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Show Results For
- All HBS Web
(3,749)
- People (15)
- News (856)
- Research (2,076)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,464)
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- 12 May 2023
- News
Alabama's Yella Fella
transformed Great Southern Wood Preserving into a $2 billion company with a recognizable brand in one of the most commodified industries. The story is told in a recent Forbes article, "How a Crime Fighting Cowboy Became Alabama's Only... View Details
- 01 Jun 2023
- News
Pet Project
optimized for DTC? Even if retail is where most consumer packaged goods are sold, it will mean lower margins and lower LTV. “So why should we launch a less profitable channel? Is retail critical for an exit or to become a household brand? I haven’t seen a View Details
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
networking, efforts to support innovation in Japanese business as well as community service and charitable works. “HBS has a great brand and reputation in Japan, and I hope we can make a difference with our initiatives around DEI,” says... View Details
Keywords: Margie Kelley
- 01 Dec 2023
- News
A More Accommodating Approach
evolving interests of executives New Content Creating Brand Value Unlocking Growth with Climate Change Innovation Virtual/Blended Delivery Competing in the Age of AI—Virtual Creating Value through Strategic Financial Analysis—Virtual... View Details
Keywords: Jennifer Gillespie
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does... View Details
Keywords: April White
- 01 Sep 2023
- News
Made in Italy
focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details
Keywords: April White
- 01 Jun 2023
- News
In Full Flower
At Bloom & Wild, delivering a joyful experience that fits through a letter-box door slot (Courtesy of Bloom & Wild Group) When Aron Gelbard (MBA 2009) cofounded London-based Bloom & Wild in 2013, he did so with a specific goal: to make sending (and receiving) flowers... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
says, and boost brand awareness and its existing distribution channels. But not having a portfolio of innovative products in the pipeline feels risky to Picasso. She sees two other good options for innovation: 1. Focus on the same... View Details
- 11 Oct 2023
- News
Soldier On
family, to live, to work, and to play. And so I tell everyone, I view the role of mayor as “I am the chief ambassador. I am the chief brand officer of my city.” The first thing I did when I gave my very first speech to the Chamber of... View Details
- 26 Nov 2019
- News
The Ritual Effect
socks in your drawer sideways, just so, like so many toppled snails, can spark joy; why French children aren’t picky eaters; why brands like Starbucks benefit from encouraging their customers to “Take Comfort in Your Rituals”; why a... View Details
Keywords: rituals
- 01 Dec 2022
- News
Action Plan: To the Letter
brand identity, Chacko says, worldwide representation is essential. A brand’s visual identity—its logo, colors, and, of course, fonts—is more important than ever in the fast-paced digital world, Chacko explains. Together, these... View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
brands and SKUs,” she says. Shruti, who graduated at the top of her class at the Indian Institute of Technology and had experience in consulting and impact investing, came to HBS to gain the skills to launch an India-based impact... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Pacific Last fall, the center and the HBS Club of Shanghai hosted the 15th Annual HBS Entrepreneurship Forum. Titled “Convergency in New Dynamics,” it included both an online webinar and an in-person fireside chat that explored branding... View Details
Keywords: Jennifer Gillespie
- 26 Jan 2022
- News
Making Peace with Anger
benefit of what a school brand or image can bring to people, I had a lot caught up in that. And this process made me realize that I needed to be a father to my boys, for the boys that they were and not the boys that I wanted them to be.... View Details
- 07 Nov 2022
- News
Victoria’s Secret Buys Alumni-Founded Adore Me
everything that they do.” In a press release announcing the sale, Hermand Waiche noted that, “We have significantly grown our business over the past decade, and are excited to bring our technology, purchase experiences, inclusive assortment, View Details
- 25 Apr 2024
- News
Origin Stories
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Surround’s niche but results can be a little all over the place, Terry acknowledges, and the organic content is probably better for top-of-the-funnel awareness. As a small startup with no brand awareness, Surround needs more activity at... View Details
- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
Special Forces units while serving in Afghanistan. Saffron currently sells for $2,500 per kilogram because its harvesting and processing are so labor intensive. During the summer after their first year at HBS, Miller served as a brand... View Details
Keywords: Jennifer Gillespie
- 16 May 2024
- News
On the Job
draw on in her leadership of Black Opal Beauty and Fashion Fair cosmetics, two storied brands for people of color that she purchased in 2019 with Cheryl Mayberry McKissick. Desiree Rogers: I’m going to say my first real job in my mind,... View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
- 01 Sep 2023
- News
Case Study: The Home Team
for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s information could dissuade purchases, or at the very least... View Details