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Show Results For
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All HBS Web
(1,576)
- People (3)
- News (428)
- Research (490)
- Events (5)
- Multimedia (30)
- Faculty Publications (147)
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- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
predictive and prescriptive analytics can be combined to develop a tactical decision-making tool that makes a big impact on the bottom line. For details about the research and the successful machine learning tool, see the paper “Analytics...
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- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
A good way to build a large base of users is to offer something valuable for free. That's been the strategy so far behind Codeacademy. In just a few short years since its inception in 2011, the company has grown into one of the world's largest View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
platform that connects pet owners with pet sitters and dog walkers; Rob Infantino, CEO and founder of OpenBay, which connects car owners with repair shops; Elsa Sze, founder and CEO of Agora, which facilitates online town hall meetings...
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- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little luxuries...
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
reimagined what it looks like in the online world, Anand said. HBX opted for active, edge-of-the-seat learning by including short video lectures and cases mapped out through videos in which people describe...
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- 23 Dec 2014
- Research & Ideas
The Founder of Modern Venture Capital
students. He realized his dream of establishing the first Master of Business Administration program in Europe by helping establish the European Institute of Business Administration. Doriot learned the art of bringing science and industry...
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- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own...
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- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of...
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- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
even seven figures because their expertise is just so valuable.” What does a digitization/tech economist do every day? Problems they work on include: Online advertising design. Advertising inventory on search engines is often sold via...
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- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
technological innovation. “The question is with 50 million public school students in America, how can you provide a more individualized learning experience?” "If you go to the smallest mom-and-pop restaurant, you'll find a...
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- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
period—and so did in-store sales as well as sales of jigsaw puzzles and walkie-talkies. It’s not clear what we learn from panic buying. So let’s look at what was happening online before the virus of 2020....
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by Frank V. Cespedes
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
slides through remote Wyoming. Source: Kevin Dooley Second, citizens are generating what Luca calls “digital exhaust,” data generated online as part of their daily activities, which could be captured by cities to give clues into their...
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- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This person was often viewed as autonomous; confident enough to act independently and create his or...
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by Carmen Nobel
- 06 Mar 2007
- First Look
First Look: March 6, 2007
designed to enhance safety and effectiveness had the unintended effect of changing how men enacted their masculine identities at work. Interview and participant observation data show that the major reorientation was away from seeking to garner masculinity credentials...
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Martha Lagace
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of measurement bias on three common price...
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Sean Silverthorne
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
special steps to learn affiliates' practices—perhaps through more detailed inquiries on affiliate intake questionnaires, online discussion forums to share information with counterparts, or extra effort to...
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- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a...
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- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
have an experience and learn about products, but now that can be decoupled from the act of taking possession of a product because there are better and cheaper ways of doing that. Malls are going to increasingly transform into places for...
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- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
sites themselves make it more difficult than it needs to be. To the rescue: Virtual Dates, an online ice-breaker from Jeana Frost of Boston University, Michael Norton of HBS, and Dan Ariely of MIT. Lessons Not View Details
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by Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to...
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Sean Silverthorne