep 2011
- Research & Ideas
The Power of Leadership Groups for Staying on Track
alike—have been uniformly positive. Many describe their experience as transformative. True North Groups have also been adopted by several other academic institutions. One MBA participant describes her True North Group as "one of my best experiences of my education. It...
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by Bill George
- 18 Dec 2012
- First Look
First Look: December 18
relationships when it instead primarily encourages newcomers to express their personal identities. In a field experiment carried out in a large business process outsourcing company, we found that initial socialization focused on personal...
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Carmen Nobel