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All HBS Web
(3,415)
- People (1)
- News (1,030)
- Research (2,041)
- Events (7)
- Multimedia (50)
- Faculty Publications (982)
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than...
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Keywords:
Decision Choices and Conditions;
Information Management;
Demand and Consumers;
Research;
Internet and the Web;
Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- 19 Dec 2011
- Research & Ideas
Climbing the Great Wall of Trust
partners from other cultures. Even more important, however, was the influence of cognitive from-the-head trust. Far from being a cool, rational appraisal of a partner's ability, it was highly influenced by "trust from the heart"...
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by Michael Blanding
- 16 Apr 2012
- Research & Ideas
The Inner Workings of Corporate Headquarters
Physicists tell us entropy is the natural state of the world, and that law seems especially true in today's multidivisional company. "When you create organizational subunits of any form, they'll have a tendency to focus internally on their own things," says...
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by Michael Blanding
- 09 Sep 2016
- News
Airbnb Adopts Rules to Fight Discrimination by Its Hosts
- 08 Jun 2021
- Research & Ideas
Tell Me What to Do: When Bad News Is a Big Relief
work-related perceptions, too, the researchers say. For instance, a candidate who applies for two jobs might privately wish to get rejected by one rather than have to choose between two options, notes Barasz, a former assistant professor...
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by Michael Blanding
- 28 Jul 2011
- Working Paper Summaries
The Three Foundations of a Great Life, Great Leadership, and a Great Organization
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by Michael C. Jensen
- 22 Oct 2019
- Research & Ideas
Use Artificial Intelligence to Set Sales Targets That Motivate
by sales employees. “You get a lot of pushback at the initial stages,” says Chung. “You can see people who get a higher quota saying, this is not right.” When companies stick with the program, however, Chung has seen such resistance from...
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by Michael Blanding
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
medical radiation safety. "The demand shock caused by an accident could actually be good news for companies." “There was suddenly a huge spike in the public’s attention on medical radiation risk,” says Hong Luo, James Dinan and...
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- 22 Oct 2021
- Research & Ideas
Want Hybrid Work to Succeed? Trust, Don’t Track, Employees
workers during the pandemic. “You have to trust that they are intelligent enough and well-intentioned enough to get work done no matter what it takes,” she says. This means managers should be careful not to treat workers like children by...
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by Michael Blanding
- 14 May 2018
- Research & Ideas
Amazon vs. Whole Foods: When Cultures Collide
about Whole Foods customers, really angry customers, regularly encountering empty shelves at their favorite retailer. Then stories surfaced about Whole Foods employees crying over their new performance-driven working conditions imposed by...
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- 25 Jun 2018
- Research & Ideas
In America, Immigrants Really Do Get the Job Done
ferrantraite The Muslim ban. The Wall. Children separated from their parents at the Mexican border. The past two years have seen an aggressive push by the Trump administration against both legal and illegal immigration. But it’s not just...
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- 17 Feb 2016
- Research & Ideas
Man vs. Machine: Which Makes Better Hires?
Some companies have begun relying more on computer-administered tests than human interviewers to find the best applicants. New research by Harvard Business School Assistant Professor Danielle Li and colleagues suggests that in this case,...
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- 26 Jan 2015
- Research & Ideas
National Health Costs Could Decrease if Managers Reduce Work Stress
world mathematically and use that to make decisions is very interesting to me," he says. "The world is not deterministic—there is a randomness built into it. And yet, by using robust optimization techniques we can tackle a wide...
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- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
Let's get one thing straight from the start: Apple and Amazon are not friends. If they were high school students, they'd be mean girls glaring at each other from opposite sides of the cafeteria, jealously forcing their friends to pick sides between Team Chloe and Team...
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- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
how much good the donation will achieve. “That gives you some moral wiggle room to pursue the more selfish action,” says Exley, an assistant professor in the Negotiation, Organizations & Markets Unit at HBS. Her research attempts to improve the performance of...
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by Michael Blanding
- July 2023
- Supplement
Sian Flowers: Fresher by Sea? – PowerPoint Supplement
By: Willy C. Shih and Michael W. Toffel
- 30 Jun 2014
- Lessons from the Classroom
The Role of Emotions in Effective Negotiations
electrician Peter, what Kate doesn't realize is that while she is annoyed at her lack of phone and Internet access brought by the power outage, Peter has been working 18-hour days since the storm, and dealing with multiple homeowners all...
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- 28 Oct 2013
- Research & Ideas
Responsible Leadership in an Unforgiving World
turbulence” Badaracco, the John Shad Professor of Business Ethics, argues that, while market-based competition has been with us as long as capitalism, companies have been insulated from it over the last half-century by the growth of large...
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by Michael Blanding
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
to adapt it to an online environment,” says Ngwe. Their study gauges the effect of so-called search frictions that make it harder to find discounted items or require additional clicks by consumers to find bargains. “We want to see how...
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- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,...
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