Publications

October 1989 (Revised June 1991)
Teaching Note

General Electric: Valley Forge (A)--(H), Teaching Note

By: Robert L. Simons

Teaching Note for (1-189-009--013), (1-189-015), and (1-189-016). View Details

Keywords: Consumer Products Industry; Manufacturing Industry; Pennsylvania

June 1998
Supplement

MBA Integrative Exercise: General Management, April 1998

By: Carin-Isabel Knoop

Drummond Paris, Regional Pharma Head, Asia/Pacific Novartis AG, discusses the company situation in Indonesia: joint ventures, budget, keeping track, and the prognosis for the future. View Details

Keywords: Business or Company Management; Joint Ventures; Forecasting and Prediction; Pharmaceutical Industry; Indonesia

February 1997 (Revised June 1999)
Teaching Note

Massachusetts General Hospital: CABG Surgery (A) TN

By: Steven C. Wheelwright

Teaching Note for (9-696-015). View Details

Keywords: Pharmaceutical Industry; Health Industry; Massachusetts

November 1992 (Revised November 1992)
Teaching Note

IBM: Assistant General Manager of Marketing TN

By: Frank V. Cespedes

Keywords: Marketing; Information Technology Industry

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States

Educators

September 1985
Case

General Foods Corp.: The Product Management System

By: John A. Quelch

April 1982 (Revised January 1983)
Case

General Electric Co.: The Role of Staff--1982

November 1986 (Revised January 1988)
Case

General Electric Exports: Financing Trade with China

By: David B. Yoffie

Keywords: Trade; Finance; China

July 2017
Teaching Note

Match Next: Next Generation Middle School?

By: John J-H Kim

Teaching Note for HBS No. 316-138. View Details

September 1982 (Revised February 1988)
Case

Rio Bravo Electricos, General Motors Corp.

By: Roy D. Shapiro

Keywords: Auto Industry

February 1990
Teaching Note

General Electric: Customer Service, Teaching Note

By: Frank V. Cespedes

Keywords: Customers; Electronics Industry

December 1980 (Revised April 1981)
Case

General Electric Co.: Appliance Division Advertising

By: Stephen A. Greyser

Keywords: Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry

October 1988
Teaching Note

General Electric Trading Co.--1985, Teaching Note

By: David B. Yoffie

February 1988
Teaching Note

General Electric: Strategic Position--1981, Teaching Note

By: Francis Aguilar

Teaching Note for (9-381-174). View Details

June 1986
Teaching Note

General Electric: Strategic Position--1981, Teaching Note

By: W. Earl Sasser

Teaching Note for (9-381-174). View Details

2024
Working Paper

Global Evidence on Gender Gaps and Generative AI

By: Nicholas G. Otis, Solène Delecourt, Katelynn Cranney and Rembrand Koning

Generative AI has the potential to transform productivity and reduce inequality, but only if used broadly. In this paper, we show that recently identified gender gaps in AI use are nearly universal. Synthesizing evidence from 16 studies that surveyed 100,000... View Details

Keywords: AI and Machine Learning; Gender; Equality and Inequality; Technology Adoption; Behavior

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May 2024
Article

The Health Risks of Generative AI-Based Wellness Apps

By: Julian De Freitas and G. Cohen

Artifcial intelligence (AI)-enabled chatbots are increasingly being used to help people manage their mental health. Chatbots for mental health and particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’. Indeed, most generative AI-powered... View Details

Keywords: AI and Machine Learning; Well-being; Governing Rules, Regulations, and Reforms; Applications and Software

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2021
Chapter

Generating Social Entrepreneurship Knowledge: International Research Collaboration on a Hemispheric Level

By: James E. Austin, Gabriel Berger, Rosa Amelia González, Roberto Gutiérrez, Iván D. Lobo and Alfred Vernis

Provide insights on how social entrepreneurship (SE) knowledge can be more effectively generated by universities through the entrepreneurial creation and effective management of a knowledge network centered on international collaborative research; illuminate how one... View Details

Keywords: Social Entrepreneurship; Knowledge; Networks; Collaborative Innovation and Invention; Global Range

July 2022
Case

General Mills: Responding to the Killing of George Floyd (A)

By: Debora L. Spar and Alicia Dadlani

Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details

Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Food and Beverage Industry; Minneapolis; Minnesota; United States

Educators