planning - Publications - Faculty & Research

10 Oct 2012
News

Building Innovation into the Business Plan

25 Oct 2009
News

Oakley plans line of $4,000 sunglasses

14 Dec 2013
News

IT Start-Up Eases Health Plan Hiccups

October 2001 (Revised November 2005)
Case

eBay, Inc.: Stock Option Plans (A)

The footnote disclosure for eBay, Inc. in 2000 indicates that if the company had accounted for employee stock options under the fair value method, its reported profit of $48 million would have been a loss of $91 million. The protagonist is a prospective member of the... View Details

Keywords: Corporate Disclosure; Stock Options; Financial Reporting

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September 2001
Background Note

Assessing Your Organization's Crisis Response Plans

Organizations inevitably face crises, but few are well prepared to deal with them. This note summarizes the findings of research and experience about what it takes to respond effectively in crisis situations. Provides principles to guide crisis response planning,... View Details

Keywords: Organizations; Crisis Management

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winter 2006
Article

Allocating Shareholder Capital to Pension Plans

By: Robert C. Merton

Keywords: Capital; Resource Allocation; Business and Shareholder Relations; Compensation and Benefits

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February 1998
Case

Planned Parenthood Federation of America (C)

By: V. Kasturi Rangan and Elaine V. Backman

Describes the series of events and processes that led to the formulation of a reinvention plan. View Details

Keywords: Change Management; Nonprofit Organizations

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August 1983
Case

CIBA-GEIGY Pharmaceuticals Division: Multinational Strategic Planning

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March 1982 (Revised April 1989)
Background Note

Industrial Market Selection and Product Planning

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April 1980
Background Note

Sturdivant Electric Corp.: An Action Plan

By: John J. Gabarro

Keywords: Electronics Industry

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March 1990
Case

Excerpt from China: Central Economic Planning

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12 May 2011
News

A Game Plan in Trying Times

Keywords: yoga; Clothing and Clothing Accessories Stores; Retail Trade

Web

Developing the Plan - Advancing Racial Equity

Action Plan Developing the Plan One-Year Action Plan Update Re: Srikant Datar, Terrill Drake, Jan Hammond & Brian Kenny 23 SEP 2021 Dean Srikant Datar discusses the School’s... View Details

Editorial

Why CEOs Should Share Their Long-Term Plans with Investors

By: Christina Rehnberg, George Serafeim and Brian Tomlinson

Rather than requiring less short-term information, the key to combating short-termism is to encourage companies to share more information about their long-term plans. Analysis of companies that have done so suggests that long-term plans are not mere marketing... View Details

Keywords: CEO; Investor Relations; Disclosure; Long-term Growth; Investing; Business and Shareholder Relations; Strategy; Corporate Disclosure

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March 1981 (Revised November 1984)
Background Note

Market Selection and Direction: Role of Product Portfolio Planning

Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business... View Details

Keywords: Product Marketing

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