Watches - Publications - Faculty & Research

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

better by watching how the best of their peers perform key tasks. They pick up important lessons about how to pitch, how to answer objections, how to deal with competitive comparisons, and other aspects of selling that product at that... View Details

Keywords: by Kristen Senz

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

As organizations eagerly reopen their doors more than a year after the COVID-19 pandemic began, many will be surprised to watch their employees walk out—for good. Companies have been quick to set blanket policies that range from a full... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

Box” referring to 9/11 with no explanation, suggesting a sinister relationship of some kind. Other snafus, such as recommendations on the children’s YouTube service that directed children watching cute pet tricks to a site featuring... View Details

Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled business behavior and will make... View Details

Keywords: by Martha Lagace

06 Aug 2012
Research & Ideas

Strategic Intelligence: Adapt or Die

successful companies and then watch them suddenly collapse. When they do fail, it's incredibly disruptive to employees, shareholders, and communities. I was intrigued by this common problem, and I wanted to take a look at pairs of... View Details

Keywords: by Michael Blanding

09 Sep 2015
Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

unfair to high performers—that it was fairer to lay off the weak links and support the strong ones. “It’s a little surreal to watch a room full of people discuss what you did,” Cote said following the class sessions. Cote explained that... View Details

Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

associated with shark footage. In a series of experiments, researchers found that music indeed has the power to influence public perceptions of sharks. Participants who viewed footage of swimming sharks set to ominous background music ended up rating sharks more... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

about this financial services company as a safe option. Stephen A. Greyser Richard P. Chapman Professor of Business Administration, Emeritus Almost half of US television households (some 200 million eyeballs) watched a very exciting... View Details

Keywords: Re: Multiple Faculty; Telecommunications

25 Feb 2008
Sharpening Your Skills

Sharpening Your Skills: Starting a Business

mistakes should I watch out for in starting a new company? Should I Keep Control Of My Company? Rich or Royal: What Do Founders Want? It's a fundamental tension many entrepreneurs face, the conflict between wanting to become rich and... View Details

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

display-target similarity—one with low similarity that displayed a watch and computer mouse; another with moderate similarity that pictured other bathroom accessories; and a third with high similarity that showed other towels. The results... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers want from those that they... View Details

Keywords: by Michael Blanding

03 Apr 2009
What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

revolution. The facts are undeniable. Watch an old movie in which people remove the telephone receiver from the wall, type (either manually or electronically), and even begin to email (as in "You've Got Mail!"). It's always good... View Details

Keywords: by Jim Heskett; Publishing; Journalism & News

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

able to deliver just what consumers want. Ten years ago, however, Philip Cook and Robert Frank’s The Winner-Take-All Society: Why the Few at the Top Get So Much More Than the Rest of Us argued exactly the opposite. Why would you watch... View Details

Keywords: by Julia Hanna; Entertainment & Recreation

05 Feb 2001
Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

Then hand over the technical work to them (that way nobody inside has to learn anything new) but refuse to take their advice about how the site should look (after all, you're the industry experts). Use more than one vendor—so you can have the fun of View Details

Keywords: by Rosabeth Moss Kanter

14 Apr 2015
First Look

First Look: April 14

the process of decoupling. Decoupling is the separation of two or more activities ordinarily done in conjunction by consumers-think of watching TV shows and sitting through the ads. These new digital disruptors allow consumers to benefit... View Details

Keywords: Sean Silverthorne

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

The idea seemed feasible because Mends had once met Winfrey through a personal connection at college. "I thought it was a fabulous possibility for several reasons," Koehn explained. "One, based on intuition, was that there's something very powerful about... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

23 Aug 2016
First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for... View Details