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  • Web

Events - Creating Emerging Markets

Latin America. Feb 13 13-14 FEB 2017 Mumbai, India Creating Emerging Markets: Lessons from History The Harvard Business School Creating Emerging Markets project (CEM), in collaboration with the HBS India View Details
  • TeachingInterests

Marketing Models Doctoral Seminar

This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details

  • 2021
  • Working Paper

Regulatory Approval and Expanded Market Size

By: Benjamin Berger, Amitabh Chandra and Craig Garthwaite
Regulatory review of new medicines is often viewed as a hindrance to innovation by increasing the hurdle to bring products to market. However, a more complete accounting of regulation must also account for its potential market expanding effects through quality... View Details
Keywords: New Medicines; Regulatory Approval; Health Care and Treatment; Research and Development; Governing Rules, Regulations, and Reforms; Markets; Expansion; Pharmaceutical Industry
Related
  • 23 Mar 2021
  • News

Four HBS Doctoral Candidates Receive Research Awards

  • Web

Initiatives & Projects - Faculty & Research

Research Initiatives & Projects Throughout the School’s history, a hallmark of HBS faculty research has been its power in practice. Increasingly, this impact extends beyond the management of firms to the... View Details
  • Fast Answer

Real estate: emerging markets

Where should I begin my research on real estate in frontier and emerging markets? Research Topics Suggested Resources Overviews ABI/ProQuest
Find articles and reports using keywords specific to your... View Details
  • 06 Mar 2008
  • News

Marketing Can Serve Citizens as Well as Consumers

  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details
Keywords: Dina Gerdeman
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

January 2019 Perspectives on Psychological Science Educating Leaders Who Make a Difference in the World By: Amabile, Teresa M. Abstract— No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55580 January 2019 Journal of Peace View Details
Keywords: Dina Gerdeman
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
Related
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 18 Jul 2023
  • Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
Related
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to create codes of fair competition... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

emergence of political economy and the project of creating market societies. By reconstructing ideas in their historical contexts, I address motivations and contingencies at the very foundations of modernity. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • 10 Jun 2010
  • Working Paper Summaries

Corporate Governance and Internal Capital Markets

Keywords: by Zacharias Sautner & Belén Villalonga
  • October 1987 (Revised November 1994)
  • Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
Related
  • 08 Aug 2013
  • News

Cause Marketing Gets Personal

and accuracy and making screening more accessible to poor and under-served groups. Our efforts started a movement that vastly escalated breast cancer research funding, and gave patients and survivors a permanent voice in medical decision... View Details
Keywords: Jill Radsken; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

August 2018 Negotiation and Conflict Management Research Raiffa Transformed the Field of Negotiation—and Me By: Bazerman, Max Abstract—Howard Raiffa was a role model, friend, and inspiration. He transformed the field of negotiation, and... View Details
Keywords: by Sean Silverthorne
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief View Details
Keywords: by Carmen Nobel; Education
  • 02 Jan 2018
  • Research & Ideas

The Most Popular Stories and Research Papers of 2017

Credit: iStockPhoto No surprise: Race and gender were prime topics of interest for Harvard Business School Working Knowledge readers in 2017. Also popular were articles about research that gave us greater understanding about how leaders... View Details
Keywords: by Sean Silverthorne