Publications

Find at Harvard

23 Mar 2015
News

President Obama to Announce New Steps to Attract Foreign Investors and Create Jobs through the Continued Expansion of the SelectUSA Initiative

January 2010 (Revised January 2014)
Case

Twitter

By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith

Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with... View Details

Keywords: Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web

April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry

April 2005
Case

Handleman Company

By: Janice H. Hammond and Kevin Dolan

Describes the organization and operations of the Handleman Co., an intermediary in the music industry that buys recorded music and resells it to mass retailers such as Wal-Mart. The company provides distribution, inventory management, retail merchandising, and category... View Details

Keywords: Business Organization; Music Entertainment; Cost Management; Growth and Development; Business or Company Management; Distribution Channels; Problems and Challenges; Risk and Uncertainty; Online Technology; Value Creation; Music Industry

Teaching Interest

Strategy

By: Jan W. Rivkin

The objective of this course is to help students develop the skills for formulating strategy, and provides an understanding of:

A firm's operative environment and how to sustain competitive advantage.
How to generate superior value for... View Details

Web

Launching Tech Ventures | HBS Online

Leader Determine which startups to invest in by understanding the key metrics that dictate whether a venture has achieved product-market fit and is ready for scaling. “The course is useful for startupland citizens—founders, investors, and... View Details

10 Apr 2012
First Look

First Look: April 10

and Nazli Z. Uludere Aragon Publication:Chap. 11 in A Handbook of Globalisation and Environmental Policy. 2nd ed. Edited by Frank Wijen, Kees Zoeteman, Jan Pieters, and Paul van Seters, 321-261. Cheltenham,... View Details

Keywords: Carmen Nobel

20 Jan 2017
News

Teaching a Solutions-Oriented Take on the News

Keith Hammonds (MBA 1986) is president and COO of the Solutions Journalism Network, a nonprofit dedicated to helping journalists and news organizations focus in-depth reporting on solutions to critical civic issues and social problems. In... View Details

April 2005 (Revised March 2006)
Case

Change at Whirlpool Corporation (A)

By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel

In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details

Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States