Publications

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

03 Nov 2018
News

Facing iPhone Troubles, Apple Tries to Change the Story

November 1987 (Revised March 1988)
Case

Searching for Trade Remedies: The U.S. Machine Tool Industry--1983

By: David B. Yoffie

In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details

Keywords: Economic Slowdown and Stagnation; Machinery and Machining; Government and Politics; Law; Production; Business and Government Relations; Competition; Manufacturing Industry; Japan; Germany; United States

Find at Harvard

April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Food and Beverage Industry

November 2018 (Revised May 2019)
Case

Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred

With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,... View Details

Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

had an international presence in the world economy. “U.S. Steel was a giant—or a monster, depending on one’s perspective,” B. Mark Smith writes in Toward Rational Exuberance: The Evolution of View Details

04 Feb 2022
News

Professor Sunil Gupta: Framework

01 Sep 2009
News

Letters to the Editor

Marshall-ing the Facts with Marty While reading the remembrance of Professor Martin Marshall in the June Bulletin, I recalled a humorous but “typically Marty” happening that I... View Details

01 Jun 2000
News

The Business of Biotech

the physiological state of the human body. A much better method is to get information about the DNA, RNA, and proteins. Understanding that... View Details

Keywords: Julia Hanna

21 Dec 2018
News

Bridging the Gap

education. It was absolutely the case for me—the sort of difference between how I approached my undergrad experience and how I approached graduate school, was the opportunity... View Details

Keywords: Educational Support Services; Educational Services

01 Apr 1997
News

Learning from the Past

case study, as relevant today as it was then, of society breaking down under the brutalizing effects of war. For many subjects, from history to philosophy, from ethics to aesthetics, our intellectual... View Details

Keywords: James E. Aisner

26 Aug 2016
News

Connecting with the Past

storeroom.” At HBS, Diamond remembers studying cases with professors Thomas Raymond and C. Roland Christensen, who made learning “both fun and stimulating.” One of the lessons that helped him in business and... View Details

Keywords: Jill Radsken

January 2003 (Revised October 2003)
Case

Satera Team at Imatron Systems, Inc. (A), The

By: Teresa M. Amabile and Elizabeth Schatzel

Escalating conflict has erupted within the Satera product development team, resulting from the conflicting cognitive styles of the two senior mechanical engineers. The conflict has taken a toll on both project progress and team morale, endangering one of the most... View Details

Keywords: Decision Making; Entrepreneurship; Human Resources; Management; Business or Company Management; Groups and Teams; Medical Devices and Supplies Industry

29 Jan 2007
Research & Ideas

The Business Press Is a Watchdog that Bites

work. Martha Lagace: Why study the press? Why is it important to understand its role? Gregory Miller: I first ran across this question in the classroom when I was teaching View Details

Keywords: by Martha Lagace; Journalism & News; Publishing

May 1986 (Revised January 1989)
Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details

Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

uncertainty and risk. Making a compelling case for digital transformation—one that supports a vision co-created with stakeholders—helps keep people committed to doing the hard work demanded for success. [div... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

May 2020
Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details

Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Food and Beverage Industry; United States

2017
Working Paper

Peer Effects on the United States Supreme Court

By: Matthew Lilley, Richard Holden and Michael Keane

Using data on essentially every US Supreme Court decision since 1946, we estimate a model of peer effects on the Court. We consider both the impact of justice ideology and justice votes on the votes of their peers. To identify these peer effects we use two instruments.... View Details

Keywords: Supreme Court; Peer Effects; Voting Behavior; Legal System; Courts and Trials; Voting; Behavior