Publications

March 1981 (Revised October 1998)
Case

Corning Glass Works International (A)

By: Christopher A. Bartlett and Michael Y. Yoshino

Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president... View Details

Keywords: Disruption; Framework; Global Strategy; Organizational Structure; Perspective; Power and Influence

April 2017
Teaching Note

Yushan Bicycles: Learning to Ride Abroad (Brief Case)

By: Christopher A. Bartlett and Paul S. Myers

Teaching Note for HBS No. 917-539. View Details

May 2010
Supplement

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet for Instructors (Brief Case)

By: Christopher A. Bartlett and Benjamin H. Barlow

Keywords: Organizational Behavior; International Business; Subsidiaries; Project Management; Multinational Corporations; Implementing Strategy; Leadership; Business Subsidiaries; Behavior; Multinational Firms and Management; Corporate Strategy; Organizations; Labor Unions; Organizational Culture; Product Development

May 2010
Supplement

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet Supplement (Brief Case)

By: Christopher A. Bartlett and Benjamin H. Barlow

September 2002 (Revised August 2003)
Case

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details

Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation

June 2001
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry

2004
Chapter

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

Keywords: Health Disorders; Corporate Social Responsibility and Impact; Globalization; Risk and Uncertainty; Health Industry; Biotechnology Industry

1995
Book

Global Marketing Management: Cases and Readings

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett

Keywords: Globalization; Marketing; Management

2006
Book

Global Marketing Management

By: John A. Quelch and Christopher A. Bartlett

Keywords: Marketing; Management

Article

Managing Across Borders: New Organizational Responses

By: Christopher A. Bartlett and S. Ghoshal

Keywords: Management; Organizations

October 1998 (Revised March 1999)
Case

Microsoft in Transition: Bill Gates's Leadership

By: Christopher A. Bartlett and Takia Mahmood

Keywords: Leadership; Change Management; Computer Industry

July 1996
Background Note

The GM's Leadership Challenge: Building a Self-Renewing Institution

By: Christopher A. Bartlett and Ashish Nanda

Highlights the general manager's role in building a self-renewing organization. View Details

Keywords: Management Skills; Leadership Development; Managerial Roles; Management Teams; Organizational Structure

March 1985 (Revised April 1988)
Case

Industrias Gessy-Lever Limitada

By: Christopher A. Bartlett and John Young

Keywords: Cross-Cultural and Cross-Border Issues; Management; Brazil

2001
Chapter

A New Manifesto for Management

By: Sumantra Ghoshal, Christopher A. Bartlett and Peter Moran

Keywords: Management

February 2012
Teaching Note

Kent Chemical: Organizing for International Growth (Brief Case)

By: Christopher A. Bartlett and Laura Winig

Teaching Note for Product #4409 View Details

Keywords: International Business; Organizational Change; Multinational Corporations; Organizational Change and Adaptation; International Finance; Multinational Firms and Management; Organizational Design; Organizational Structure; Corporate Strategy

February 2010
Teaching Note

Applied Research Technologies, Inc.: Global Innovation's Challenges (Brief Case)

By: Christopher A. Bartlett and Heather Beckham

Teaching Note to 4168 View Details

April 2002 (Revised May 2005)
Case

GE's Digital Revolution: Redefining the E in GE

By: Christopher A. Bartlett and Meg Glinska

This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,... View Details

Keywords: Change Management; Transformation; Decision Choices and Conditions; Leadership Style; Business or Company Management; Organizational Culture; Organizational Structure; Performance Effectiveness; Corporate Strategy; Internet and the Web

October 2000
Case

GE's Two-Decade Transformation: Jack Welch's Leadership Multimedia Case

By: Christopher A. Bartlett and Meg Wozny

General Electric is faced with Welch's impending retirement, and the question on many minds is whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the... View Details

Keywords: Leadership; Transformation; Organizational Change and Adaptation