Publications
Publications
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(3,488)
- Faculty Publications (708)
- March 2017
- Supplement
Mobileye: The Future of Driverless Cars
By: David B. Yoffie
This video is a supplement to the Mobileye case. The co-founder, Chairman, and CTO, Amnon Shashua, discussed how Mobileye tries to create a sustainable advantage; how it prices its products; whether it should collaborate or not with Google; and how much of its... View Details
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details
- March 2017
- Case
Intellectual Ambition at Harvard Business School: Elton Mayo and Fritz Roethlisberger
By: Jan W. Rivkin and Amram Migdal
This case, set in the 1920s and 1930s, discusses the contributions of Harvard Business School (HBS) Professors Elton Mayo and Fritz Roethlisberger to management research and to the Human Relations Movement in management scholarship. The case focuses on their research... View Details
Keywords: Education; Business Education; Curriculum and Courses; Executive Education; Higher Education; Interdisciplinary Studies; Learning; History; Business History; Human Resources; Employees; Employee Relationship Management; Management; Management Analysis, Tools, and Techniques; Organizations; Practice; Relationships; Groups and Teams; Labor and Management Relations; Rank and Position; Research; Social Psychology; Attitudes; Behavior; Emotions; Motivation and Incentives; Power and Influence; Social and Collaborative Networks; Status and Position; Trust; Society; Social Issues; Theory; Education Industry; United States; Massachusetts; Illinois
- March 2017
- Case
SEAS and HBS in Allston
By: Thomas R. Eisenmann and Kerry Herman
The case describes opportunities for and barriers to collaboration between the Harvard School of Engineering and Applied Sciences (SEAS) and Harvard Business School as SEAS prepares to move two-thirds of its faculty and classes to a new campus in Allston, 1.5 miles... View Details
- 2017
- Case
Uncommon Schools (A): A Network of Networks
By: John J-H Kim and Sarah McAra
In 2013, Brett Peiser, CEO of the charter school management organization (CMO) Uncommon Schools, is reassessing the nonprofit’s strategy. For nearly 10 years, Uncommon had fulfilled its mission to bring high-quality education to students in low-income, urban areas... View Details
- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
- February 2017
- Module Note
Leading Global Teams
By: Tsedal Neeley
This module aims to help students become effective leaders and members of global teams that must work together across national boundaries and toward a common goal. Students will learn to diagnose the challenges that global teams often face as well as strategies that... View Details
- 2017
- Working Paper
Cooperative Strategic Games
By: Elon Kohlberg and Abraham Neyman
We examine a solution concept, called the “value," for n-person strategic games. In applications, the value provides an a-priori assessment of the monetary worth of a player's position in a strategic game, comprising not only the player's contribution to the total... View Details
Keywords: Game Theory
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
- January 2017
- Supplement
Q&A: Ghislain de Charentenay, Sanford C. Bernstein Director of Research, Asia
By: Linda A. Hill and Allison J. Wigen
In this video supplement to the HBS case series "Sanford C. Bernstein Goes to Asia," case protagonist Ghislain de Charentenay recalls his leadership priorities and challenges upon being appointed director of research in Asia. View Details
Keywords: Talent Management; Sell-side Analysts; Organizational Behavior; Leadership And Managing People; Leadership, Personal Strategy ＆ Style; Leadership Style; Asia; Hong Kong; Collaboration; Leadership; Organizational Culture; Talent and Talent Management; Financial Services Industry; Asia; Hong Kong
- 2017
- Simulation
Global Collaboration Simulation: Tip of the Iceberg
By: Tsedal Neeley
This online simulation teaches students about the difficulties in cross-cultural communication and managing global teams. Communicating via chat, teams of 4 or 5 students race against the clock to prepare a VC presentation. Students are assigned the role of a native... View Details
- 2017
- Teaching Note
Global Collaboration Simulation: Tip of the Iceberg
By: Tsedal Neeley
This Teaching Note reproduces the communication dynamics that occur during global collaborations, in which diverse work teams interact in the commonly used English business language or lingua franca. View Details
- December 2016
- Background Note
Reaching Beyond Your Organization: Empowering Innovation
By: William R. Kerr
Forward-thinking established companies utilize new routes for external innovation with start-ups and crowds. The reading reviews strategic partnerships, strategic investments, strategic acquisitions, and crowd-based collaborations. Case examples include Google, SK... View Details
- December 2016
- Background Note
Cross-sector Collaborations for Shared Prosperity
By: Jan Rivkin
In cities and towns across America, leaders in local governments, businesses, nonprofits, educational institutions, faith-based organizations, labor unions, and other organizations are coming together in new ways to help their communities prosper. Why are such... View Details
- December 2016 (Revised April 2017)
- Case
BASF: Co-Creating Innovation (A)
By: V. Kasturi Rangan, Emilie Billaud and Vincent Dessain
In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already... View Details
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
- Article
Online Community as Space for Knowledge Flows
By: Samer Faraj, Georg von Krogh, Eric Monteiro and Karim R. Lakhani
Online communities frequently create significant economic and relational value for community participants and beyond. It is widely accepted that the underlying source of such value is the collective flow of knowledge among community participants. We distinguish the... View Details
- December 2016
- Article
Social Network Utilization and the Impact of Academic Research in Marketing
By: Stav Rosenzweig, Amir Grinstein and Elie Ofek
The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details
- November 2016 (Revised December 2017)
- Case
Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together
By: Boris Groysberg and Katherine Connolly Baden
Cameron (Cam) Barker, founder and CEO of Blake Sports Apparel and Switch Activewear, manufacturers and distributers of sports apparel and accessories, was facing a challenge with his executive team. Their inability to work together on seemingly simple issues was a... View Details
- Article
Managing Perceptions of Distress at Work: Reframing Emotion as Passion
By: Elizabeth Baily Wolf, Jooa Julia Lee, Sunita Sah and Alison Wood Brooks
Expressing distress at work can have negative consequences for employees: observers perceive employees who express distress as less competent than employees who do not. Across five experiments, we explore how reframing a socially inappropriate emotional expression... View Details