Filter Results
:
(372)
Show Results For
- All HBS Web (372)
- Faculty Publications (295)
Show Results For
- All HBS Web (372)
- Faculty Publications (295)
- April 1987 (Revised May 1988)
- Supplement
Inland Steel Co. Product Policy (G): Small Melts
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (G): Small Melts." Harvard Business School Supplement 587-140, April 1987. (Revised May 1988.)
- November 1983
- Supplement
Pepsi-Cola United Kingdom (B)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case.
View Details
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (B)." Harvard Business School Supplement 584-053, November 1983.
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior.
View Details
Keywords:
Product Launch;
Consumer Behavior;
Planning;
Competition;
Food and Beverage Industry;
United Kingdom;
United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
- August 1983 (Revised May 1985)
- Case
Jamestown Co.
By: Benson P. Shapiro and Edward J. Hoff
In May 1983 Ms. Katherine O'Brien, vice president of marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift...
View Details
Shapiro, Benson P., and Edward J. Hoff. "Jamestown Co." Harvard Business School Case 584-017, August 1983. (Revised May 1985.)
- August 1983 (Revised June 1985)
- Supplement
Milford Industries (B)
By: Robert J. Dolan and Benson P. Shapiro
Supplements the (A) case. A rewritten version of part of an earlier series.
View Details
Keywords:
Managerial Roles;
Salesforce Management;
Resignation and Termination;
Performance Evaluation
Dolan, Robert J., and Benson P. Shapiro. "Milford Industries (B)." Harvard Business School Supplement 584-013, August 1983. (Revised June 1985.)
- February 1982 (Revised August 1987)
- Case
Hoover: Multinational Product Planning
By: Robert D. Buzzell and Benson P. Shapiro
Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)
- September 1980 (Revised October 1983)
- Supplement
AT&T -- Long Lines Department National Account Selling (D)
By: Thomas V. Bonoma and Benson P. Shapiro
Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (D)." Harvard Business School Supplement 581-034, September 1980. (Revised October 1983.)
- 24 Jan 2012
- First Look
First Look: Jan. 24
(Study 1). Product priming also increases the speed with which product-relevant individuals come to mind (Study 2). In Study 3, consumers felt subjectively closer to networks primed by specific products, and this felt closeness predicted...
View Details
Keywords:
Sean Silverthorne
- 07 Jul 2010
- First Look
First Look: July 7
PublicationsRaise Your Prices! Authors:Frank V. Cespedes, Elliot Ross, and Benson P. Shapiro Publication:The Wall Street Journal, May 24, 2010 An abstract is unavailable at this time. Integrated Reports...
View Details
Keywords:
Martha Lagace
- November 1989
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (A) (Condensed), Video
By: Benson P. Shapiro and Dolores Mullin
Shapiro, Benson P., and Dolores Mullin. "Hewlett-Packard: Manufacturing Productivity Division (A) (Condensed), Video." Harvard Business School Video Supplement 890-511, November 1989.
- October 1978 (Revised July 1981)
- Case
Airframe Industry (A)
By: Benson P. Shapiro and Rowland T. Moriarty Jr.
Keywords:
Aerospace Industry
Shapiro, Benson P., and Rowland T. Moriarty Jr. "Airframe Industry (A)." Harvard Business School Case 579-057, October 1978. (Revised July 1981.)
- September 1988 (Revised October 1988)
- Case
Anatomy of a ""Team Destroyer"": An Analysis of Individuals Who Stymie Interfunctional Coordination
By: Benson P. Shapiro and Suzy Wetlaufer
- 01 Dec 2005
- News
Faculty Books
Smarter Risks in Business by Eileen C. Shapiro and Howard H. Stevenson (Portfolio/Penguin Putnam) Professor Stevenson and Shapiro (MBA ’81) show how to increase the odds on the...
View Details
- January 2014
- Supplement
StepSmart Fitness, Spreadsheet for Instructors (Brief Case)
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
- January 2014
- Supplement
StepSmart Fitness, Spreadsheet for Students (Brief Case)
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets." Harvard Business School Video Supplement 887-538, April 1987.
- June 1993 (Revised September 1994)
- Case
GenRad, 1990 (B): The VXIbus Standard
By: Raphael R. Carty and Benson P. Shapiro
Carty, Raphael R., and Benson P. Shapiro. "GenRad, 1990 (B): The VXIbus Standard." Harvard Business School Case 593-005, June 1993. (Revised September 1994.)
- May 1991 (Revised July 1992)
- Teaching Note
Amalgamated Aluminum Alloy Division, Teaching Note
By: Benson P. Shapiro and John A. Quelch
Keywords:
Mining Industry
- May 1987 (Revised December 1987)
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide
By: Benson P. Shapiro and Lawrence B. Levine
Keywords:
Computer Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide." Harvard Business School Supplement 587-159, May 1987. (Revised December 1987.)
- April 1987
- Supplement
Inland Steel Co. Product Policy (J): Walking Beam Furnaces
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (J): Walking Beam Furnaces." Harvard Business School Supplement 587-143, April 1987.