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-
All HBS Web
(4,393)
- People (13)
- News (878)
- Research (2,445)
- Events (10)
- Multimedia (6)
- Faculty Publications (1,398)
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- February 2010
- Case
Applied Research Technologies, Inc.: Global Innovation's Challenges
By: Christopher A. Bartlett and Heather Beckham
Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration...
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Keywords:
Management Style;
Managerial Roles;
Management Practices and Processes;
Reputation;
Organizational Culture;
Innovation and Management;
Competitive Advantage;
Entrepreneurship;
Management Systems;
Cross-Cultural and Cross-Border Issues;
Technology Industry
Bartlett, Christopher A., and Heather Beckham. "Applied Research Technologies, Inc.: Global Innovation's Challenges." Harvard Business School Brief Case 104-168, February 2010.
- 2013
- Chapter
Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story
By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers....
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Keywords:
Consumer Behavior;
Brands;
Brand Positioning;
Brand Equity;
Brand Management;
Advertising Campaigns;
Customer Focus and Relationships;
Marketing;
Brands and Branding;
Marketing Strategy;
Auto Industry;
Consumer Products Industry
Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
- September 1989 (Revised June 1990)
- Background Note
Challenge of Change, The: Note
Describes the major challenges associated with managing change. Highlights the focus for change, the different degrees and types of change, when change is to be introduced, what factors enable that introduction, and what reactions change evokes. Underscores the...
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Keywords:
Change Management
Jick, Todd D. "Challenge of Change, The: Note." Harvard Business School Background Note 490-016, September 1989. (Revised June 1990.)
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize...
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Keywords:
Quantitative Analysis;
Tools;
Customer Lifetime Value;
Customer Defection;
CRM;
Customer Relationship Management;
Marketing;
Marketing Strategy;
Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
- February 1999 (Revised June 2000)
- Case
Alexander Bandelli (A)
By: Thomas J. DeLong and Catherine M. Conneely
Alexander Bandelli has the opportunity to redefine the way real estate business is done in the Northeast region. He has just joined Ronsini and Fitch and has been asked by senior management to move to a client focus rather than the older, traditional transaction focus....
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Keywords:
Change Management;
Customer Focus and Relationships;
Management Teams;
Real Estate Industry;
Northeastern United States
DeLong, Thomas J., and Catherine M. Conneely. "Alexander Bandelli (A)." Harvard Business School Case 899-146, February 1999. (Revised June 2000.)
- Teaching Interest
Overview
By: Rob Markey
Managing Service Operations - MBA Elective Curriculum
World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course... View Details
Keywords:
Customer Lifetime Value;
Customer Centric Initiative;
Customer Engagement;
Service Management;
Service Profit Chain;
Service Design;
Service Models;
Service Excellence;
Customer Focus and Relationships;
Customer Satisfaction;
Customer Value and Value Chain;
Service Delivery;
Service Operations
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by...
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- 20 Oct 2008
- Research & Ideas
The Seven Things That Surprise New CEOs
connected to the company. Implications For Ceo Leadership Taken together, the seven surprises carry some important and subtle implications for how a new CEO should define his job. First, the CEO must learn to manage organizational context...
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- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's...
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Keywords:
Brands;
Brand Building;
Brand Equity;
Brand Management;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Gender;
Identity;
Customer Focus and Relationships;
Auto Industry;
Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- 2009
- Working Paper
Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting
By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman
Goal setting is one of the most replicated and influential paradigms in the management literature. Hundreds of studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and...
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Keywords:
Goals and Objectives;
Management Practices and Processes;
Organizational Culture;
Performance Improvement;
Behavior;
Motivation and Incentives
Ordonez, Lisa D., Maurice E. Schweitzer, Adam D. Galinsky, and Max H. Bazerman. "Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting." Harvard Business School Working Paper, No. 09-083, January 2009.
- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
landscape is bitterly divided and the COVID-19 pandemic has shaken the economy and led to widespread job losses globally, a corporate focus on trust may be more important than ever, Sucher says. She has studied corporate trust for two...
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Keywords:
by Lane Lambert
- October 1984
- Case
NIKE (F): The Apparel Division
Deals with challenges confronting a new divisional manager of Nike's apparel division, David Chang. The teaching plan would focus on a diagnosis of the division's current strategy and what future strategic moves might be considered.
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Keywords:
Strategic Planning;
Business Divisions;
Management Teams;
Business Strategy;
Apparel and Accessories Industry;
Sports Industry
Christensen, C. Roland. "NIKE (F): The Apparel Division." Harvard Business School Case 385-039, October 1984.
- Research Summary
Overview
My research lies at the intersection of strategic management and international business, with a focus on how firms’ heterogeneous national environments affect competition, corporate strategy, and firm performance.
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- June 2012
- Case
Aman Resorts (Abridged)
By: Eugene Soltes and Aldo Sesia
This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's...
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Keywords:
Global Business;
Management Skills;
Performance Appraisals;
Customer Service;
Incentives;
Hospitality;
Globalized Firms and Management;
Business Model;
Employees;
Service Delivery;
Customer Focus and Relationships;
Business Strategy;
Accommodations Industry
Soltes, Eugene, and Aldo Sesia. "Aman Resorts (Abridged)." Harvard Business School Case 112-100, June 2012.
- April 2005 (Revised January 2006)
- Case
Protege Partners: The Capacity Challenge
In February 2005, Jeffrey Tarrant (HBS '85) and Ted Seides (HBS '99) considered their strategy for Protege Partners, founded in July 2002 as a fund of hedge funds (FOHF) specializing in small hedge funds. Protege's assets under management had grown to $1.1 billion, and...
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Keywords:
Organizational Change and Adaptation;
Business Growth and Maturation;
Investment Funds;
Financial Services Industry
Cohen, Randolph B., and Brian DeLacey. "Protege Partners: The Capacity Challenge." Harvard Business School Case 205-100, April 2005. (Revised January 2006.)
- August 1984 (Revised March 1989)
- Background Note
Direct, Personal Leadership
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Argues that to be effective leaders, general managers must focus on substance, not process, and aggressively combat the forces that can lead to the politicization of the organization. Examines the leader's direct role in setting and communicating goals, managing the...
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Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Direct, Personal Leadership." Harvard Business School Background Note 385-107, August 1984. (Revised March 1989.)
- November 2011 (Revised August 2012)
- Background Note
Customer Discovery and Validation for Entrepreneurs
By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank
Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to...
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Cespedes, Frank V., Thomas Eisenmann, and Steven G. Blank. "Customer Discovery and Validation for Entrepreneurs." Harvard Business School Background Note 812-097, November 2011. (Revised August 2012.)
- November 1994 (Revised May 1998)
- Background Note
Strategic Sales Management: A Boardroom Issue
By: Benson P. Shapiro, Stephen X. Doyle and Adrian J. Slywotsky
Explains why sales management has become an increasingly important and complex topic for top managers. Demonstrates the financial impact of a superior salesforce and then describes a way to gain superiority. The focus is on a salesforce that is responsive to customer...
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Shapiro, Benson P., Stephen X. Doyle, and Adrian J. Slywotsky. "Strategic Sales Management: A Boardroom Issue." Harvard Business School Background Note 595-018, November 1994. (Revised May 1998.)