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Show Results For
-
All HBS Web
(519)
- People (1)
- News (135)
- Research (279)
- Events (1)
- Multimedia (7)
- Faculty Publications (199)
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a...
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Keywords:
Sales Management;
Pricing;
Programmatic Ad Buying;
"Marketing Analytics";
Advertising Technology;
Sales;
Digital Marketing;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Product Positioning;
Media;
Technology Industry;
Advertising Industry;
Boston;
Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- August 2016 (Revised June 2017)
- Case
Oversight Systems
By: Frank V. Cespedes and Amram Migdal
The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included...
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Keywords:
Sales;
Sales Strategy;
Entrepreneurial Sales;
Entrepreneurial Sales And Marketing;
Software Sales;
Marketing;
Marketing Management;
Pricing;
Salesforce Management;
Distribution Channels;
Marketing Strategy;
Technology Industry;
North America;
United States;
Atlanta;
Georgia (state, US)
Cespedes, Frank V., and Amram Migdal. "Oversight Systems." Harvard Business School Case 817-015, August 2016. (Revised June 2017.)
- Web
Harvard Business School
wealth in urban communities. Frank S. Jones MBA 1957 In 1971, Frank Jones was named Ford Professor of Urban Affairs and Planning and became the first African American tenured professor at the Massachusetts...
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- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for either the secular state or for religion. By tracing how state-builders engaged religious institutions, elites, and attachments,...
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Keywords:
Dina Gerdeman
- April 19, 2018
- Article
4 Ways to Improve Your Content Marketing
By: Frank V. Cespedes and Russ Heddleston
In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing...
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Cespedes, Frank V., and Russ Heddleston. "4 Ways to Improve Your Content Marketing." Harvard Business Review (website) (April 19, 2018).
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
to deliver high-quality goods or services in a cost-effective manner. This concept has become increasingly relevant to cardiac catheterization laboratories, as insurers move away from fee-for-service reimbursement and toward payment determined View Details
Keywords:
Dina Gerdeman
- September 2018
- Case
ProdEng: Services for Oil & Gas Extraction
By: Frank V. Cespedes, Maria Fernanda Miguel and Mariana Cal
ProdEng is a venture created as part of a PE fund and provides oil field services in Argentina. In 2016, an industry-wide unforeseen oil and gas demand slump drove ProdEng’s average service rates down by more than 37%, with EBITDA margins falling from 50% to 24% in the...
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Cespedes, Frank V., Maria Fernanda Miguel, and Mariana Cal. "ProdEng: Services for Oil & Gas Extraction." Harvard Business School Case 819-003, September 2018.
- Forthcoming
- Article
Transaction Cost Economics in the Digital Economy: A Research Agenda
By: Frank Nagle, Robert Seamans and Steve Tadelis
Transaction cost economics theory explains when it is more efficient for a transaction between two parties to occur across the market or within an organization. How does transaction cost economics apply in the digital economy, which relies on digital transactions? In...
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Keywords:
Transaction Cost Economics;
Digital Economy;
Economics;
Cost;
Markets;
Research;
Digital Transformation
Nagle, Frank, Robert Seamans, and Steve Tadelis. "Transaction Cost Economics in the Digital Economy: A Research Agenda." Strategic Organization (forthcoming). (Pre-published online January 18, 2024.)
- 18 Feb 2014
- First Look
First Look: February 18
Publications August 2013 Oxford Handbook of Creativity, Innovation, and Entrepreneurship: Multilevel Linkages Innovating without Information Constraints: Organization, Communities, and Innovation When Information Costs Approach Zero By: Altman, Elizabeth J., View Details
Keywords:
Sean Silverthorne
- January 2009
- Supplement
Live Nation Faces the Music (B)
By: Stephen P. Bradley, Frank V. Cespedes and Kerry Herman
In 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new...
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- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect...
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- 21 Jun 2013 - 22 Jun 2013
- Conference Presentation
Stock Market Prediction via Social Media: The Importance of Competitors
By: Frank Nagle
Nagle, Frank. "Stock Market Prediction via Social Media: The Importance of Competitors." Paper presented at the 11th ZEW Conference on the Economics of Information and Communication Technologies, Center for European Economic Research (ZEW), Mannheim, Germany, June 21–22, 2013.
- 2010
- Conference Presentation
Loose Lips Sink Networks: Is Social Networking Making Your Network Insecure?
By: Frank Nagle
- 14 Oct 2020
- News
Why Congress should invest in open-source software
- Web
2024 Reunion Presentations - Alumni
Presentations Friday, May 31, 2024 Dean's Welcome Address Dean Srikant Datar + More Info – Less Info Dean Srikant Datar kicks off Reunion Weekend by sharing his key priorities, which will strengthen and accelerate the School's impact in...
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- November 2016 (Revised October 2018)
- Case
Augmedix
By: Frank V. Cespedes and Alexandra N. Rachlin
In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing...
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Keywords:
Entrepreneurial Management;
Sales Management;
Scaling;
Hiring;
Pricing;
Entrepreneurship;
Marketing;
Marketing Strategy;
Product Marketing;
Sales;
Technology;
Health Industry;
United States
Cespedes, Frank V., and Alexandra N. Rachlin. "Augmedix." Harvard Business School Case 817-048, November 2016. (Revised October 2018.)
- 26 Jul 2016
- First Look
July 26, 2016
Mela, a three-month-long Hindu festival. We estimate that the festival was attended by 61 million people, making it the largest gathering in the history of humanity. While we find strong overall evidence for both types of homophily for...
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Keywords:
Sean Silverthorne
- November 15, 2022
- Article
Using Simulations to Upskill Employees
By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill
Reskilling employees tops the agenda in many organizations, according to a LinkedIn report. Korn Ferry estimates an 85-million person talent shortage by 2030, and McKinsey likens the challenge to the shift from agricultural to manufacturing work that occurred in the...
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Keywords:
Employee Engagement;
Managing People;
Talent Development;
Training;
Human Capital;
Experience and Expertise;
Talent and Talent Management;
Retention;
Personal Development and Career
Cespedes, Frank V., Trond Aas, Alex Hunt, and Huw Newton-Hill. "Using Simulations to Upskill Employees." Harvard Business Review (website) (November 15, 2022).