Publications

June 2006 (Revised January 2007)
Case

e-Types A/S

A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they... View Details

Keywords: Business Model; Mission and Purpose; Value Creation; Creativity

01 Dec 2018
News

In My Humble Opinion: Growth Investor

Cedric Bobo (MBA 2004) was bitten by the business bug at the age of eight, when he visited his mother, who was a secretary at FedEx’s Memphis office. “I was drawn to the creative, all-hands-on-deck energy of the place,” he says. “In 1983,... View Details

Keywords: Julia Hanna

04 Oct 2016
Blog Post

The Peek Weekend Stem Cohort Experience

how Alibaba’s Taobao got started as a B2B platform, or what Uber’s highly profitable business model was, or that the now very popular Swiss watches were seriously struggling for a while until Jean-Claude... View Details

29 Aug 2017
Blog Post

3 Insights from My First Year at HBS

It’s hard to believe how quickly a year can fly by. When I first started my RC year at Harvard Business School, I grossly underestimated the advice, "business school is a constant struggle to balance your social life, academics, and... View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

centers into more nimble operations that can sustain its renewed brands far into the 21st Century. Nancy F. Koehn, James E. Robison Professor Of Business Administration: General Motors was formed in 1908, the same year Henry Ford brought... View Details

Keywords: by Staff; Auto

Web

The 20th Century Zeitgeist - Leadership

door for conglomerate business model Influence: Medium-High 70 1970 s 19 Deregulation of oil and airline industries New energy policies and programs Stagflation cripples economy Environmental protection... View Details

30 Nov 2007
What Do You Think?

What Is Management’s Role in Innovation?

Summing Up Can creativity and innovation be managed? Judging from responses to questions posed by practitioner panelists at a recent colloquium on "Creativity, Entrepreneurship, and Organizations of the Future" at Harvard View Details

Keywords: by Jim Heskett

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

is an essential skill, and where the science of negotiation is headed. Negotiation is a core competence for life, "not merely an important skill to be wheeled out for special occasions," they argue. James K. Sebenius is the Gordon Donaldson Professor of View Details

Keywords: by Martha Lagace

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

Anne-Marie Schoonbeek (MBA 2017) and Heleen van Poecke (MBA 2017), grew up in small towns in the Netherlands fifteen minutes apart from one another. Yet in all those years, their paths never crossed. Instead, over 3,000 miles away from home, Harvard View Details

October 29, 2020
Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis

What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details

Keywords: Brands and Branding; Business Model; Adaptation; Framework

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February 2024
Supplement

Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo

04 Apr 2023
Blog Post

Maersk’s Journey to Decarbonize Shipping

presenting a model of a Port. Image source: Sam Deutsch We closed out our trip with a visit to the Maersk museum, which highlights the company’s history and values. Maersk’s company historian (yes, that’s a real job!) gave us a guided... View Details

09 Feb 2021
News

Investing in Entrepreneurship

honor of Peter O. Crisp. Thomas R. Eisenmann, the Howard H. Stevenson Professor of Business Administration, who was recently appointed faculty chair, will be the first to hold the title of Peter O. Crisp Faculty Chair, Harvard Innovation... View Details

Keywords: Susan Young

12 Feb 2007
Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

In a Harvard Business School classroom, students in the Dynamic Markets class may have one minute to make a decision in a pressure cooker one called "the most stress I've experienced in ten years." It's margin call time in a... View Details

Keywords: by Julia Hanna; Financial Services; Education

18 Nov 2002
Research & Ideas

Enterprising Women—a History

illustrating that women have not only been significant consumers in the American economy but producers as well. Drachman is the author of the book Enterprising Women: 250 Years of American Business that accompanies the exhibit.... View Details

Keywords: by Laura Linard

July 2024
Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer

Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details

October 2023
Case

Leading Transformation at IHCL

By: Krishna G. Palepu, V.G. Narayanan and Malini Sen

In November 2017, Puneet Chhatwal, took charge as MD and CEO of IHCL, popularly referred to as the Taj Hotels. Despite being India’s largest hospitality company by market capitalization and respected for its values and service, IHCL had made losses for the last seven... View Details

Keywords: Turn Around Management; Hospitality Industry; Brand Management; Financial Strategy; Business Model; Restructuring; Asset Management; Leadership Style; Crisis Management; Brands and Branding; Product Positioning; Segmentation; Asia; India